Concept Definitions Being New York the chosen city for this product, the objective was to look for reference about the city that were considered interesting enough to be recogized by the customer.
The typography used was taken from the original packaging of the brand, for easy reading in areas like legislation and general consumer information.
The images that were analyzed showed a specific color variation and appropriate for the chromatic definitions in th final product, be it the bottle itself or the packaging. On the next chapter these colors will be explained. Most of the elements from the final version of the product were taken from reference images shown earlier in this book. Archiectural reference was researched for the overall shape of the bottle, historical pictures and memorable photos we analyzed and led to early sketches and illustrations for the final product.
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