A day in the life of LOOP

What is the Loop?

Launched in early 2022, Loop is the UK’s first social network app focused exclusively on helping friends and family to send, lend and borrow money easily and safely. It’s 100% free-to-use and is currently being used by 1000’s of users to make money sharing with friends and family less awkward. It offers reminders on when to pay back any money and gives users the ability to instantly pay, via open banking services.

So, whether it’s sharing an expense, tracking money that a friend owes you, or simply sending money to a friend for their birthday or another special occasion – simply Loop it!

So, who's using Loop?

� 7.5k registered app users

� Targeted at Gen Z’s aged 19+

� Students and young professionals

� Loop is used for flat sharing usages e.g. splitting bills, meals out, taxis etc

TeamMembers

Where is the team based?

Ankit, Paul and Maria are London based and hybrid working. Amilo and Vaastav are India based and fully remote working.

What’s the history of the team ?

Ankit was one of three original founders of Loop. Once they had the initial idea they then built a team of developers from India and a small UK team (Paul Davie, Maria Tskarkova, Amilo and Vaastav, to help build the proposition and launch. Loop also worked with several small specialist agencies and a number of interns across different industries to help launch and shape Loop, as we see it today.

What area of the business do you report into?

Our marketing team as a function now sits within the Digital team, under Mark Akerman.

What is the team responsible for?

Our team is responsible for everything customer facing across both Tandem and Loop. We ensure the brand, values, product and services are represented in the right way to drive curiosity, excitement and engagement.

Have you examples of successful campaigns?

The team has built and launched Loop successfully across two university towns - Bristol and Exeter. We achieved this through face-to-face events at unions, pubs and local bars, targeted digital media and gorilla activation, with a ‘Where’s Wally’ style street activation in the heart of Bristol. We launched Loop’s key social media platforms LinkedIn, Instagram and Tik Tok from scratch, with Loop achieving the ‘Number 1 Fintech Brand on TikTok in 2022’ award.

Anything else we should know about Loop?

Loop has been built around customer insight and is constantly learning and developing. We have over 8,000 customers and now want to spread the word among those who regularly share money with friends and family.

Our target audience is Gen Z, but we have more and more customers from other demographics coming on board. This includes people who manage groups and need a way to keep track of who has paid for what, parents who often lend money to their children and anyone who flat shares, ensuring shared expenses are tracked and settled. Most recently the app has gained traction amongst individuals who need a helping hand from friends and family, due to the cost of living crisis