PE O PLE
MEDIA
Born again'honestt
Arrival set for launch HONG KONG Publisher is to launch an uPmarket business travel monthlY for the reglon
base in the territorY. Far East Trade Press will launch Arriual in October, after spending almost a year ln
from
a
Business Traaeller,
back cover are available
says
US$5,000. An introducto-
edited bY
Verghese,
Indonesia' Brunei
le who travel regu-
best hotels"'
saYs
advertisers to book six advertisements for the
'"fhe bulk of the magazine will be cor-
price of four.
oorate information, but we want it to be readable, so we will include
Arriual's stafl line-up at the moment is editor-
in-chief Mike Sullivan;
Per-
sonal finance,
humour Page and
editor Renate Boerner' sales director Stephen
a a
celebritY Profile."
Far East Trade
Ë;
Press had been toYing around with the conPeter Jeffrey
the go-ahead Publishing in Sinsapore.
ness, according to Jeffery' The storyboard for the fìÃt issue includes articles on first-class airline lounges, business floors, gambling in Asia, and duty free shopping.
The publishers realise the magazrne is straying, at least partly, into terrilory that hãs 6een charted before, but are adamant that the publication will have a
colour only at
ry discount will enable
JeffreY.
leisure features, e reciPients will be
in full
VijaY
biitribution will be "controlled"
-
that is, free - to a list of 25,000 targeted individuals. A further 5,000 will be marketed through selected news-stands, at airports and major hotels. Subscription saläs will account for a small number and sales will be at a Premium cover according to JefferY' orice, '
To reinforce the upmarket image of Arriual, it will be printed on 95gm art-
ment of the business population than
læece; group advertising manager Cordelia Chan. ln a bid to communicate the upscale image of the publication to
/a FTER almost two decades on the lI shelf, Ted Thomas has been dustL I'ed olt and made an honest man. His run of blissful bachelorhood was rude-
ly interrupted on a mid-summer's morning by former South China Morning Post reporter Nicola Parkinson at l¡ndon's swish Kensington Register Office.
Flags fluttered in the Mall, the Red Arrow jets screamed up the Thames and ships on the river sallied forth with a 21gun salute. It was with some disappointment that the newly-weds learnt all this had less to do with their big day than the Queen's birthday.
prospective advertisers, staff are now distributing elegant media kits in white on black and black on black. "In orientation, quality, look and style, the upmarket difference will be clear," says
It that
tion to a large contingent of FCC members
who attenåäã the üorld's biggest travel conference as journalists or officials in travel-related industries, the imposing convention hall overlooking Vancouver's spectacular harbour rilas scene of many a meeting of old friends.
Such British Columbian residents as
bo
aaze ouL appreciatively over the crystal iaters of the harbour and the snowY mountains beYond'
The Canadians took their role
as
hosts seriously' They forcibly escorted blushing Hong Kongers away from such events as a Korean luncheon and drasged them protesting and screaming ¿owñto the lunchtime striporama shows
in Vancouver's astonishing version of
Wanchai,
There, over the roast beef sandwiches and a glass of ale, modest Hong Kong
ons and hazards to work; one floor
2o
r*øcoRRESPoNDENTJULY
19eo
reoorters were compelled to admire a halfdozen naked ladies go through routines
which would cause the Bangkok vice
a
seems
having first met in the FCC's main bar
in
Far East Trade Press is already in the travel publishing field with a trade journal calledTrauel News Asia, and is in the field of controlled-circulation business monthlies with Asian B u sin ess.
Industry sources believe that establishing a new magazine in the Asian marketplace will be no walk-over. Jeffery and his team are convinced there is a worthwhile gap in the market - among the upper echelons of business travellers. After all, somebody out there is buying first-class airline tickets. I
squad to sr¡/oop. On more serious profes-
up
- in the Sunday Times." The bride's father flew over from Hong Kong and offered no resistance other than trying to sell, rather than give away, his daughter. Bargaining opened at one chest of
page exclusive
drawers and
sional fronts, PATA was impressive. It also gave cause for thought to Hong Kong tourism and travel officials who are planning already how best to host PATA'92 in Hong Kong.
1983, the
couple
will
be
spending many
more evenings there after the
groom
revealed that Nicola's culi-
nary
abilities
The newþ-weds (aboue) and lefr) with Nicola's father (lefr in front row), m.otlrer (right front row) , sister (in green dr¿ss) and friends.
lean more towards the Cordon Noir than the Cordon Bleu. Patricia, the bride's mother, noted that a recent survey identified untidiness as
being the greatest pet hate of new wives, but doubted Nicola would notice much. A post-nuptial champagne party was held in the hospitality suite of financial securities firm, Cresvale, where multi-million-dollar deals are closed with Japanese high-flyers during lunch, overlooking London's famous landmarkTower
Bridge.
I
Marking of a dual disaster sky, high noon approached and F'CC was filled with revelers
ly
out to conformism and do the decent thing," she said. "After all, the love of a good man is worth a three-column front
Jeffrey.
Old Hon$ Kong week in Vancouver Kong Week in Vanrecent Pacilìc Asia conJerence. In addi-
together so long that they were "already on their second dog". "Being a deadline junkie, it was only then that I decided it was high time to sell
live pig.
ULY 6 saw the dawn of a beautiful day. As the sun went higher in the
Y I I
Apologising in her speech to 50 guests
for the last-minute announcement of the happy event, the newly appointed Mrs Thomas admitted the couple had been
coming to celebrate the dual disaster of
Hu Van Es and Cynthia Hydes'
birthday. They were bearing gifts and dirty birthday cards. Van Es as usual was looking glum because he wasn't born before Cyn and she was hauling in more presents than he was. If he had been born in 1930 and she had been in 1941, she would have become a famous
For the first time, there was a fully electronic newsroom, courtesy of AT&I This had banks of computers with a user-Íriend-
ly program that reporters could use to bash out their stories. Ten teams of volunteers used AT&Tfaxes to shoot the copy over - free of charge - to newspaper offices throughout the world. Come 1992, when Hong Kong is focus
of the world travel meeting, hopefully press facilities will be equaþ efficient and effective.
rKevin Sinclair
=-r.,*.*-. Þ Cynthia Hydes and Hu Van Bs (left and aboae) examine their gifts and, (far lefr) at the high point of celebration,
THE CORRESPONDENTJULY199O
2I