Better and Faster:
The Proven Path to Unstoppable Ideas By Jeremy Gutsche
Have any great ideas that are just within your grasp? Come on, we all do. In a world of chaos and change, there has to be something you’re overlooking. If you knew the answer, you’d be a better innovator, better manager and better investor. In his book, Better and Faster: The Proven Path to Unstoppable Ideas, Jeremy Gutsche offers insights into overcoming the neurological traps blocking your success. It shows you the six patterns of opportunity, including Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration.
Each pattern is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. In his research, Gutsche, founder and CEO of TrendHunter.com, unveils what actually causes opportunity and offers tactics that will help you out-innovate, outsmart and outmaneuver your competitors. Better and Faster promises to help put your company on the fast track for innovation and opportunity.
Understanding today’s consumer behavior Ask any marketer, and they will tell you that having a deep understanding of the dynamic consumer is essential to unlocking the potential of marketing in an increasingly connected world. According to Millward Brown Digital’s “Getting Digital Right” study, which polled 400 U.S. marketers spanning brands, media companies and agencies, it is essential that marketers adopt behavioral research advancements as pillars of their insights toolkit. Here’s a look at which research tools they are using to influence their marketing decisions:
[67%]
Consumer behavior insights
[61%]
Audience measurement
[39%]
Brand tracking
[30%]
Marketing mix modeling
[29%]
Creative testing
You have to wrap yourself around the customer journey. Customers do their homework. They expect you to do yours: What do you know about me?” – GE SVP & CMO Beth Comstock on the importance of customer centricity
Fineline Printing Group – connect • September/October 2015
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