Fine Lifestyles Parkland Winter 2013

Page 86

SMART SHOPPING with the Co-op Coupon App PHOTOS CAROL’S PHOTOGRAPHY

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nterest in the Co-op CRS mobile app has shot up recently following the mid-July launch of the coupon feature in the latest version. The coupon feature is also now available for BlackBerry 10 customers. “We’ve definitely seen a spike in the number of people downloading the app from the site,” said Jody Washkosky, Federated Co-operatives Limited’s web and communications writer supervisor. “Even before the Android version was

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launched, there was a couponing Facebook page that was talking about the app. People are out there looking for deals, and we’re happy to offer some great ones.” After downloading or updating the app, users will have access to exclusive opportunities to save on groceries with weekly coupons for products or discounts off total purchases. In the four days following the release of the latest version for all operating

systems, there were over 900 new downloads. The coupon function led to an 80 per cent increase in downloads in two weeks with a total of 12,400 downloads since the app was launched in November 2012. About 1,600 coupons are redeemed every week and this number continues to grow. “The coupons are an attractive feature,” Washkosky said. “There aren’t many grocery stores making it so quick and convenient to get savings like these.”


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