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Website Redesign


THE ORIGINAL SITE


RANAH BERTABUR KREASI


RANAH BERTABUR KREASI


USER RESEARCH


GROUP ONE

GROUP TWO

DEMOGRAPHICS: AGE 18-40 MALE/FEMALE. Married. Middle-high socio-eco. Medium-high income. Occupation: have own business trade clothes, art items / selling foods. Location: Lombok, Bali, Denpasar, around Bali.

DEMOGRAPHICS: AGE 20-40 MALE/FEMALE. Married/Single Middle-high socioeco. Medium-high income. Occupation: Work for a company/ having own business. Location: Outside Indonesia. (Australia, Netherland,Korea,America).

PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visiting a culture exhibition/event/Bazaar, Interest eat traditional food, love to watching Traditional Dance and ritual. Seldom use internet or open website, never shopping via internet/ have a payment via internet. Open internet just for checking the schedule and location of the event

PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visit a culture exhibition/event/Bazaar, Interest try traditional food, love to watching Traditional Dance and ritual. Having hobbies like traveling around the world and collecting antique sculpture or decorative items. Often opening internet to search about tourism destination where they are have a holiday. Usually buy something via internet, when they are travelling

GROUP THREE DEMOGRAPHICS: AGE 26-50 MALE/FEMALE. Married. Middle-high socio-eco. Medium-high income. Occupation: have own business, Working for company, selling art items (sculpture/antique items). Location: Outside Bali Island, Java/Sumatra/Kalimantan/Irian/ Sulawesi/Maluku PSYCHOGRAPHICS: LOVE SOMETHING TRADITIONAL, LOVE CULTURE AND ART, Interest in visiting a culture exhibition/event/Bazaar, Interest eat traditional food, love to watching Traditional Dance and ritual. Quiet Often use internet or open website, Open website for searching schedule and location. Hobby in collecting antique sculpture or decorative items for resale or use for theirself.

RANAH BERTABUR KREASI


USER GROUP ONE

USER GROUP TWO

NEEDS

NEEDS

To discover information about the festival, information about the event schedule, location.

DESIRES

To buy Antique Art Sculpture and Decorative things and watching the traditional show in the festival.

ABILITIES

Able to interact sites with simple navigation. Uses PC at home several times a week.

METHODS

Not having a confidence in using web banking or online purchase

To discover information about the festival, information about the event schedule, location and if necessary purchase online the festival ticket.

DESIRES

To buy Antique Art Sculpture and Decorative things and watching the traditional show in the festival. Documented and study about the traditional dance, culture of Bali

ABILITIES

At ease with the Internet. Active user from work and home.

METHODS

Have confidence in intreacting online. Regularly uses web for purchases, discussion, blogging and downloads of music and video, seacrhing for the tourism destination via internet.

RANAH BERTABUR KREASI


CONTENT RESEARCH


HOME

HOME

REPRESENTASI

TEMA

ACARA

Latar Belakang

Visi dan Misi Tujuan

Tema Denpasar Festival 2009, 2010, 2011

Rundown Acara

MAPING & ZONING

Sekretariat

Peta Stage Zona Parkir

Alamat Sekretariat

Site map of Existing website

RANAH BERTABUR KREASI


Kurang tepat peletakannya karena tampak seperti button

Body Web terlalu polos

Button menuju artikel lain/post lain kurang jelas

Kurang efektif karena user harus menscroll untuk mengetahui content tulisan secara keseluruhan

Visual hanya sedikit

RANAH BERTABUR KREASI


sulit untuk melihat rundown acara karena harus dizoom berkali-kali dan tidak ada fitur download

sulit untuk melihat mapping pada peta karena tulisannya sulit terbaca dan tidak ada fitur download

Kurang efektif karena user harus menscroll untuk mengetahui content tulisan secara keseluruhan

RANAH BERTABUR KREASI


FUNCTIONAL CHALLENGES: Maintain simple site design, Mempertahankan visual identity yang sudah ada Belum ada hierarchy dan layout yang bagus pada content Kurang efektif karena user harus menscroll untuk melihat info Tidak ada menu donwload pada Maping dan Zoning serta Rundown Acara sehingga sulit dilihat. Beberapa halaman terlalu banyak content dan kurang terlihat hierarcynya Beberapa elemen salah penempatan sehingga menimbulkan salah presepsi (bukan button menjadi button karena diletakan berdampingan dengan button)

