How to sell charcuterie 2021

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Display & merchandising It’s time to bring all that equipment and charcuterie together as you set up your counter COUNTER MEASURES

There are plenty of different ways to set out your charcuterie stall. You could nestle your cured meats next to other deli lines in a serveover. Others might be more comfortable with some pre-packed salamis and hams in their multideck fridges. Or, as some retailers do with cheese, you can make a statement with a wall display behind the counter. There’s no incorrect option, but make sure you’re choosing the right one for your business.

GOING CONTINENTAL

Hanging your airdried meats above or behind your counter is a fantastic and eye-catching presentation piece. These meats may be safely displayed out of refrigeration but must be in a cool, well-ventilated area, out of direct sunlight. However, some EHOs take issue with ambient meat displays, so it’s a good idea to consult yours beforehand.

H O W TO S E L L C H A R C U T E R I E

A SUPPLEMENT TO FINE FOOD DIGEST 15


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