We build that build
Brands Meaning
And we use a cute little girl named Zoe for motivation.
20 1 9 P RO D U CTS + SE RV I C E S GU I D E
EVERY
BRAND STORY HAS A
St orie s are wh at we do bes t . B u t s o m et i m es , t h e s t o ry h as t o be dis cove re d. Marke t in g h as t ake n a h ard s h i ft i n rec en t y ears . W h i l e t h e commu n icat ion s lan ds cape u s ed t o f o c u s o n s i m p l y * s el l i n g * a produ ct , bran ds are be ginn i n g t o rec o g n i z e t h e n ec es s i t y o f creat in g con n e ct ion wit h th e p eo p l e t h at b u y f ro m t h em . St orie s creat e con n e ct ion . Co n n ec t i o n c reat es v al u e. Val u e, t ru s t . Tru s t , t ran s act ion s . S o, wh at ’s you r s t ory? Have y o u d i s c o v ered t h e t h i n g t h at make s you , YOU ? Th e s t ory w i t h w h i c h f o l ks c an c o n n ec t ? I f you h ave n ’t , we ’d love t o hel p y o u fin d i t .
We like t o s olve proble ms . We k i n d a g et a s t ran g e t h ri l l o u t o f h e lpin g pe ople * figu re it ou t . * Pro b ab l y b ec au s e w e’ re mot ivat e d by a litt le kid n a m ed Zo e, o n e o f o u r m o s t f av o ri t e mas t e r proble m s olve rs .
OUR
STORY
You s e e , Zoe was born a li tt l e b i t d i ff eren t — s h e w as b o rn w i t h Down s yn drome an d n o fin g ers o n o n e o f h er h an d s . So u n d s like a re cipe for proble m s o l v i n g i f w e ev er d i d h ear o n e. Very early in Zoe ’s life , we learn ed t h at h er rel at i o n s h i p w i t h lan gu age was a litt le bit d i ff eren t t h an an y t h i n g w e’ d ev er expe rie n ce d. We h ad t o lea r n how s he l ea r ns , h o w s h e re ce ive s lan gu age an d word s , an d h o w w e w ere g o i n g t o h av e t o commu n icat e back an d f o rt h . We ’ve creat e d a bit of ou r o w n l an g u ag e s y s t em . I t ’s d i ff eren t , bu t we are learn in g t o u n d ers t an d o n e an o t h er. Commu n icat ion is a proce s s . She taug ht us that. Th at ’s wh y s h e ’s ou r mot ivat i o n . Zo e h as t au g h t u s t h at ev ery h u man in t e ract s wit h word s d i ff eren t l y. A n d i t ’s o u r j o b t o figu re ou t h ow ou r clie n t ’s c u s t o m ers i n t erac t w i t h t h e w o rd s t h e y are s ayin g an d t h e lan g u ag e t h ey are u s i n g . In 2 0 1 2 , we me rge d ou r pas s i o n w i t h p ro b l em s o l v i n g w i t h o u r kn ack for s t oryt e llin g creat ed t h e Zo e Co m m u n i c at i o n s A ge n cy. A n d be cau s e we a re s o p as s i o n at e ab o u t Zo e, w e’ v e de dicat e d ou r compan y t o B ui l d i ng B rand s that B ui l d Mean in g.
ONE.
We are a P EOP LE FIRST co m p an y. We t h i n k d eep l y ab o u t o u r pe ople — t h e folks for wh om w e are b es t s u i t ed — an d t h e h u man s an d commu n it ie s t h ey s erv e.
YOU SHOULD
KNOW US THIS ABOUT
TWO.
We u s e lan gu age t h at u n it es
THREE.
We work wit h h u man s wh o d es i re t o u s e t h ei r p o w ers f o r g o o d
FOUR.
We on ly work wit h s e riou s en t rep ren eu rs o r s o o n t o b e e n t re pre n e u rs . No h obbyis t s . So rry.
