Mary Kay Colour 速
A personalised, step-by-step approach to colour for you to teach your customers.
It all begins with a conversation about
What makes colour
When it’s easy! When you take a simple, personalised approach to your customer’s makeup, you can discover a colour playground that’s fun — not frustrating. Ask her questions. Talk to her about what she loves about colour. Make colour an experience. You can open the door to a trusted relationship for all her colour needs. In turn, she can look to you for the latest colour products, techniques and advice.
colour. Did you know: Global research shows the two main struggles women have with colour are ...
Great news! You can offer simple, easy solutions to both. This guide
can help you simplify colour so you and your customers can feel confident. Inside you’ll find expert advice from global makeup artists, instructional videos, easy application tips and simple ways to select and use the perfect Mary Kay® colours, tools and formulas.
COLOUR Confidence • Prepping and Priming • Foundation Basics • Flawless Face • CC Cream • Perfecters • Finishers
• Easy Colour Selection
• Bronzer and Highlighter • Bronzer and Highlighter • Contouring by Face Shapes • Sheer Dimensions™ Powder
• How to Use • Essentials to Customise Your Collection
• Contouring With Foundation • Contouring With Foundation
• Brows • Eyeliner • Lashes • Finding the Perfect Eye Colour • Blending Eye Colour
• Four Ways to Wear a New Eye Colour • Eye Shapes • Basic Eye Looks • The Updated Smoky Eye
• The Bright Eye • The Natural Eye • The Colourful, Fun Eye
About the Mary Kay Colour Design Studio
know and love colour cosmetics – the Mary Kay Global
From pro makeup application made easy to trend houses monitoring the runway, we
Makeup Artist Team! Plus, you and your customers can
bring you the best of beauty, all in one place.
be assured that each Mary Kay® colour product formula
Count on us for amazing colour products
is extensively tested to deliver benefits and results women
and expert beauty advice for looks you can recreate in real life!
56 • The Five-Minute Face • The Bridal Look for Daytime • The Bridal Look for Evening
• Updates Made Easy • Look Younger With Makeup • Find a New Everyday Look • Order of Application
MAKEOVERS MADE EASY
• Prep Steps and Lip Liner • Colour • The Basic Lip Look • The Stained Lip Look • The Red Lip Look
love. In the hottest shades and the latest formulations.
COLOUR LOOKS FOR EVERYONE
Get the latest information from the very experts who
• The Special Occasion Look
Look for these callouts to get the latest insider information from global makeup artists.
Meet the Makeup Artists Featured Experts From the Mary Kay Global Makeup Artist Team
Sebastian Correa Buenos Aires
Diana Carreiro Toronto
Sally Wang Los Angeles
Luis Casco Los Angeles
Charlie Green New York City
After working as a costume designer, he transitioned into a celebrity makeup artist whose passion and ambition led to founding a cosmetology school in his native Argentina.
Always on the pulse of trends and developments in cosmetics, she is an important voice in beauty and social conscience for top fashion magazines.
Inspired by art and culture, her work on the red carpet underscores her ability to create flawless results in situations where retakes and Photoshop arenâ€™t an option.
Due to his global influence, he may be seen on TV, behind the scenes at a runway show or as a beauty columnist for Cosmopolitan en EspaĂąol.
Originally from London, her work perfecting faces for the camera has taken her from the runways of Paris to locales as far-flung as the Serengeti and the Arctic Circle.
Gregg Brockington New York City A celebrated celebrity makeup artist with a background in fashion, he regularly donates his time to benefit charitable organizations worldwide.
About the Team Each Mary Kay Global Makeup Artist brings to you a unique perspective on all things color through the Mary Kay Color Design Studio. Follow this inspiring group of artists and innovators for step-by-step instruction and the latest pro techniques for looks you’ll love to wear.
Watch and share this video to open the door to new and exciting colour possibilities!
Keiko Takagi New York City
Mélanie Meyer Munich
Ronaldo Escobar São Paulo
Ashley Ward London
Inspired by the natural beauty of her native Japan, she has earned a name for her creativity and artistic expression, as well as championing radiant complexions for celebrity clients.
A hairdresser and makeup artist, her passion for classical mask imagery as well as stage makeup informs her approach to makeup for the everyday woman.
Once a student of special effects makeup for Hollywood films, today his expertise shapes fashion runway shows and style magazines worldwide.
As a great believer in the power of skin care, her professional beauty mantra is that creating an exquisite face with makeup is dependent on the canvas beneath.
Shawnelle Prestidge New York City From work as a trend forecaster, product developer and beauty editor, her broad beauty industry experience is a great asset to her role as an international makeup artist.
Eric Indikov Moscow Known for his high skill at creating instant makeovers for cosmetics championships and magazine covers, he is often sought out to judge makeup artistry competitions in Russia.
Prepping and Priming
Before you play with colour, you can transform your skin into a beautiful “canvas” with a few basic skin care and priming steps.
Cleansing The first step to a beautiful face is a consistent skin care regimen. With proper skin care, your foundation will look its best. Be sure to cleanse twice a day – in the morning and before bed – with a cleanser designed for your skin type. Avoid going to bed with makeup still on your face.
Moisturising Moisturising restores balance to your skin. It’s important to use a moisturiser designed for your skin type. Massage moisturiser into your skin and let it absorb before applying anything else. Applying colour immediately after moisturising can result in a streaky finish.
Priming Foundation primer helps reduce the appearance of fine lines and imperfections and helps extend foundation wear. You may even find that you use less foundation when you use a primer. TO APPLY: Apply before foundation to the T-zone area, which is the forehead, nose and chin area, blending outward to the edges of the face.
“You need a good canvas, and you need to prep that canvas. You can’t really expect something without prepping your skin. Makeup isn’t magic.” – Charlie Green, Mary Kay Global Makeup Artist
Foundation Basics Foundation lays the groundwork for your colour. It evens out your complexion and covers flaws.
Picking the Right Formula
What benefit do you want most from your foundation?
What is the foundation finish you want after application?
Combination to Oily
Normal to Dry
Ease of application of a cream foundation that dries and sets like a powder, plus shine control.
All skin types
Easy-to-apply foundation that helps lines and wrinkles seem to disappear, plus shine control
All skin types
All skin types
Lightweight-coverage foundation alternative with 8-in-1 benefits.
What is your skin type?
