Market reduction Last year, BR and Ipiranga, two major distributors, lost market share, with drop of 2.3 percentage points and 1.1 percentage points, respectively. Despite the loss of share, BR remained in first place in the ranking, but Ipiranga fell to third. Raízen for its part moved up to second place, with 20.5% of the total market. It is worth mentioning that 2016 was notable for the strengthening of small and medium-sized distributors, which operate regionally, boosting their market share by 2.5 percentage points. This movement demonstrates that there has been an increase in the supply of gasoline C for resale by smaller distributors due to the competitive advantages of direct imports from abroad.
3.15 DISTRIBUTORS MARKET SHARE BR
27.7% 25.4%
Ipiranga
20.8% 19.7%
Raízen
19.6% 20.5%
2015 2016
31.9% 34.4%
Other distributors
Source: ANP
Additive gasoline The ANP forwarded to its management board a proposal to suspend the program for compulsory additions to regular gasoline, to have taken effect in the market on July 1, 2017. Gasoline with additives is designed to boost the quality of the fuel. However, there was a delay on the part of the economic agents involved in compliance with all stages of the process, which should result in a further postponement of the schedule. The first deadline had been scheduled for January 1, 2014 and later postponed to July 1, 2015.
KEEP AN EYE ON… 3 Actions of the inspection agents in relation to adulterated fuels;
3 Monitor the impact of the new pricing policy of Petrobras in the gasoline market;
3 Petrobras’ divestment plan regarding the sale of BR and refining assets and fuel supply; 3 The dispute for market share and the new map of the distributors;
3 Monitor the decisions regarding the new timetable for the addition of dispersant detergents to regular gasoline; 3 Monitor the economic situation and the impact of retail data and household consumption on the fuels market.
Annual Fuel Retail Report 2017 25