WE’VE CREATED SPECIALIZED MARKETING PROGRAMS FOR:
CITIES + COMMUNITIES
SMALL BUSINESSES
PERSONAL BRANDS
CHURCHES + NON-PROFITS AND UNIVERSITIES
We s pe n d a lot of t ime ge tt i n g t o k n o w ex ac t l y w h at m akes you t ick, wh y pe ople wan n a b e w i t h y o u an d b u y y o u r s t u ff an d go t o you r e ve n t s .
WHAT MAKES US
DIFFER ENT?
You r bran d is diff e re n t . Th at ’s wh at make s u s diffe ren t . We’ v e l earn ed t h at t h ere’s n ot h in g cookie cu tt e r abo u t b ran d i n g + m arket i n g . A n d an yon e wh o’s t ryin g t o s e l l y o u s o m et h i n g t h at l o o ks l i ke s me lls like an d fe e ls like a n o t h er b ran d i s n o t t el l i n g y o u r s t ory. Th e y’re t e llin g s omeo n e el s e’s . S in ce t h e marke t in g lan ds c ap e h as c h an g ed s o m u c h i n rec en t years , we als o t ake t h e t im e t o m ake s u re y o u u n d ers t an d w h at t h e h e ck we ’re doin g an d w h y w e’ re d o i n g . Ed u c at i o n i s a b i g part of ou r bu s in e s s . A n d i f y o u d o n ’ t u n d ers t an d w h at ’s h ap pe n in g wit h you r marke t in g d o l l ars , w e’ re n o t d o i n g o u r j o b we ll e n ou gh .
OUR
FOUN DER
STORYTELLER AT HEART. MARKETER BY DAY. PERFORMER BY TRADE. Fe le ce ia is an award- win n i n g p erf o rm er, TC U g rad an d e n t re pre n e u r wit h ove r a d ec ad e i n t h e m arket i n g s p ac e. A digit al marke t in g n at ive , s h e’s s p en t y ears g ett i n g t o k n o w wh at make s pe ople react , res p o n d an d en g ag e. Sh e’s al s o really in t o u n de rs t an din g w h at m akes c i t i es an d c o m m u n i t i es t ick an d volu n t e e rs on a nu m b er o f n o n -p ro fit b o ard s i n So u t h e rn Dallas Cou n t y. Fe le ce ia is t h e co- h os t of L i f eC h at Rad i o. A n d Zoe ’s mom. S h e ’s als o Zo e’s m o t h er. # M i n or D e ta i l
PROD UCTS for cities + communities
CASE STUDY: BENEATH THE STARS DESOTO CONVENTION & VISITORS BUREAU The DeS o t o Conv entio n a nd Visitor ’s Bu reau was l ook i n g fo r w a y s to enga ge the commu n it y wit h t h e ir ne w bra n d di re ctio n, The Reunio n Capit al of Texas , a nd t o i n c rea se interest in usa ge of t h e cit y’s man y hote l s a n d renta l f a cilities. After s pe n din g t h ou sands o f do l l a r s in a dv ertising in pre viou s years , t h e C V B w a s l o o king f o r ma r keting solu t ion s t h at wou ld c reat e m ea s u ra ble results. Our t ea m p a rtnered with the DeSot o A rt s Commis sion t o c reat e a n ev ent ca lled Ben eat h t h e St ars , a se ri e s o f m u s i c a nd po etr y nights at t h e cit y’s ou t d o or a m ph i t h eater. O ur go a l wa s t o creat e an e ve n t that, t h ro u gh i ts eff o rts, wo uld dr i ve t raffic t o an onl i n e s u r v ey that wo uld ca pture in t e re s t in bookin g l oc a l v en u es a nd ho tels. Fo r l e s s t h a n h a v e the prev io us y ear ’s marke t in g b ud g et , o u r t ea m wa s a ble to gen e rat e t an gible l ea ds — u p t o 20 at ea ch ev ent — an d grow t h e ir email list.
