SUSTAINABLE POP-UP EXAMPLES

Stella McCartney: Ibiza pop-up Nudie Jeans: pop-up

wood, natural wool curtains, energy-efficient LED lighting, biodegradable mannequins and paper mache walls.

Nudie Jeans has quite a lot in common with the concept of the Djerf Denim pop-up. They both have sustainability at the core of the brands. In the Nudie Jeans pop-up customers could bring back their old jeans by donating them to the Nudie Jeans recycling program or get 20% off in store when they purchased a new pair of Nudie Jeans (Nudie Jeans, 2023). Nudie Jeans are very transparent with their sustainability just like Djerf Avenue are. At their pop-up they used FSC certified timber, living plants, locally sourced materials alongside their recycling and repair program.