Picking the Right Foundation Shade Try to match your natural skin tone as closely as possible. The best way to find the perfect foundation shade is to do the stripe test: • Swipe foundation from cheek to jawline. If the foundation seems to disappear, then you’ve found your shade. • View in natural light if possible. • When in doubt, go for a light or midtone shade. You can always lighten or bronze if needed.
Mixing Shades If you can’t find the shade you think is best, you can mix your own. This works best with liquid foundation. Mix the shades in the palm of your hand and apply with a Mary Kay® Liquid Foundation Brush. TIP: If you have foundation left over, add to your concealer and use on the areas that need extra coverage. This helps create a more natural-looking finish. Makeup artists today suggest applying foundation before perfecters, like facial highlighting pens and concealers, to get the most natural-looking finish.
Product Recommendation TimeWise® Matte-Wear™ Liquid Foundation APPLICATION: Use a Mary Kay® Liquid Foundation Brush to dab foundation in short, quick strokes onto face, starting in the middle of the face and brushing out toward the edges of the face.
TimeWise® Luminous-Wear™ Liquid Foundation APPLICATION: Use a Mary Kay® Liquid Foundation Brush to dab foundation in short, quick strokes onto face, starting in the middle of the face and brushing out toward the edges of the face.
Mary Kay® Creme-to-Powder Foundation APPLICATION: Starting in the middle of the face, press and pat with a sponge to the edges of the face. You also can apply with fingertips and then blend with a sponge.
Mary Kay® Mineral Powder Foundation APPLICATION: Apply using the Mary Kay® Mineral Foundation Brush in a round, swirly motion. Start in the middle of your face and work to the edges.
Mary Kay® CC Cream Sunscreen SPF 15 APPLICATION: Use fingertips to apply to the center of the face and blend outward and upward, toward the hairline and along the jawline.
CC Cream + Colour = Easy After applying CC cream, Mary Kay Global Makeup Artist Diana Carreiro recommends adding a few colour products for an easy, out-the-door look.
1 2 3
Apply a hint of bronzing powder all over face. See Page 18 for tips.
Apply mineral cheek colours to the apples of the cheeks.
Swipe mascara on lashes and a coat of lip gloss to lips. Then go!
extra step Look polished quickly by filling in brows with a brow pencil and defining eyes by smudging a deep mineral eye colour or eyeliner along the upper lashlines.
TIP: Remind your customers that CC cream is great for young women just starting to use cosmetics and for those who prefer a natural look.
“I love that Mary Kay® CC Cream is an all-in-one, multifaceted product. It’s great to create a natural day look for running errands or a glamorous evening look when paired with a smoky eye to keep the look modern and fresh.” – Diana Carreiro, Mary Kay Global Makeup Artist
Perfecters Perfect your flawless face to help it appear its most youthful. Start by lifting away shadows and concealing imperfections.
Facial Highlighting Pen Help optically “lift” shadowy areas of the face to add brightness and radiance instantly. Shadows can make areas on the face appear sunken, swollen or saggy and even older. TO APPLY: Turn the tip clockwise to release product. If you release too much product, you can brush it onto the top of your hand and then apply brush to your face. Use the pen’s brush to apply lightly to the shadowy areas of the face, then blend with your finger or a sponge.
For shadowy areas
Apply to inner corners of eyes, outer edge of the nose and under the lower lip in a downward and outward motion.
For puffy eyes
Apply just below the puffy area, only highlighting the shadow under the puffiness (not the puffy area) to “lift” it and make the area appear more flat. Then use your ring finger to lightly pat the edges to blend.
Mary Kay® Facial Highlighting Pen
Concealer For areas of the face that need additional coverage. TO APPLY: Use a concealer brush, a sponge or your finger. With a sponge or finger, use a dabbing motion instead of a swiping motion, which can actually remove concealer. Dabbing to blend helps create a smooth, flawless finish. With a brush, use small strokes.
Mary Kay® Concealer
For harder-to-conceal areas like blemishes, use the following steps: FOR AGE SPOTS Blend concealer in with your natural skin tone by concentrating it on the discoloured area. Apply it to the spot only and gently pat with your finger to blend. FOR BLEMISHES Apply a light “veil” of concealer directly to the blemish and use your ring finger to lightly pat around the edges to blend. Add a second layer if needed. FOR DARK CIRCLES UNDER THE EYE Apply concealer at the edge of the dark area and extend up. Never go below the dark area or you’ll lighten the skin you’re trying to match. Be sure to include the inside corner of the eyes and eyelids if necessary. For serious dark circles, you can use a concealer one or two shades lighter than your skin’s natural tone.
TIP: Offer your customer the concealer shade that best matches her natural skin tone. She can mix it with her liquid foundation for a perfect match.
Facial Highlighting Pen vs. Concealer A highlighting pen illuminates or draws an area or feature forward on the face. Concealer is best for covering scars and blemishes.
Finishers Every flawless face needs a few finishing touches.
Powder Help “set” makeup, reduce shine and create a matte finish. • Translucent loose powder is great for any skin tone. • Pressed powder can be applied lightly or pressed into skin for more coverage and also is portable when carried in the Mary Kay® Compact. TO APPLY: Use downward strokes from forehead to the chin and out to edges of the face. You also can apply to the eye area and around the nose with a clean Mary Kay® Eye Colour Brush.
For translucent loose powder Mary Kay® Translucent Loose Powder
Dip or dust Mary Kay® Powder Brush into powder and tap off the excess. Use a very light hand in applying. The powder brush distributes powder evenly over the face without concentrating in any one area.
For pressed powder Sweep brush or sponge across powder and dust onto skin. Remember to apply in light layers and build to the matte finish you want. For more intense coverage, swipe sponge across powder and press sponge onto skin, especially concentrating on the forehead, nose and chin.
Customise Your Finish Apply any or all of these finishers after applying foundation or CC cream.
for addtional coverage to areas like blemishes.
Facial Highlighting Pen
for adding instant brightness to areas of the face.
to set makeup.
for adding radiance.
to add contours and dimension.
to add luminosity.
Cheek Colour CHOOSING COLOUR: Choose a shade that is similar to your natural blushing skin tone. CHOOSING FORMULA: Mineral cheek colour is sheer and buildable. Mineral cheek colour leaves a matte or shimmery finish, depending on the shade. TIP: The key to enhancing a woman’s beauty comes from knowing where to apply cheek colour for her face shape.
