CLUB
NETMS
I\ew printers for FCC HESE ARE times of change for The Corresþondent. Following the appointment of
a
new editor
Ron
- has last month, the Board
Knowles
- new printing contract to the awarded the partnership of Mike Bishara and Vonnie Bishop, who founded their Asialine company about nine years ago and three years later launched AsiaPacific Directories. Mike Bishara and Vonnie Bishop write of former editor Viswa Nathan. We /irst came in contact wi,th Viswa Nathan in the early 1980s, a cowþle offreelance writers desþerately trying not to look like the oueraged hiþþies we were. Scraþing a dollar or two out of writing for four years in Southeast and East Asia does not leaue you conditioned to imþress editors with your ability to turn out good busi,ness coþy. He listened without comrnent (always a dangerous sigù, then shuffled among his
fiIEWYNDHAM HECUTIVE
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DESKDTARY
POCKETDIARY
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The matching pocket diary with a black bonded leather cover. Includes General Information Section; Cities Guide to 29 Asia/Pactntc cities; 1.28 pageDiary Section with weekly
General Information Section ; 'Business Travellers' Guide' with 21 major city maps; Diary Section with year and forward planner. 58 weeks with a week-to-view; 4 colour \Øodd Atlas; detachable Address Directory
Yes, I wish to
ring binder,rlncludes
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18 plastic section dividers; business card holder and zip pocket; fold-out year planner;
week,'week-to-view' diary section; 4year calendar; international public holidays; General Information pages include Int'l I.D.D. chart, weights and measures conversion factors, world time chan and weatherguide. 58
club atmosþhere.
other statistical material, but what they all
But Bishara is determined to t¿ckle the loss that the magazine has made since it was launched and has some firm ideas how this can be remedied "Robbing the till to support The Coruesþondent does not make a lot of sense," he says. 'AtAsiaPaciÍc Directories we have a sales team who spend their days selling advertising into the four trade directories and one yearbook we own. They are about
The Coruesþondent boil down to is this reaches 3,000 of the- eatingest, drinkingest, sportingest, travellingest consumer
to be let loose on you.
magazine enhanced the form of cama-
Membership Book Update To: The Foreign Correspondens' Club, Ice House Street, Hong Kong
a6
makes a lot sense.'We can regale you with market surveys, readership profiles, and
"Advertising
in
The
Corresþondent
junkies in Hong Kong. 'Add to that the half-dozen free-loader readers for each copy, and an advertisement in The Corresþondent starts to make a lot of commercial sense."
Bishara promises: "\Me will be intro-
ducing a number of packages that will cater to all from the HK$500 supporter to the corporate
budget."
I
(cutoutmd mdl)
ORGANTSER rrK$450.00 with
-
raderie, with all its attendant bitching and whining, that is þart and þarcel of a true
and forward planner.
THE WYNDHAM UECUTIVE Crafted in top grade calf skin
þaþers and gaue us the sofiest cornmission the rise of the þhoto-coþier i,n aaailable indwstry or such similar story. We were grateful. Viswa also gaue the FCC its /irst regular edition of a club magazine and built its reþutation by reþorting a diuerse range of stories for the disþarate (ofien desþerate) club membershiþ. The qwality of the þublication for us was the way in which the
The new team: Back row (from the left) Peter Luk (art director), Mike Bishara, Lesley Fok (traffic), Aubury Ng (computer operations), Raymond Choy (office manager), Laurie Ma (sales), Kenny I-eung (sales) and Derek Elmer (sales). Front row: Ing¡id Gregory (sales), Lily Ip (sales) and Vonnie Bishop.
order the following units:-
! Wyndham Desk Diary/ies _ It- n Wn¿nam Pocker Diarylies _ ! Wyndham Organizer/s _unirs !
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