Saint Laurent Brand Identity Prism
Custo
mer
Avant garde Provocative Youth centric design Luxury
nalit
Relationship
Represent fashion aware upper classwealthy young individuals Delicate to creativity and agility
Per s o
Refle c
ted I
mage
Aristocratic Melancholic Successful Groundbreaking Powerful, Individuality Daring
y
High-end fashion Rock and roll Luxury with a youth twist Genuine designer hedi slimane Quality leather goods
ima f l e rS
ge
e
m Custo
Constructed Source (Customer) 11
Stylish Unique Independent Fashion trend creator Urban lifestyle
Internal Facets of the Brand
A Historical and sophisticated luxury brand with French chic aesthetic and fashion-forward design concept. YSL Logo Re-labeling-Saint Laurent Paris Known for Le smoking dinner jacket ique Black eco-friendly packaging s y h P Innovative store design concept
Culture
External Facets of the Brand
Constructed Source (Brand)