Contents April 2011
MAILING ADDRESS 1840 Fiddler Court Tallahassee, FL 32308 TELEPHONE (850) 385-2712 (800) 237-0448
FAX (850) 385-3251
For members of the Florida Independent Automobile Dealers Association
WEBSITE www.FIADA.com
EXECUTIVE COMMITTEE Jeff Gann President Greg Edwards Chairman of the Board John Cousins Senior Vice President Dino Mercurio Secretary Brandi Noegel Treasurer Jim Kagiliery Regional Vice President Frank Fuzy Regional Vice President George Hickey Regional Vice President Steve Marbais, CMD Regional Vice President Chris Leedom Regional Vice President FIADA STAFF Steve Jordan Executive Director Terry Myers Educational Instructor Sarah Langley Membership Coordinator Alex Romans Education Coordinator Christy Taylor Editorial/Advertising
POSTMASTER:
Send address changes to: FIADA • 1840 Fiddler Court Tallahassee, FL 32308 (850) 385-2712 • Toll Free: (800) 237-0448 Fax: (850) 385-3251 • www.FIADA.com The Independent Dealer is a publication of: Florida Independent Automobile Dealers Association, 1840 Fiddler Court, Tallahassee, FL 32308. The magazine is published every month in Tallahassee and distributed to Florida new, used, wholesale and lease/retail car dealers. Advertising rates are available upon request. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Independent Dealer or the Association. Likewise, the appearance of advertisers, or their identification as members of FIADA, does not constitute an endorsement of the products or services featured.
www.fiada.com
C O LU M N S & F E AT U R E S 4
Jeff Gann
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FTC Hosts Roundtable Discussion on Dealer Issues
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President’s Message
Are You Using the Right Kind of Bait? Auto Search Technologies CEO Michael Jackson gives advice on ow to get your website “caught” by the search engines.
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A closer look at who we are, and who we aren’t.
12
FIADA General Counsel Rob Sickles examins indemnity agreements.
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NIADA News and Notes
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What is the FIADA? Whose Fault is it Anyway?
FIADA Annual Convention Save the Date for FIADA’s 2011 Annual Convention at the Gaylord Palms Resort in Orlando, FL.
What Happens When CARFAX Gets it Wrong? Industry giant Carfax’s humorous mistakes have dealers questioning the company’s acuracy and ultimate intentions.
Legislative Update Hon. John Grant, FIADA Lobbyist
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2011 Record Retention Rules for Auto Dealers Jorge Martinez, CPA
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Cousins Family; Southeast Car Agency Win Ethics Award
25
Industry News
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Jim Kagiliery, JD Byrider
Member Testimonial
UPCOMING EVENTS July 15-16, 2011 FIADA Board of Directors Meeting Ritz-Carlton Palm Beach Manalapan, FL
October 14-16, 2011 FIADA Annual Convention Gaylord Palms Resort & Convention Center Orlando, FL April 2011 — Independent Dealer — 3