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HUE –––

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Jonathan Finch Colour Exhibition Promotion OUGD301 : Brief 1 BA Graphic Design Level 06

Develop a strong, graphic identity for a colour exhibition to be held at Leeds Art Gallery and subsequently use it to create a range of printed promotional material to publicise it.

The name I have chosen for the exhibition is ‘Hue’ which I thought communicated the subject in a clear and concise manner. The three letters of the name accompanied by three em dashes form the core of the identity I have produced.

The Brief 1/5


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Jonathan Finch Colour Exhibition Promotion OUGD301 : Brief 1 BA Graphic Design Level 06

Ironically the only colour I have printed with is black and all the colour work is achieved through the use of vividly coloured translucent stock. The ‘3’ element has even been extended into the application of the stock with 3 different coloured exhibition

guides, 3 different invitations and 3 different tickets. The exhibition guides are made up of coloured covers and then a concertina inner-booklet. The em dashes have been used to separate the information contained within.

Exhibition Guides 2/5


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Jonathan Finch Colour Exhibition Promotion OUGD301 : Brief 1 BA Graphic Design Level 06

The invitations have been designed to send out to selected guests for the opening night of the exhibition and they follow a similar form to the exhibition guides. The coloured outer envelope folds from a single A4 sheet and conceals the white A5 invitation

which features purely black type. The envelope is sealed on the reverse side with dashed black stickers.

Invitations 3/5


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Jonathan Finch Colour Exhibition Promotion OUGD301 : Brief 1 BA Graphic Design Level 06

The theme of 3 worked perfectly when creating tickets for the exhibition as the colours could be applied to represent the different categories of adults, children and concessions. Furthermore the printed material takes on an extra dimension

when it begins to get mixed with other resolutions in the range as combinations of tickets, guides and invitations start to interact together to produce numerous different colour variations.

Tickets 4/5


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Jonathan Finch Colour Exhibition Promotion OUGD301 : Brief 1 BA Graphic Design Level 06

3 posters and 3 hanging banners have also been designed to promote the event. These were initially produced first and the combinations of colours featured on them went on to provide the logic for the application of colour on other resolutions (1 used

for the guide booklet, 1 for the invitation and 1 for the ticket) A small range of interior signage has also been designed using colours from the posters. Appropriate colours have been used to designate toliets and green arrows are used for directions.

Promotional & Signage 5/5


Brief 1 Presentation Boads