RANAH BERTABUR KREASI


VISUAL DESIGN IDEAS

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VISUAL DESIGN IDEAS

RANAH BERTABUR KREASI


VISUAL DESIGN IDEAS

RANAH BERTABUR KREASI


VISUAL DESIGN IDEAS MOOD BOARD

RANAH BERTABUR KREASI


KEY DESIGN CHALLENGES: Mengembangkan visual menjadi lebih baik lagi Mempertahankan visual identity yang sudah ada Mengatur kembali hierarki informasi yang ada sehingga lebih jelas Streamline site Hierarchy Menambahkan foto-foto acara dan video liputan Denpasar festival sebelumnya Menambahkan fitur download pdf pada rundown acara dan mapping dan Zoning Menambahkan fitur bahasa untuk bahasa Inggris dan bahasa Indonesia

RANAH BERTABUR KREASI


DESIGN DEVELOPMENT


KEY WORDS: extravagant arts culture traditional modern crowded spiritual heroik keluhuran inspirasi penciptaan ragam kreativitas inspiratif inovasi entertaining educative exhibition conservating promotion avant garde experimental innovative interaksi harapan baru tarian gagah berani dinamis

RANAH BERTABUR KREASI


HOME Where do I want to go from here? What do I want to find out from here? What do I EXPECT to find here? What am I happy to scroll for? What categorisation do I understand? • A-Zv • location/ venue Which is most important to me? • date • cost

ABOUT THE FESTIVAL What I want to know about the festival at the first time? • date • location/ venue • cost What I want to know more about the festival? • What is the form of the event? • Arts, dance, movie? • Exhibition/Bazaar? • Seminar/talkshow? • Parade?

EVENT SCHEDULE When the festival will be held? (Time and date) Why on that date? How long the festival will be held? How is the rundown of the festival? • How’s the format of the event? • Who and what will be performed on the opening and closing?

MAP & LOCATION Where the festival will be held? How can I go to there? If I want to watch opening where I have to go? If I want to try balinese culinery stand where I have to go? If I want to see exhibition of balinese arts where I have to go? Where I have to parking my motorcycle/my car during the festival?

CONTACT US If Media (TV/Radio/Newspaper/magaize want to cover this event who they have to call? If Media want to be media partner how the prosedure they have to do? If someone want to be sponsor of this event how the prosedure they have to do? How if company want to open stands in Denpasar Festival? How if the travel agencies want to bring their guest to this festival?

RANAH BERTABUR KREASI


HOME

ABOUT THE FESTIVAL

THEME

Background History of the festival

Purpose Vision Mission

Visual on the left

Theme & The meaning

featured at the base of each page

select language: Indonesia English

EVENT SCHEDULE

MAP & LOCATION

CONTACT US

Rundown Event

Location Visualization

Secretariat Denpasar Festival

Download pdf Festival map and Parking zone

Event Sponsorship Media Stand

Download pdf Festival Schedule and Place

COPYRIGHT & PRIVACY

name of PIC

Contact number Email

featured at the base of each page

RANAH BERTABUR KREASI


OPENING WEB

HOME

RANAH BERTABUR KREASI


ABOUT THE FESTIVAL

FESTIVAL THEME

CONTACT US

RANAH BERTABUR KREASI


EVENT SCHEDULE

MAP & LOCATION

RANAH BERTABUR KREASI


ABOUT THE FESTIVAL

pilihan bahasa: Eng, Indo

pilihan bahasa: Eng, Indo

EVENT SCHEDULE

THEME Menu utama

Button

HEAD

Headline

Headline image

image

body text

body text

still image

hari, tanggal jam

kegiatan

lokasi

footer pilihan bahasa: Eng, Indo

footer

footer pilihan bahasa: Eng, Indo

pilihan bahasa: Eng, Indo

HEAD

feature image

Menu utama

Menu utama

Button

sidebar HOME

Headline

Headline

body text

image body text

image

image

MAP & LOCATION

footer

footer

CONTACT US

RANAH BERTABUR KREASI


FUTURE DESIGN CHALLENGES: Penentuan warna berdasarkan target Audience Target audience harus lebih spesifik lagi Map Location and Parking Zone terintegrasi dengan google map sehingga dapat di zoom in dan di zoom out. Fitur galleri lebih banyak terutama dalam pendokumentasian beberapa zona serta pagelaran Pengguna web mampu berinteraksi satu sama lain seperti adanya forum (untuk bertukar pandangan tentang kebudayaan atau sharing mengenai festival), anggota (jika setiap pagelaran Denpasar Festival member diberi email invitation). Pengguna web mampu menshare hasil-hasil baik foto maupun video kedalam web Denpasar festival Menambah fungsi lab lagi menjadi media pemasukan seperti penjualan merchendise, ticket, baik sebelum maupun setelah festival diadakan.

RANAH BERTABUR KREASI


Denpasar festival web redesign