Website Redesign
THE ORIGINAL SITE
RANAH BERTABUR KREASI
RANAH BERTABUR KREASI
USER RESEARCH
GROUP ONE
GROUP TWO
DEMOGRAPHICS: AGE 18-40 MALE/FEMALE. Married. Middle-high socio-eco. Medium-high income. Occupation: have own business trade clothes, art items / selling foods. Location: Lombok, Bali, Denpasar, around Bali.
DEMOGRAPHICS: AGE 20-40 MALE/FEMALE. Married/Single Middle-high socioeco. Medium-high income. Occupation: Work for a company/ having own business. Location: Outside Indonesia. (Australia, Netherland,Korea,America).
PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visiting a culture exhibition/event/Bazaar, Interest eat traditional food, love to watching Traditional Dance and ritual. Seldom use internet or open website, never shopping via internet/ have a payment via internet. Open internet just for checking the schedule and location of the event
PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visit a culture exhibition/event/Bazaar, Interest try traditional food, love to watching Traditional Dance and ritual. Having hobbies like traveling around the world and collecting antique sculpture or decorative items. Often opening internet to search about tourism destination where they are have a holiday. Usually buy something via internet, when they are travelling
GROUP THREE DEMOGRAPHICS: AGE 26-50 MALE/FEMALE. Married. Middle-high socio-eco. Medium-high income. Occupation: have own business, Working for company, selling art items (sculpture/antique items). Location: Outside Bali Island, Java/Sumatra/Kalimantan/Irian/ Sulawesi/Maluku PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visiting a culture exhibition/event/Bazaar, Interest eat traditional food, love to watching Traditional Dance and ritual. Quiet Often use internet or open website, Open website for searching schedule and location. Hobby in collecting antique sculpture or decorative items for resale or use for theirself.
RANAH BERTABUR KREASI
USER GROUP ONE
USER GROUP TWO
NEEDS
NEEDS
To discover information about the festival, information about the event schedule, location.
DESIRES
To buy Antique Art Sculpture and Decorative things and watching the traditional show in the festival.
ABILITIES
Able to interact sites with simple navigation. Uses PC at home several times a week.
METHODS
Not having a confidence in using web banking or online purchase
To discover information about the festival, information about the event schedule, location and if necessary purchase online the festival ticket.
DESIRES
To buy Antique Art Sculpture and Decorative things and watching the traditional show in the festival. Documented and study about the traditional dance, culture of Bali
ABILITIES
At ease with the Internet. Active user from work and home.
METHODS
Have confidence in intreacting online. Regularly uses web for purchases, discussion, blogging and downloads of music and video, seacrhing for the tourism destination via internet.
RANAH BERTABUR KREASI
CONTENT RESEARCH
HOME
HOME
REPRESENTASI
TEMA
ACARA
Latar Belakang
Visi dan Misi Tujuan
Tema Denpasar Festival 2009, 2010, 2011
Rundown Acara
MAPING & ZONING
Sekretariat
Peta Stage Zona Parkir
Alamat Sekretariat
Site map of Existing website
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Kurang tepat peletakannya karena tampak seperti button
Body Web terlalu polos
Button menuju artikel lain/post lain kurang jelas
Kurang efektif karena user harus menscroll untuk mengetahui content tulisan secara keseluruhan
Visual hanya sedikit
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sulit untuk melihat rundown acara karena harus dizoom berkali-kali dan tidak ada fitur download
sulit untuk melihat mapping pada peta karena tulisannya sulit terbaca dan tidak ada fitur download
Kurang efektif karena user harus menscroll untuk mengetahui content tulisan secara keseluruhan
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FUNCTIONAL CHALLENGES: Maintain simple site design, Mempertahankan visual identity yang sudah ada Belum ada hierarchy dan layout yang bagus pada content Kurang efektif karena user harus menscroll untuk melihat info Tidak ada menu donwload pada Maping dan Zoning serta Rundown Acara sehingga sulit dilihat. Beberapa halaman terlalu banyak content dan kurang terlihat hierarcynya Beberapa elemen salah penempatan sehingga menimbulkan salah presepsi (bukan button menjadi button karena diletakan berdampingan dengan button)
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VISUAL DESIGN IDEAS
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VISUAL DESIGN IDEAS