TO APPLY: Cheek colour should be applied last, after powder, to give your look a healthy glow. When applying cheek colour, the goal is to achieve a radiant finish, not a concentrated area of colour that can look severe. Start cheek colour application on the apples of the cheeks (the fullest part of the cheek when you smile) and extend along cheekbones.
Mary Kay® Mineral Cheek Color
For mineral cheek colour Start by sweeping a Mary Kay® Cheek Brush lightly through colour and tap off excess. Apply colour in a circular motion across the cheekbones. Use light layers to build the radiance you like.
Finishing Spray As a final step, makeup finishing spray keeps makeup looking freshly applied for hours. Works on any skin type. TO APPLY: Shake bottle well. Close eye, and hold bottle 8 to10 inches from face. Mist face 2 to 4 times in an “X” formation.
“Makeup finishing spray is especially great for weddings, photos, a night out.” – Keiko Takagi, Mary Kay Global Makeup Artist
Mary Kay® Makeup Finishing Spray
Bronzer and Highlighter Use bronzing and highlighting powders together for natural-looking definition in two steps.
Bronzer Bronzing powder adds warmth and dimension to the face.
Mary Kay® Bronzing Powder • Creates a natural-looking, sun-kissed glow. • Luminous, buildable finish. • Controls shine and won’t settle into wrinkles.
TIPS Around Hairline Look for the area where hair follicles end and your face begins and trace there.
Jawline and Below Chin Making the shape of a ‘3,’ connect temples to cheekbones and brush down the length of the jaw.
Below Cheekbones Gently sucking in cheeks, dip brush into the hollows and stroke upward toward ears.
Bridge and Tip of the Nose Help sharpen the look of your nose with this makeup artist trick!
Mary Kay® Bronzing Powder
TIP Squeeze the bristles of your Mary Kay® Powder Brush at the base of the bristles to create a slimmer brush that fits neatly into the contours of cheekbones.
Mary Kay® Highlighting Powder
TIPS Brow Bones and Inner Corners Create a more wide-awake look with highlights beneath brows and near tear ducts. Bridge of the Nose Try a Mary Kay® Eye Colour Brush for application in smaller facial areas.
Upper Cheekbones Squint to make the apples of the cheeks stand out. Brush here and just below undereye area.
Highlighting powder creates luminous accents and subtle definition.
FINISH Buff face in a circular motion with a completely clean, dry, fluffy brush for the most natural glow and a seamless finish.
Mary Kay Highlighting Powder ®
• Natural-looking highlights on any skin tone. • Leaves skin looking radiant. • Luminous pearl finish blends easily. • Controls shine and won’t settle into wrinkles.
For more advanced application by face shape, see Pages 20 and 21.
Basic Contouring Contouring adds shadow to the face to help create dimension. An easy way to contour is to just focus on highlighting your face, instead of trying to master applying a light and a dark powder to the face.
Contouring by Face Shapes Accentuate your unique facial features with these easy contour steps from Mary Kay Global Makeup Artist Diana Carreiro.
Square With strong facial features, this face shape is of equal width at the forehead, cheek and chin.
Soften the â€œcornersâ€? of the face with bronzing powder dusted along upper sides of forehead and sides of the jawline.
Oval This symmetrical face shape can experiment with different applications.
For a standard application, see Pages 18 and 19.
Bronzing Powder Highlighting Powder Cheek Colour
Heart-Shaped This face shape features a forehead that is wider than the chin, and the chin tapers to a narrow point. Contour the sides of the temples under the cheekbones with bronzing powder to help the face appear more narrow. Highlight the top and sides of the chin to help it appear wider. Sweep cheek colour to center of cheeks, just below the pupils of the eyes and sweep back toward hairline.
Round A round face features shorter, wider, full cheeks.
To help the face appear more narrow, contour the edges of the face with bronzing powder. Apply cheek colour in a 45째 angle to accentuate cheekbone structure.
Contouring With Foundation Mary Kay Global Makeup Artist Sally Wang details how to use makeup effects to create a three-dimensional look, help sculpt a V-shaped face and minimise angles to create narrow facial features.
Three Steps to Contour Try one or all of these effects to achieve the contoured look you want.
Apply two foundation shades.
Finish with highlighting powder.
• Apply foundation all over face in a shade that matches skin tone.
With the Mary Kay® Cream Eye Color/Concealer Brush, apply concealer to facial areas that you’d like to accentuate:
• Hold the Mary Kay® Cheek Brush or Mary Kay® Kabuki Brush by the base of the bristles to make it a little tighter. Apply highlighting powder to the nose and the top of cheekbones. Apply in sweeping motions rather than a circular, swirling motion.
• Then apply foundation that is one to three shades darker than your natural shade to the outer areas of the face in a “3” formation, using a Mary Kay® Foundation Brush. See diagram. • Blend well. • Also apply contouring foundation shade to the nose for a narrow look. Holding the Mary Kay® Cream Eye Color/Concealer Brush like a pencil, draw two lines down the bridge of the nose. Blend with feathering strokes down the sides of the nose, until the lines seem to disappear. See Page 10 for foundation shade selection.
• the bridge of the nose • inner corners of the eyes • outer corners of the nose • along the cupid’s bow of the upper lip • under the bottom lip in the crease of the chin • along the top of the cheekbones • just under the arches of the eyebrows
• Then release your grip on the bristles, and blend by holding the brush as usual. • You also can use the Mary Kay® Eye Crease Brush to accent smaller areas like the brow bone, the bridge of the nose, the cupid’s bow of the upper lip and the chin.
Liquid Foundation Brush Use the Mary Kay Liquid Foundation Brush first to apply the different shades of foundation and then buff out both shades using the mineral foundation brush. This can be a great way to give your face a very natural-looking contour. ®
This technique is more advanced and will require practice to help ensure a natural look. Don’t forget that blending and using the right shades are key!
Unleash your inner colour artist with some key insights about understanding and selecting colour makeup from the pros.
“Find pictures of makeup looks that you like and try to emulate them. Test run those new makeup looks when you’re at home with no plans to go out. You’ll catch glimpses of yourself now and again and become accustomed to wearing the new trend.” – Diana Carreiro, Mary Kay Global Makeup Artist
Easy Colour Selection Understanding the colour wheel is a great start to knowing how to recommend colours to your customers. Hereâ€™s your guide to colour selection made easy.
