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In The Spotlight Tandem Testing Club

What is the Tandem Testing Club?

Tandem Testing Club is a new community which we’ve invited our customers to join for design research purposes. We’ve created this exclusive and trusted community to act like a focus group. We plan to send surveys, ask them questions and test new design prototypes. This gives us a significant competitor advantage, as we will be able to directly access customer feedback by continuously testing for new ideas and solutions.

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What does this mean?

The Testing Club enables us to create better customer experiences, increase engagement, customer loyalty and advocacy. Involving our customers in the design process will enable us to foster a culture of people-first design and customer centricity throughout our organisation, by gaining first-hand feedback from our consumers directly.

We launched the Testing Club over 5 days in April, sending out invitations to our database of 68k customers. Among them, 51% opened the email and almost 2k customers registered.

This resulted in a 2.81% conversion rate, which is very positive and means we now have a highly engaged user group, which will be a massive help in shaping the future of our design and user experience at Tandem.

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