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VISUAL DESIGN IDEAS
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VISUAL DESIGN IDEAS MOOD BOARD
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KEY DESIGN CHALLENGES: Mengembangkan visual menjadi lebih baik lagi Mempertahankan visual identity yang sudah ada Mengatur kembali hierarki informasi yang ada sehingga lebih jelas Streamline site Hierarchy Menambahkan foto-foto acara dan video liputan Denpasar festival sebelumnya Menambahkan fitur download pdf pada rundown acara dan mapping dan Zoning Menambahkan fitur bahasa untuk bahasa Inggris dan bahasa Indonesia
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DESIGN DEVELOPMENT
KEY WORDS: extravagant arts culture traditional modern crowded spiritual heroik keluhuran inspirasi penciptaan ragam kreativitas inspiratif inovasi entertaining educative exhibition conservating promotion avant garde experimental innovative interaksi harapan baru tarian gagah berani dinamis
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HOME Where do I want to go from here? What do I want to find out from here? What do I EXPECT to find here? What am I happy to scroll for? What categorisation do I understand? • A-Zv • location/ venue Which is most important to me? • date • cost
ABOUT THE FESTIVAL What I want to know about the festival at the first time? • date • location/ venue • cost What I want to know more about the festival? • What is the form of the event? • Arts, dance, movie? • Exhibition/Bazaar? • Seminar/talkshow? • Parade?
EVENT SCHEDULE When the festival will be held? (Time and date) Why on that date? How long the festival will be held? How is the rundown of the festival? • How’s the format of the event? • Who and what will be performed on the opening and closing?
MAP & LOCATION Where the festival will be held? How can I go to there? If I want to watch opening where I have to go? If I want to try balinese culinery stand where I have to go? If I want to see exhibition of balinese arts where I have to go? Where I have to parking my motorcycle/my car during the festival?
CONTACT US If Media (TV/Radio/Newspaper/magaize want to cover this event who they have to call? If Media want to be media partner how the prosedure they have to do? If someone want to be sponsor of this event how the prosedure they have to do? How if company want to open stands in Denpasar Festival? How if the travel agencies want to bring their guest to this festival?
RANAH BERTABUR KREASI
HOME
ABOUT THE FESTIVAL
THEME
Background History of the festival
Purpose Vision Mission
Visual on the left
Theme & The meaning
featured at the base of each page
select language: Indonesia English
EVENT SCHEDULE
MAP & LOCATION
CONTACT US
Rundown Event
Location Visualization
Secretariat Denpasar Festival
Download pdf Festival map and Parking zone
Event Sponsorship Media Stand
Download pdf Festival Schedule and Place
COPYRIGHT & PRIVACY
name of PIC
Contact number Email
featured at the base of each page
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OPENING WEB
HOME
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ABOUT THE FESTIVAL
FESTIVAL THEME
CONTACT US
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EVENT SCHEDULE
MAP & LOCATION
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ABOUT THE FESTIVAL
pilihan bahasa: Eng, Indo
pilihan bahasa: Eng, Indo
EVENT SCHEDULE
THEME Menu utama
Button
HEAD
Headline
Headline image
image
body text
body text
still image
hari, tanggal jam
kegiatan
lokasi
footer pilihan bahasa: Eng, Indo
footer
footer pilihan bahasa: Eng, Indo
pilihan bahasa: Eng, Indo
HEAD
feature image
Menu utama
Menu utama
Button
sidebar HOME
Headline
Headline
body text
image body text
image
image
MAP & LOCATION
footer
footer
CONTACT US
RANAH BERTABUR KREASI
FUTURE DESIGN CHALLENGES: Penentuan warna berdasarkan target Audience Target audience harus lebih spesifik lagi Map Location and Parking Zone terintegrasi dengan google map sehingga dapat di zoom in dan di zoom out. Fitur galleri lebih banyak terutama dalam pendokumentasian beberapa zona serta pagelaran Pengguna web mampu berinteraksi satu sama lain seperti adanya forum (untuk bertukar pandangan tentang kebudayaan atau sharing mengenai festival), anggota (jika setiap pagelaran Denpasar Festival member diberi email invitation). Pengguna web mampu menshare hasil-hasil baik foto maupun video kedalam web Denpasar festival Menambah fungsi lab lagi menjadi media pemasukan seperti penjualan merchendise, ticket, baik sebelum maupun setelah festival diadakan.
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