L AT I N A M E R I C A
Italian corporate Bolton Group). In addition, the company competes locally through its own brand Alamar since 2008.
Key People
Alamar: Gralco’s tuna brand Alamar is now the second most consumed tuna product in Colombia, with a market share of 19 percent. It should be noted that Colombia hosts more than 30 tuna related brands, including some imported from El Salvador and Ecuador. “We can mention with pride that our growth levels have registered double figures,” noted Guillermo Daw, EVP for Gralco. As a brand, Alamar has become a sponsor of major professional soccer teams in Colombia, and is responsible for the organization and
Guillermo Daw Executive Vice President for Gralco Daw is an Industrial Engineer from Universidad del Norte (Barranquilla, Colombia), graduated in 1989. He has an MBA with an emphasis in marketing. Prior to being hired by Gralco SA, he developed his career in financial institutions; where he specialized in logistics and management with medium-sized and large companies. Since 2000, he has been de EVP of Gralco S.A.
Promoting recipes with Alamar product w w w. g r a l c o . c o m . c o
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