ArtData - starting at $5,450
Who’s attending your community’s events? Your festivals and concerts? Your town halls and meetings? What do the look like? What do they value? How can you know more about them? ArtData merges two of our favorite passions: creating unique events with learning more about people and their behaviors. Our team works alongside your staff to create memorable, one-of-a-kind events that are unique to your community, and then, through our event strategy, drive attendees to unique data capturing form that answers questions that you want to know about your community members. We then help you to analyze that data to determine what to do with what you know.
WE ARE THE STORYTELLERS - STARTING AT $27,525
Shared stories have the power to unify. The best way to understand a community is to help it understand its own story, unique history, and contributions to surrounding communities. We Are Storytellers is a program that merges research with art. Our team spends time learning the intricate details of your community members, both old and new, in an effort to craft a powerful emergent experience . At the end of process, we’ll show off your community’s story at an exclusive exhibition we’re we’ll showcase a video documentary, photography and merchandise that tells the story of the community. If you are looking to brand your community, we recommend that you begin by crafting and telling your story to your current community members. They will become your best storytellers and will share the story that they understand.
Community Conversations - starting at $2,225
Tough conversations are, well, tough. And when something bad happens, communities are not immune to feeling the pain and formulating their opinions about what has happened. We’re big believers that communities should address issues head on with a formulated plan for what they want to say to their citizens and why. We even bigger believers in allowing the folks in communities to share their pains, their frustrations, and their disappointments. These conversations, however, should be healthy, constructive and unifying. Our team has loads of experience in not only conducting these conversations, but also in helping you to consider
the most thoughtful and healthy collective response for your community members. We’ll also create all of the visuals for your event in order to craft a cohesive, branded experience — from the video, graphic design and written content, our team has the whole experience covered.
enVision - a Visioning Expereinece with your HOAs + Apartment Home Citizens starting at $14,725
Home Owners Associations and Apartment Home Communities are the smallest common denominators as it pertains to controlled, grouped city dwellers. They’re the folks with whom we have the most direct access, often having their own communications channels, gatherings and initiatives. This makes them quite possibly the best ambassadors for a city. enVision is a program that is designed to help cities connect with their HOAs and apartment dwellers in order to create a shared, collective vision for the community. If a city wants their citizens to be AMBASSADORS for their city, it is vital that its citizens understand the vision of the city and where they fit in. Through our enVisioning Sessions, community members and community leaders alike will share their visions, hopes and dreams for their city, and come up with collective ways to be a part of its transformation.
Event Branding, Strategy, Marketing and Advertising - starting at $2,452
We love events, and we’re the best at knowing how to make them awesome and make them work. From concept to branding to marketing, our team can work with your community to make sure that your citizens have the best possible experience. We can also help you create an advertising budget that will ensure maximum results.
Campaign Development - starting at $2,552
Campaigns are for folks who are trying to tell one specific message over a short period of time. That means that they are using all kinds of content — events, video, photography, graphic design, blog writing — to get people to “buy-in” to what they’re doing. Campaigns are great to promote events, increase enrollment, or promote a single idea or product.
PROD UCTS small businesses
CASE STUDY: TOP 5 BBQ
To p 5 B BQ h a s quickly beco me o n e of t h e mos t popul a r de s t i n at i on BBQ jo ints in the s t at e , h avin g c a ug h t t h e att entio n o f ma jo r publicat ion s like D Maga z i n e, Tex a s Mo nthly a nd the Dallas Obs e rve r. W hen w e ďŹ r s t sat do wn in the kitc h e n of own e r Ke nd o n G re en to giv e his signatu re ribs a t as t e , we k ne w h e h a d a winner. But we a lso kn e w t h at in orde r to st a n d o u t , h e wa s go ing to ha v e t o play be yon d the box . N o t o n l y w a s o ur tea m ta sked with de ve lopin g t h e ir b ran d p i e c e s like their lo go a nd i n it ial we bs it e , bu t w e a l s o c o n ducted f o cus gro ups an d as s is t e d wit h the c reat i o n o f the menu items like t h e Big Bobby B B e l l y B u s t er t h at ha v e beco me so popu lar de s t in at ion B B Q s e eke r s .
