FROM HELEN DUVAL 2022

So many installers gain new business by referral which is probably the best advert for anyone’s business - therefore understanding the aspects of the new legislation will help to garner more leads.

Getting the overall finish right, with the ideal combination of profile, energy efficient glass units and security will make the real difference. The overall architectural look of a home is important but so is energy efficiency, functionality and cost. The profile used is integral to the guarantees of the manufacturer and their products, so installers should always stay on top of the Building Regulations and any manufacturer benefits they can pass on to the homeowner.

For any installer there are important aspects to consider but the advantages they gain from manufacturers should be a front runner in any marketing and sales pitches when approaching the end user.

Quality, aesthetics and bespoke options will provide reassurances for homeowners, with the flexibility to add colour always a good option.

Naturally when it comes to PVCu window manufacturing, all the best available features should be included to make the end user satisfied they are investing in a highly energy efficient, long-lasting, aesthetically pleasing and secure product.

The broader the customisation options the greater a reputation will become - enabling homeowners to select profile colour as well as trims, handles or beading will help to reinforce the personalisation options for their home.

Installers tend to stick with the manufacturers they know they can rely upon, so being able to offer after-sales support and literature that explains the merits to carbon neutral products will address any technical issues or queries that may arise for the homeowner and will be important selling tools.