Have a Quick Conversation
Do you want to pick eye shades based on your eye colour?
Note: if you have beautiful brown eyes, youâ€™re lucky! See page 44 for shade picks.
Do you want to add a pop of colour for contrast?
On the colour wheel, find colours opposite your selection.
Example: If you choose green because you have green eyes, you will see that red is its complementary colour. So you would want to try red-based hues like earthy browns, purples, rust or bronze.
Colours across the wheel are known as complementary colours.
Do you want to pick eye shades based on your favourite shade family? Some women are just drawn to a certain colour or shade family.
Do you want a natural look?
On the colour wheel, find colours immediately left or right of your selection.
Example: If you choose green because you have green eyes, you will see that blue and yellow are adjacent colours. So you would want to try bluebased or golden yellow shades.
Colours next door are known as adjacent colours.
How colour wheel shades translate to real eye colour shades. Keep in mind that the colour wheel represents the general shade family or colour undertone of the eye colour you should select.
Red on the colour wheel translates to
Yellow on the colour wheel translates to
Blue on the colour wheel translates to
For easy colour selection tips for Eyes, See Page 44.
Whether you’re new to makeup or have been playing with colour for years, professional-quality brushes help any makeup lover apply colour with precision for a more polished look. Investing in a great set of brushes can actually save your customers time and help create the very best results.
WHY INVEST IN BRUSHES? “Every woman needs a brush set. Brushes are tools, and if you let them do their jobs, you whole makeup application will be easier.” – Luis Casco, Mary Kay Global Makeup Artist
How to Use The way to a perfect finish is to start with the perfect brush. Use these easy application steps to create beautiful makeup looks like a professional.
It’s in the bag One of the best features of the Mary Kay® Brush Collection is that it comes in the custom Mary Kay® Cosmetic Organiser Bag, so you can just roll up your makeup brush collection and go! It’s even roomy enough to add your Mary Kay® Compact, lip gloss, mascara, other makeup applicators and more!
THE MARY KAY BRUSH COLLECTION ®
Mary Kay® Cheek Brush Domed, natural bristles are ideal for sweeping colour along cheekbones. HOW TO USE: Swirl cheek colour in a circular motion along the cheekbones, starting at the apples of the cheeks. You can also use this brush to apply mineral highlighting powder along the top of the cheekbones. “For more intense colour, hold the brush tightly just at the base of the hair of the brush. This creates a denser brush for colour application. Once colour is applied, hold brush as usual and blend cheek colour as usual.” - Luis Casco, Mary Kay Global Makeup Artist.
Mary Kay® Powder Brush Bristle design provides even application of loose and pressed powders to help “set” foundation and to apply bronzer to contour the face. Bigger brushes help with easy blending. HOW TO USE: Use to apply powder all over the face, starting in the T-zone and dusting outward to the edge of the face. You also can use this brush to apply power or bronzer to the décolleté area.
Mary Kay® Eye Colour Brush Natural bristles help allow even application and beautiful blending of Mary Kay® Mineral Eye Colour. Great for basic colour application and blending. HOW TO USE: Use to apply Mary Kay® Mineral Eye Colour first to the area of the eye you want to accentuate the most colour (lashline or outer corners of eyes), and then blend into the larger eyelid area. It’s important to clean this brush often, since you use multiple eye colours daily.
Mary Kay® Eye Crease Brush Tapered, natural bristles help provide precise application for depth and definition along eye crease. Great for contouring the eyelid and for creating smoky effects. HOW TO USE: Apply mineral eye colour, starting in the outer crease and sweep colour inward. Use the tip of the brush to add brightening highlights to the inner corners of the eyes.
Mary Kay® Eyeliner/Eyebrow Brush Firm, angled bristles of the eyeliner brush allow controlled definition of lashlines or brows and to create a softened eyeliner application with mineral eye colour; stiff bristles of the eyebrow brush side help tame hairs and helps to set eyebrows in place. Mini comb helps to remove mascara clumps in lashes. HOW TO USE: Use to apply mineral eye colour along lash lines or to as a brow powder along natural brow line with short, feathering strokes. Or use to smudge eyeliner for a softer-looking finish.
Watch Mary Kay Global Makeup Artist
Luis Casco demonstrate how to use brushes for a polished look.
Essentials to Customise Your Collection Mary Kay Global Makeup Artist Luis Casco shares his insights on why these are a great investment to add to the brush collection.
Mary Kay® Cream Eye Color/Concealer Brush* Rounded, synthetic bristles are designed to provide better coverage of cream-based colour and are soft to the touch. HOW TO USE: Concealer: Apply small amount of concealer to back of hand. Dip brush in product. Use the tip to cover tiny imperfections and use the flat end to help cover larger areas. Blend. Remember: a little concealer can go a long way. WHY YOU WANT IT: “The way that the brush is shaped, it allows you to go in these hard to reach areas and to get really close under your eyes. By using concealer with this brush, this allows you to get close to the eye so that you look like you actually slept for hours. Another way to use this brush is with cream eye color. If you want an even stronger statement, pat on cream eye colour.” – Luis Casco, Mary Kay Global Makeup Artist
Mary Kay® Eye Smudger Brush Short, dense bristles help allow you to smudge eyeliner or eye colour perfectly along lashline for a beautiful, smoky effect. WHY YOU WANT IT: “Using this brush is my favorite way to deepen a smoky eye and look like you’ve spent hours trying to blend eye shadow. It really gives you that control, that ability to apply the colour right where you want most of the drama. And then in a very controlled way, blend.” – Luis Casco, Mary Kay Global Makeup Artist
To blend eyeliner and create a smoky effect, blend along lashlines with a soft, back-andforth motion.
To add drama, sweep eye color to eyelid with upward strokes, concentrating color near lashlines. Blend with upward strokes until achieve desired effect.