Social Media Management - starting at $1,527/mo
Our social media management plans are for folks who are ready to take their social media game super seriously. Good social media means PLANNING, PRODUCING, EXECUTING and ANALYZING the content that we produce on your behalf. With our monthly social media management plans, we’ll create campaigns and content that’s specific to your marketing goals. That includes the creation of things like video, photography, graphic design, blog writing,
Campaign Development - starting at $2,552
Who’s it for? Campaigns are for folks who are trying to tell one specific message over a short period of time. That means that they are using all kinds of content — events, video, photography, graphic design, blog writing — to get people to “buy-in” to what they’re doing. Why create a campaign? Campaigns are great to promote events, increase enrollment, or promote a single idea or product
Coach Me Through This Marketing Thing - starting at $270/mo
Facegram, Instasnap, Snapbook — or something like that. It all sounds the exact same to you. Should you buy a radio ad? Someone called you about running a billboard and the price sounded pretty good…or did it? Marketing in 2019 is more complicated than the gurus have made it sound, and at the end of the day, you just wanna make some sells. But how, Sway? Lucky for you, we believe in results — like big time. Like if we can figure out how to create some results, we should give you your money back. We’re not, (because bills), but we can give you some solid insight on how to spend your dollars wisely. We’re basically like you’re own personal Jiminy Cricket…without the umbrella.
Build My Marketing Plan - starting at $1500
Who’s it for: For small business owners who want to create a roadmap that they can follow + execute up against for the entire year. How does it work? First, we analyze your current marketing efforts and…
Branding from the Bottom Up - starting at $2880 Creating a brand goes far beyond the logo.
Good brand creation means that you know who you are, what you want to offer to the world, and where you are going. Lots of really tough questions go into effective brand creation. And brand creation is where we shine. Here’s what you’ll get: 5 Strategy Sessions: getting clear on what you want, crafting your brand’s identity, navigate understanding your audience, your brand’s sound and personality, identify social media channels for your business Website Content Development Website Development Logo Creation Business Card [hard copy + digital] Social Media Set-Up We’ll also create all of the visuals for your event in order to craft a cohesive, branded experience — from the video, graphic design and written content, our team has the whole experience covered.
PROD UCTS personal brands
CASE STUDY: EDWIN ROBINSON
I f the re w a s ev er a ma n ja ded by t h e words “pe rs on al b ran d,” i t w a s this guy. The wo rds “ph ot os h oot ” an d “ p e r s o n a l bra nd” bro ught a bit o f a t in ge t o h is face . B ut w e w ere o n a missio n to help h im t e ll h is s t ory a nd t o s h a re h is jo ur ney with his t ribe wit h ou t mak i n g h i m l o o k a nd so und like jus t an ot h e r clich e . E d w i n i s o n e of the br ightest minds we ’ve e ve r b ran ded. A t h inker at hea rt a nd a t rie d an d t ru e man of a c t i o n , i t w a s o ur go a l to ma ke s u re t h at h is bran d p ie ces w e re t ho ughtf ul, a uthentic an d re fle ct ive of hi s des i re t o create rea l cha nge in t h e world. Our t ea m c ra fted his pho to sho o t, logo an d we bs it e , a nd c o n t i n u e t o wo r k with him o n bran de d pie ce s that t e l l h i s s t o r y a uthentica lly a n d pas s ion at e ly.
Brand Deeply - $135/mo
Brand Deeply is a 6-month program for personal brands and small businesses designed to answer the BIG BRAND questions you need to answer to move you forward. It was created to anchor you in your direction and your process, and to give you a pathway to progress before you get lost in a sea of ideas. In this program, you'll discover: Who am I? For whom is my brand? What do I want to communicate to the world? What am I building? How will the thing that I build generate a profit? What is my brand story? What tools will I use to tell my story?
Coach Me Through This Marketing Thing - starting at $270/mo
Facegram, Instasnap, Snapbook — or something like that. It all sounds the exact same to you. Should you buy a radio ad? Someone called you about running a billboard and the price sounded pretty good…or did it? Marketing in 2019 is more complicated than the gurus have made it sound, and at the end of the day, you just wanna make some sells. But how, Sway? Lucky for you, we believe in results — like big time. Like if we can figure out how to create some results, we should give you your money back. We’re not, (because bills), but we can give you some solid insight on how to spend your dollars wisely. We’re basically like you’re own personal Jiminy Cricket…without the umbrella.
