Yohji Yamamoto Brand Analysis

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Yohji Yamamoto



The Statistics Owned by Yohji Yamamoto 280 Employees (as of 2015) Turnover: 13.2B JPY/95.5M EUR (As of 2019) Primary Industry: Clothing Secondary Industry: Accessories Logo:



Product Family Production Materials Adaptability Partnerships


Skirt with Suspenders

Ribbon Blouse

Drop Shirt Dress

US $1,503

USD $770

USD $1,161

Wide Pants

Long Cardigan

Smock Shirt

US $567

USD $783

USD $729


Shirt Jacket

Short Sleeve Shirt

Logo Hoodie

US $672

USD $432

USD $240

Balloon Pants

Printed Shirt

Long Sleeve T-Shirt

US $230

USD $160

USD $77


High Price

Conservative Style

Avant-Garde Style

Low Price


Competitors Yohji Yamamoto Maison Martin Margiela Rick Owens Comme des Garcons Kenzo Vivienne Westwood Thom Browne Hussein Chalayan Tom Rebl Acronym® Guerilla Group


The Physical Store 4 Rue Cambon, 75001 Paris




Brand Communication Environmental Social Media Movements


Distribution Storefronts Online Store Shop and Window Display




Bettering the Company Higher Brand Transparency Range of Sizes Environmental Consciousness


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