Mary Kay® Liquid Foundation Brush Synthetic bristles are designed for use with any Mary Kay® liquid foundation to ensure smooth application. HOW TO USE: Start at the center of your face, at the nose or forehead. Use broad, even strokes, to work out to hairline and chin to sweep and blend the makeup. Be sure to blend upward, in the forhead area, so by the time it gets to your hairline, it sort of disappears and appears more natural. For the rest of the face, apply in a general downward motion to help any small hairs lie flat. WHY YOU WANT IT: “By applying your makeup with a foundation brush, you’re going to use a lot less than you normally would if you applied it some other way. I always like to take what’s left on the brush and sort of run it down the neck just to make sure that everything is blended and that you have a perfect canvas.” Luis Casco, Mary Kay Global Makeup Artist
Mary Kay® Mineral Foundation Brush Natural bristles grab onto Mary Kay® Mineral Powder Foundation for even distribution over the face. HOW TO USE: Lightly dip mineral powder brush into the powder and tap against the rim of the jar to remove any excess. Apply starting in the center of the face, working outward in a circular motion. Blend well. WHY YOU WANT IT: “This is a really cool brush that I love. It’s so easy to apply your mineral powder foundation. You can also use this brush on its own to buff out makeup after you’ve applied it.” - Luis Casco, Mary Kay Global Makeup Artist
Don’t forget to clean your brushes! Brushes can gather makeup, oil and dead skin cells. A good rule is to clean your brushes often to help keep them performing like new.
*For hygienic reasons, it is recommended to dedicate one brush for use with cream eye colour and one brush for use with concealer.
From basic to colourfully expressive, eye makeup can take your total look to the next level. Need to shake up a tired look? Add a pop of eye colour. Go for exaggerated lashes. Welldefined brows are an instant face lift. These insider tips and simplified howtos make made-over eyes easy.
“Makeup is the ultimate accessory. If it’s not permanent, it’s no big deal, so why not try something new. It’s an inexpensive way to change things up. It’s like reading a new book. It’s a little pick me up.” – Charlie Green, Mary Kay Global Makeup Artist
Brows Since they frame the face, well-groomed, defined brows can accentuate eyes and make the face look years younger.
Brush brows gently and tweeze along the natural brow line. Use a pencil as a guide. See below.
Use a brow definer pencil or mineral eye colour that matches or is slightly lighter than your natural eyebrow colour. The Mary KayÂŽ Mechanical Brow Liner in Blonde is a versatile shade that works on almost anyone.
1. Hold a pencil upright along the side of the nose. Your brow should align with your inner eye.
2. Angle the pencil from the tip of the nose to the middle of the iris. This is where the highest point of your browâ€™s arch should be.
3. Angle the pencil so it touches the
TO APPLY: Make short, light, feather-like strokes along the brow. Brush brows to soften and blend.
outer edge of the nose and intersects with the outer corner of the eye. This is where your brow should end.
TIP: To help eyebrows really stand out and emphasize the arch of the brow, apply facial highlighting pen along the brow bone and blend with your fingertip.
PENCILS VS. POWDER Pencils deliver a precise line, great for sparse brows. Eye color delivers subtle colour, great for fuller brows.
A Mary Kay® Mineral Eye Color in a brow-enhancing shade.
Learn more about brow tools online!
Filling in Sparse Brows Define the shape of your brow with a brow definer pencil in a shade lighter than your eyebrow colour. Then go over it again with a pencil in a darker shade to emphasise the shape. You need very little colour.
Selling Tip: Help your customer get wow brows. Ask her to follow the “groom brows” and “define brows” steps on one brow. Once finished, ask her to compare to her other natural brow to see her “wow” results!
Eyeliner Thick or thin. Liquid, pencil or powder. Every day or dramatic application. Eyeliner is a versatile, fun and easy way to experiment with colour to update or create a new look.
EASY EYELINER APPLICATION Draw a line across the lashline (upper or lower) in the thickness desired. An easy way to do this is to draw three short interconnecting lines across the lashline instead of one continuous line. Then you can connect or blend the line with a thin, angled brush, a sponge-tip applicator or your finger. To create a thicker line, simply repeat this process.
TIP: For eyes with a vanishing lid common in Asian women, apply a lighter shade of eyeliner or eye colour to the lower lashline to help eyes appear more open.
Three Ways to Line Eyes:
1 2 3 38
Pencil = Defined line Pencils create a defined line so you have flexibility to draw a thick or thin line. They also have intense colour pigment so the colour will be rich when applied.
Liquid = Dramatic line For precise lining that can be more dramatic, liquid is an easy way to achieve the look you want. You can add a winged tip on the edge by gently ticking up the line at the outer edge. TIPS: You may find it useful to draw your line in pencil and trace over the same line with liquid or gel liner. You can keep eye makeup remover nearby with a cotton swab to gently remove any mistakes. It’s best to not apply liquid eyeliner on the lower lashline as it can make eyes look narrow. Instead, line the lower lashline with a pencil or let the lower lashline go without eyeliner altogether. * Mary Kay® Liquid EyeLiner Pen will be available from Nov 1, 2014
Mineral Eye Colour = Blended line Using the Mary Kay® Eyeliner/Eyebrow Brush, an angled flat brush, you can apply any shade of mineral eye colour as eyeliner. It’s fun to blend mineral eye colours over other eyeliner formulas to create rich effects or new colour creations. When using along lower lashline, diffuse colour with eye colour brush for a softened look.
Selling Tip: The good news is that eyeliner colours work on everyone! In fact, eyeliner is an easy way to introduce your customer to a new shade or update her look. If she always wears black eyeliner, suggest another shade like violet ink, dark denim or even deep brown. 39
Lashes Great lashes get noticed. They’re feminine, flirty, and most of all, fun.
Get Primed Priming lashes helps give them a more voluminous look when it’s paired with mascara. Plus, clear formulas, like Mary Kay® Lash Primer, can be worn alone as a clear mascara. TO APPLY: Apply one coat. Then before it dries, finish with desired amount of mascara.
Pick Your Perfect Mascara To finish your eye look, pick your mascara based on the finished result you want. Well-defined lashes
Lush, dramatic lashes
Defines, defends with four times the volume.
Get up to five times the volume.
For long, strong, seriously separated lashes.
Mary Kay® Lash Love® Mascara
Mary Kay® Ultimate Mascara™
Mary Kay® Lash Love Lengthening™ Mascara
Curl lashes first, holding the lash curler near the base of the lashline and gently squeezing for 10 to 20 seconds. Apply mascara by placing the brush as close to the base of the lashline as possible. Gently wiggle the brush back and forth while moving it toward end of lashes. Repeat. If needed, apply mascara with the tip of the brush to lashes that need a little extra coverage.