Branding from the Bottom Up - starting at $2,880 Creating a brand goes far beyond the logo.
Good brand creation means that you know who you are, what you want to offer to the world, and where you are going. Lots of really tough questions go into effective brand creation. And brand creation is where we shine. Here’s what you’ll get: 5 Strategy Sessions: getting clear on what you want, crafting your brand’s identity, navigate understanding your audience, your brand’s sound and personality, identify social media channels for your business Website Content Development Website Development Logo Creation Business Card [hard copy + digital] Social Media Set-Up We’ll also create all of the visuals for your event in order to craft a cohesive, branded experience — from the video, graphic design and written content, our team has the whole experience covered.
PROD UCTS churches + universities + non-profits
CASE STUDY: UNIVERSITY OF NORTH TEXAS - DALLAS
The U n i v er s i t y o f No rth Tex a s Ur b an S ERCH In s t it u t e w a s l o o k i n g fo r wa y s to tell the st ory of t h e ir n e w Co mmu n i t y Lea der ship Pro gra m, a program t h at was c reat ed t o a ddress ho w co mmunity me mbe rs an d p o l i c e o ffic er s enga ged with o ne an ot h e r. It ’s goal w a s t o di ffu s e so me o f the bia ses t h at bot h cit iz e n s a nd p o l i c e o ffi cer s ha v e to wa rd o ne an ot h e r by p utti n g t h em t hro ugh a co llectiv e leade rs h ip p ro gra m . Func t i o n a l l y, t he CLA pro gra m wan t e d t o s h are it ’s story t h ro u g h its o wn so cia l media page s , as we ll as b uil d i t s o w n bra nd identity thro u gh t h e UNT- Dallas website. Our t ea m w a s co mmissio ned to des ign t h e S ERCH I nstit u t e w ebsite, a nd to tell the s t ory of t h e Co mmu n i t y Lea der ship Pro gra m th rou gh vide o, p ho t o gra p h y a nd blo gs o n so cia l me dia.
Campaign Development - starting at $2,552
Who’s it for? Campaigns are for folks who are trying to tell one specific message over a short period of time. That means that they are using all kinds of content — events, video, photography, graphic design, blog writing — to get people to “buy-in” to what they’re doing. Why create a campaign? Campaigns are great to promote events, increase enrollment, or promote a single idea or product
Social Media Management - starting at $1,527/mo
Our social media management plans are for folks who are ready to take their social media game super seriously. Good social media means PLANNING, PRODUCING, EXECUTING and ANALYZING the content that we produce on your behalf With our monthly social media management plans, we’ll create campaigns and content that’s specific to your marketing goals. That includes the creation of things like video, photography, graphic design, blog writing,
Marketing Retainers - starting at $1,722/mo
Let’s face it — most NPOs can’t afford the high cost of a marketing professional, let alone multiple staff members who can handle events, social media, graphic design, media buying — the list is never ending. Thankfully, our team is a great stepping stone for NPOs who know they need full-time marketing help, but can’t quite afford a full-time staffer. We are marketing professionals with years of experience in generating real-life, real-time results. And we’d love to be the folks that help you achieve your big goals.
previous clients
City of DeSoto City of Dallas Hanover Properties DeSoto ISD City of Hutchins UNT-Dallas City of Ferris City of Lancaster DeSoto Chamber of Commerce Midlothian Chamber of Commerce Turning Point Christian Academy AW Brown Middle School and many more.
a la carte services
Market Analysis Graphic Design Social Media Campaign Development Social Media Strategy Marketing Strategy Content Writing Videography Photography Media Buying Voice Overs Talent Buying Event Management Event Direction Event Strategy
conn ect
F B E N TO N @ ZO E C R E AT E S . C O M
Z O E S AY S H E L L O . C O M
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(682) 235-4963
