Houston Canada Inc.
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n order to reach its full potential, sometimes a restaurant chain needs to evolve with the changing times. When Canadian restaurant chain Houston Steak and Ribs came under new ownership in 2008, a change was in order to take the chain in a new direction and to the next level. “We felt that Houston Steak and Ribs was a good brand, but that 86
October 2014
the market was going to change,” says Guy Miquelon, Director of Operations at Houston Canada Inc. “We felt that the casual dining market would soon be less about specific menu items, like steak and ribs, and more about an environment or an atmosphere – a place where people could gather and enjoy themselves amongst friends.” To meet this new zeitgeist in the