Sparse Lash Problem Solved To help the appearance of sparse lashes, remember to apply black eyeliner as close to lashline as possible, even working in between lashes. Then use the Mary Kay® Smudger Brush to blend the line and help the appearance of a thicker lash line. Apply Mary Kay® Lash Primer and Mary Kay® Lash Love® Mascaras.
Never pump the mascara wand in its tube! This can dry out your mascara. Also, remember to replace any mascara after about three months of use for best results.
Finding the Perfect Eye Colour If you love an eye colour, embrace it! After all, colour is meant to be fun! It’s all about what you’re comfortable wearing and the application that suits you best.
Pick your eye colour formula MINERAL EYE COLOUR has skin-loving benefits and is versatile to wear alone, as an eyeliner or combined with cream eye colour. It’s long-lasting, fade resistant, crease resistant and includes antioxidants.
CREAM EYE COLOUR is long-wearing (for up to 10 hours), waterproof and can be worn alone or as a primer with mineral eye colour. Its lightweight formula makes it easy to wear and is great for new makeup users.
Easy Eye Colour Selection
CREATE CONTRAST: Red-based shades like browns, purples, bronze
CREATE CONTRAST: Orange-based shades like bronze and rusty browns
CREATE CONTRAST: Deep green, dusty pink, burgundy, deep purple
LOOK NATURAL: Green, blue and yellowbased shades
LOOK NATURAL: Blues, greens, purples and grays
LOOK NATURAL: Lavenders and grays
BROWN EYES can wear virtually any shade. CREATE CONTRAST: All shades flatter, but especially rich burgundy, navy and deep greens LOOK NATURAL: Velvety browns
1 3 4
Eye Colour Basic Guidelines
Neutrals work anywhere on the eye and are perfect for blending with looks to create dimension.
Deep and dark shades work best as accent colours in eye creases, along lashlines and for smoky effects. Light and shimmery shades are great for highlighting inner corners of eyes, along brow bones or blended with other colours for illuminating effects. Vibrant shades add a fun touch to eye colour and can be worn all over eyelids or just as accents. For more colour selection ideas, see Page 28.
When in doubt, stick to one bold colour and mix it with neutrals for colour balance. BLEND, BLEND, BLEND Itâ€™s key for a seamless finish that looks best. TERRIFIC TOOLS Use makeup brushes for best application. TRY BEFORE SHE BUYS The Mary KayÂŽ Virtual Makeover is an excellent way for your customers to try new shades. Once they fall in love with a new look, you can help make it a beautiful reality.
Four Ways to Wear a New Eye Colour Trying a new eye colour is really easy! Show your customers how to feel confident when trying new shades.
As a wash of colour Apply eye colour lightly from lashline to brow bone. Use the Mary Kay速 Cream Eye Color/Concealer
Brush for mineral eye colour. Blend a very light amount across the
As an accent Apply a neutral eye colour or a shade you are comfortable with as a base from lashline to browbone. Then apply the new eye colour just to the crease of
eyelid, starting in the middle of the
the eye, using the Mary Kay速 Eye
eyelid and sweeping across back
Crease Brush. Sweep a light layer,
and forth. Add another wash of
starting from the outer edge of
color to build colour intensity.
the eye crease inward. Then blend the two shades together, using the Mary Kay速 Eye Color Brush.
As an eyeliner Apply neutral eye colour or shades you are comfortable with as usual. Then, using the Mary Kay® Eyeliner/Eyebrow Brush, apply the new mineral eye colour to the
As a dramatic finish Apply a new shade as a smoky eye. Contrary to popular belief, you can use most any shade for a smoky eye, not just black. See an
upper and/or lower lashline and
easy smoky eye application on
blend. You can apply it alone or
the next page.
over eyeliner. You can use the Mary Kay® Eye Colour Brush to soften your eyeliner look.
Selling Tip: It’s OK to play. Keep in mind that whatever you apply can be easily removed. Try Mary Kay® Oil-Free Eye Makeup Remover.
Easy Eye Colour Effects MAKE EYES LOOK BIGGER by using a
MAKE EYES LOOK BRIGHTER by applying a
shimmery eye colour as a base over entire eyelid. Focus darker eye colour to the outer third of the eye, blending it a little past the outermost crease of the eye. Extend eyeliner a little past the outer edge of the lashline.
shimmer white shade, like Crystalline mineral eye colour, to the browbone and eyelid. Wrap the colour around the inner corner of the eye to the inner third of the lower lashline.
Eye Shapes Offer eye shape application tips from Mary Kay Global
Makeup Artist Diana Carreiro.
When in doubt, recommend the standard eye application to your customers.
DEFINITION Eyes that are about one eye width apart. If applying three shades, add a midtone shade as a wash all over eyelid and blend well with a clean Mary Kay速 Eye Color Brush. The goal is to seamlessly blend shades but continue to maintain the definition and accents created from your highlighting and contour shades.
DEFINITION Eyes with an eyelid that is not readily seen.
Apply contour shade along the top of the entire length of the eye crease and blend upward almost to the brow. This will add dimension to the eyes and give the illusion of a deeper eye crease.
If applying three shades, add a midtone shade along browbone, blending well.
DEFINITION Eyes that are more than one eye width apart. To help eyes appear closer together, apply the contour shade from inner corner of the eyes, extend up to eye crease and sweep along eye crease just to outer edge of eye and along lashline. Do not extend past the outer edge of the lashline. Then add contour shade along entire lower lashline. If applying three shades, follow the guidelines for standard eye application. It is important to remember to not apply colour beyond the outer edge of eyelid for best effect.
Lightest shade. Used to brighten eyes. A medium-range shade to help blend eye colour shades. (Usually a neutral shade.) Deepest or darkest shade. Used to create depth to eyes.
DEFINITION Eyes that are set deep with a prominent brow bone.
With the contour shade, trace a line from inner corner of the eye crease to the brow bone. Continue applying along brow bone and finish by applying under outer lower third of the lashline. Blend well.
If applying three shades, apply the contour shade to entire eyelid and add a midtone shade to the browbone, just above the eye crease.
DEFINITION Eyes that are less than one eye width apart. Apply the contour shade, only to the outer corners, in a softly blended triangle shape. This helps the eyes appear further apart. Blend contour shade along outer lower third of lashes. If applying three shades, follow the guidelines for standard eye application. It is important to remember to concentrate darkest shades at the outer edges of the eyes.
