The Tree Icon

Tree Icon Usage

The tree icon used in the Balentine logo may be used away from the logo itself. However, the full logo lockup must be used somewhere on the collateral being used. For example, on a business card, the full logo lockup might appear on the front and the back of the card could display the stand-alone icon without “Balentine”.

Here the icon breaks away from the logo to create a large watermark that bleeds off the right edge. This is an appropriate usage since the full logo lockup also appears somewhere on the piece.

Here the standalone icon is embossed on the bottom of an event invitation. This is an acceptable usage because the full logo lockup appeared on the envelope and the front side of the card.