A M R E S T S PA I N
A
Alan Honan, Managing Director
KFC is growing across Europe
132
July 2014
mRest Spain is pushing hard to become the QSR of choice for customers and employees in Spain by operating through its world-class systems with an ‘everything is possible’ attitude spearheading its activity. Having witnessed huge success across Central and Eastern Europe with its premium chicken brand KFC, it is now looking to replicate this in the Spanish market and continue its flourishing partnership with brand owner and global franchisor Yum!. Spreading its core brand messages is central to taking the numbers of KFCs in the country into the hundreds, with freshness, in-store preparation and a sharing ethos at the heart of its image. The company, part of the global KFC, Burger King, Starbucks, Blue Frog, Kabb and Pizza Hut operator AmRest, also has 170 Italianthemed La Tagliatella branches which it took over along with the 31 KFC sites when it acquired Spanish firm Restauravia in 2011. Everything is possible Managing Director of AmRest Spain and overseer of KFC operations, Alan Honan, attributes the wider company success to an everything is possible mind-set, or ‘Wszystko Jest Mozliwe’ when CEO Henry McGovern touched down in Poland 20 years ago. “We have a very special culture which was a huge part of us being able to grow from one store to nearly 1,000 world-class operations