DEFINITION Eyes with a vanishing eyelid, commonly appearing in Asian eyes, appear as a flat surface when closed due to a lack of a natural crease.
Single Eyelid Eyes
Similar to the standard application, apply contour shade in a large sideways â€œVâ€? shape, starting from the inner eye corner, just above the eye crease and sweeping back to outer third of upper lashline. Then sweep contour along the outer third of the lower lashline. This will create the illusion of a larger eyelid.
If applying three shades, apply to the a midtone along the brow bone.
Basic Eye Looks Try these easy eye looks for any eye shape. Each look also features versatile tips on how to pare it down or play it up.
“For the basic eye look I like to concentrate on these essentials: universally flattering colors, soft eyeliner to bring out the eyes and beautiful eyelashes.” – Luis Casco, Mary Kay Global Makeup Artist
2 step 3 step 4 step
Apply Amber blaze mineral eye colour with the eye colour brush starting at the lashline and blend to just above the crease Intensifying it as necessary to define the eye shape. Apply Black eyeliner to upper lashline and soften by applying Amber blaze mineral eye colour over eyeliner with the eyeliner/eyebrow brush. Then apply Amber blaze to lower lashline with the eyeliner/eyebrow brush. Use the eye colour brush to blend both lashlines. Finish with mascara.
1 step 2 step
3 step 4 step
Apply Moonstone mineral eye colour to entire eyelid as a base with the eye color brush. Blend Chocolate Kiss mineral eye colour from lashline to just above the crease with the eye crease brush, intensifying colour in the outer corners of the eyes. Also apply Chocolate Kiss to lower lashline with the eyeliner/eyebrow brush. Apply Black eyeliner to upper lashline and soften with eyeliner/eyebrow brush. Finish with mascara.
ASIAN EYE COLOUR APPLICATION
1 step 2 step 3 step
Apply a highlighter shade to brow bone, from the inner corner of the eye and sweeping out. Also apply to lower lashline. Apply a second shade to the entire lid, blending with highlighter shade.
Apply a third shade as an accent to the crease, starting at the outer corner of the eye and finishing two-thirds of the way toward the inner eye. You want to keep the inner eye area lighter and emphasise the crease with a darker shade to help create the illusion of a more pronounced eyelid.
The Updated Smoky Eye Great for evening or anything you want to go dramatic, try this modern take on a classic eye look.
“Blue eye colour for a smoky eye is modern and works well with every eye colour and skin tone.” – Sebastian Correa, Mary Kay Global Makeup Artist”
2 step 3 step 4 step 5 step
Apply Peacock Blue or any deep blue mineral eye colour entire eyelid with the eye colour brush and the lower lashline using the eyeliner/eyebrow Brush. Line lower and upper lashline with Black eyeliner.
Set the eyeliner with Brilliant black mineral eye colour using the eyeliner/eyebrow brush, blending with the Peacock Blue mineral eye color. Highlight the brow bone using Moonstone mineral eye colour.
Finish with Mary Kay® Ultimate Mascara™ in Black.
Play this look up! Add Dark Denim eyeliner to the upper lashline. Play this look down! For a more subdued look, use a chocolate brown eye colour, like Antique Rose, instead of blue. 50
Selling Tip: Let your customers know they don’t have to feel limited to charcoals and grays when creating a smoky eye. Almost any colour can be applied with this technique. Beautiful blues, purples and even browns can look smoldering.
The Bright Eye Make eyes sparkle with an eye look that is perfect for anytime, especially for weddings or daytime special events.
“The best way to create a brighter eye is to use lighter colours with a little bit of sparkle to create reflective highlights. However, you want to avoid any colours that would bring out any pink around the eyes (which causes eyes to look tired and sallow.)” – Luis Casco, Mary Kay Global Makeup Artist
3 step 4 step 5 step 6 step
Apply Moonstone mineral eye colour all over the eyelid with the eye colour brush. Concentrate on the inner corners of the eyes as well as right on the brow bone Apply Silver Satin mineral eye colour from lashline to just above the crease of the eye and along the lower lashline as close to the lash base as possible. The metallic flecks add reflective light to the eyes. Add Black eyeliner on the upper lashline. Use the eye smudger brush to soften and then reapply eyeliner as needed to deepen the look. Apply two coats of Mary Kay® Ultimate Mascara™ in Black.
Apply facial highlighting pen as a finishing touch to the inner corners of the eyes.
Blend Crystalline mineral eye colour with the eye crease brush along the inner corners of the eyes for an even stronger brightening effect.
Play this look up! Add more Silver Satin mineral eye colour to the lashlines and smudge in order to create a satiny smoky effect. Play this look down! Skip the facial highlighting pen and Crystalline mineral eye colour and apply one coat of mascara.
The Natural Eye This anytime look also works perfectly for professional events, like job interviews or presentations.
“Combining a slightly metallic texture with a matte one is my favorite way to achieve a natural eye look without it looking too boring.” – Luis Casco, Mary Kay Global Makeup Artist
3 step 4 step
Apply Honey Spice mineral eye colour with your fingertips all over the eyelid. The warmth of the fingertip helps the eye colour look creamier and not too sparkly. Add depth by applying Espresso mineral eye colour along the upper and lower lashlines with the eyeliner/eyebrow brush, making sure to apply it thicker to the outer corners of the eye. Then blend with the eye smudger brush to create a smoky effect. Repeat until you get the desired intensity. Sweep any colour that’s left on the brush across the eye crease to add a little drama.
Finish with a coat of Lash Love® Mascara in I
Play this look up! To take this look to a nighttime look, apply Black liquid eyeliner to lashlines, applying a slightly thicker line at the outer corners of the eye. Play this look down! Apply Honey Spice mineral eye colour and mascara only.
The Colourful, Fun Eye When you need an eye look recipe that’s as fun to apply as it is to wear, try this combination of vibrant shades.
“The key to this colorful eye look is to blend well.” – Luis Casco, Mary Kay Global Makeup Artist
Apply Crystalline mineral eye colour all over eyelid with eye colour brush.
Apply Moonstone mineral eye colour with a tapping motion with the eye colour brush from lashline to the crease. Even though it is a powder this application makes it easier to “pack” the colour right on the eyelid. You want maximum gold shine here.
