Brand Guideline
Table of Contents 2. Company 3. History 4. Brainstorming 5. Philosophy 6. Naming 7. Contemporary References 9. Historical References 11. Typographic Explorations 12. Logotype Development 13. Final Logotype 14. Colour Palette 15. Mark 16. Secondary Type 17. Image Style 18. Modular System 19. Brand Applications
Company2My start-up has a travelling greenhouse that grows and delivers fruits.
Founder Hector Andris was born and grew up in rural Canada in 1989. Passed down from generations since the 1820s, the Andris Family Fruit Farm has made exports across Canada for 200 years, and have always adopted to many changes to keep up with the times.
Thinking on his feet, Hector decided to invest in seeds, a truck, and new technology to be able to grow and harvest fruit while travelling to deliver them to his loyal customers, and reach more people in the country.
History
In the 2020s, unprecedented changes were demanding changes again following the pandemic: healthier food, more selection, and accessibility. Many buyers and customers of the Family Fruit Farm couldn’t make ends meet to pay for stock and delivery to their stores.
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Brainstorming4
Philosophy51. FRESH 2. FAMILIAR 3. UNIVERSAL
Naming61. THE PIT STOP 2. THE FRUIT PIT 3. NEED FOR SEED
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Contemporary8 Reference
9
Historical10Reference
Typographic11Explorations
12 Logotype Development
13 Final Logotype
Colour14Palette
Mark15
ANDRISFAMILYFARM 2018
Founder Hector Andris was born and grew up in rural Canada in 1989. Passed down from generations since the 1820s, the Andris Family Fruit Farm has made exports across Canada for 200 years, and have always adopted to many changes to keep up with the times. In the 2020s, unprecedented changes were demanding changes again following the pandemic: healthier food, more selection, and accessibility. Many buyers and customers of the Family Fruit Farm couldn’t make ends meet to pay for stock and delivery to their Thinkingstores.on his feet, Hector decided to invest in seeds, a truck, and new technology to be able to grow and harvest fruit while travelling to deliver them to his loyal customers, and reach more people in the country.
Secondary16 Type GREENHOUSE AND DELIVERY FRESH FRUIT AT YOUR DOORSTEP
Image17StyleImage styles pull from vintage and encyclopedia-style botanical illustrations and black and white full-bleed photography from the Andris Family archives.
Modular18SystemGREENHOUSE AND DELIVERY FRESH FRUIT AT YOUR DOORSTEPANDRISFAMILYFARMANDRISFAMILYFARM 20182018 Full logotype with logo can be altered, with secondary text omitted depending on cases of application. For simple letterheads, partnership lockups, etc., only the logotype should be used in either black or white. This logotype can also be stacked and left-aligned for special placement.
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20 Brand Applications
21 Brand Applications
