July 2010 Business Forum

Page 2

n Strictly Bness

Business Quotes “You cannot raise a man up by calling him down.” —William J. H. Boetcker “It is much easier to be critical than to be correct.” —Benjamin Disraeli “It takes less time to do a thing right than to explain why you did it wrong.” —Henry Wadsworth Longfellow “Confront improper conduct, not by retaliation, but by example.” —John Foster

Fast Facts Direct Mail Brings In 78% of Non-Profit Donations. According to a recent study from Target Analytics, direct mail was the top revenue channel in 2009 for non-profit organizations. Analysis determined that direct mail delivered $8 of every $10 donated. 50%+ of E-Mail Recipients Delete Messages within Seconds. According to a June 2010 study by Salted Services, a company whose product tests and measures e-mail marketing campaigns, more than 50% of e-mail recipients delete marketing messages within two seconds of opening them. Consumers Prefer Print for Catalogs, Bills, and Statements. According to an April 2010 survey commissioned by Pitney Bowes and conducted by independent research firm Leflein Associates, two-thirds (66%) of respondents say they prefer to receive printed catalogs, as opposed to viewing catalogs online. Six out of 10 (61%) like to receive bills and invoices by physical mail, and nearly as many ( 59%) prefer to receive financial and bank statements in print, as compared to e-mail.

2 n Bness Forum


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.