Next, apply Peacock Blue mineral eye color in the crease starting heavy at the outer corner and blending in. I like to start with almost a line right at the crease and blending from there, blend and then blend again! Use the eye color brush to blend it all well.
To finish, apply Azure mineral eye color along the lower lashline with the Eyeliner/Eyebrow Brush.
Then add a bit of Peacock Blue mineral eye colour right at the corner and blend into Azure mineral eye colour. This adds depth and brings all the colours together beautifully.
Finish with Black gel eyeliner. Begin with a very thin line at the inner eye corner and widen to a thicker line at the outer corner. You can wing the gel eyeliner slightly at the outer corner for even more drama.
Add Mary Kay® Ultimate Mascara™ in Black.
TIP: To make sure everything is blended really well, lightly dust a clean powder brush over the eyelids a couple of times.
Play this look up! For a twist, add, Midnight Star mineral eye colour along the upper lashline before applying Black liquid eyeliner for a colorful effect. Play this look down! Apply only Crystalline, Moonstone and Azure with the above steps. Skip gel eyeliner.
Lips have all the fun! From natural and nude to bright and colourful, lip colour is one of the easiest ways to play with makeup.
“I’ve seen people get more daring just by trying new makeup. It builds confidence. If you make somebody feel gorgeous … maybe they’re going to put on a slightly higher heel … one thing leads to another. And it all starts with a lipstick.” – Charlie Green, Mary Kay Global Makeup Artist
Prep Steps and Lip Liner Before you dive into lip colour, don’t forget to protect and pamper lips for amazing results.
CONDITIONING LIPS Buffing lips and applying lip balm helps to exfoliate and hydrate lips so they look their best – even without lip colour. Satin Lips® Lip Mask and Satin Lips® Lip Balm contain a special complex of ingredients to help condition rough, dry lips.
LINING LIPS Use Mary Kay® Lip Liner to line lips and to create a base for lipstick and lip gloss to help lip colour last longer.
CLEAR LIP LINER: If you can’t decide which shade of lip liner to wear, you can’t go wrong with clear. This versatile lip liner can be used with any colour on any skin tone, and it delivers the same great benefits of a coloured lip liner.
“My best lip secret? Smile.” – Charlie Green, Mary Kay Global Makeup Artist
TO APPLY LIP LINER: Draw a line around your natural lip line. You can fill in the lip line completely to create a matte base and help lip colour last longer. Then apply lip colour. You also can wear lip liner alone as your lip colour. TO MAKE THIN LIPS FULLER, start by covering lips with concealer or foundation to conceal existing lip line. Then line lips slightly outside the natural top and bottom lip lines. Fill in lips completely with lip liner to create a matte base. Then apply lip colour if desired. When applying lip gloss, only apply to middle of lips to create a fuller appearance. TO MAKE FULL LIPS THINNER, start by covering lips with concealer or foundation to conceal existing lip line. Line lips slightly inside the natural top and bottom lip lines. Fill in lips completely with lip liner to create a matte base. Then apply lip colour if desired. TIP: Line lips slightly outside and inside the natural lip lines with Clear lip liner. Fill in lips completely with lip liner to create a matte base. Then apply lip colour.
To match the natural colour of your lips
You can choose your lip liner two ways:
To enhance your lipstick or gloss colour
Colour Lip color is more about personality than perfection. Because it’s so easy to apply, your customers can change colors and formulas to match their mood or occasion.
Fabulous Formulas MARY KAY® TRUE DIMENSIONS™ LIPSTICK • Hydrates lips • Provides rich color • Premium age-fighting formula • Great for special occasions or to feel indulgent
MARY KAY® CREME LIPSTICK • Lightweight, creamy texture • Perfect for every day • Long-lasting, stay-true colour • Includes ingredients that help defend against wrinkle-causing free radicals
MARY KAY® NOURISHINE PLUS® LIP GLOSS • Easy to wear • Sheer colour coverage with shine • Pair perfectly with other lip products to build color • Includes antioxidants and botanicals • Delivers instant moisture
What’s Her Story Today? When it comes to lip colour, it’s all about what story a woman wants to tell that day. In other words, lip colour helps her share how she feel. It can even help transform her mood. Want to feel more confident? Try red. Feeling tired? Perk up with a pretty pink. HER STORY
SHADES TO TRY
I’m feeling comfortable in my own skin today. I want to accentuate my natural beauty today.
Nudes and Browns
I’m feeling beautifully bold and ready to take on the world. I love feeling a little flirty, but in control.
I’m confident and looking forward to turning heads. Nothing says ultimate glamour like iconic red lips.
I want to feel perfectly feminine in a pretty shade that matches my upbeat mood.
Application is easy! Check out the next page for lip looks to try.
The Basic Lip Look Try this easy lip look for any occasion.
“Colour combinations are endless, but every woman should have a lipstick look that looks natural and that doesn’t detract from other features. Usually a pinkish brown tone works great.” – Luis Casco, Mary Kay Global Makeup Artist
After prepping lips, allow a few minutes before applying lip colour.
Many people have uneven skin tone on their lips. Apply a tiny amount of concealer to neutralise imperfections and give you true colour payoff.
Apply clear lip liner. See Page 57 for application options.
Apply lipstick in a shade close to your natural lip tone or one or two shades darker. Start in the middle of the upper lip, sweeping to the corners. Then repeat application on the bottom lip. Blot lips with a tissue.
For a bit of shine or to create colour combinations, apply lip gloss, following the same steps suggested for lipstick application.
Selling Tip: Remember: lip products, like lip gloss and lip balm are easy to sell, just like mascara.
The Stained Lip Look New to lip colour or just looking for a natural-looking lip look? This simple lip look is what you need.
“To ease into colour I would recommend using stains or a brighter gloss. Remember to wear it with a neutral and not too dark eye look.” – Luis Casco, Mary Kay Global Makeup Artist
1 step 2
Apply clear lip liner to entire lip.
Mix a bit of lipstick (dark reds and berries work best) with a tiny bit of lip balm like Satin Lips® Lip Balm. You can use the back of your hand if you don’t have a makeup palette.
4 step 5 step 6 step
Pat it onto your lips with your fingers.
Blot with a tissue.
Repeat once or twice. The more you layer, the longer your stained lip will last.
Don’t forget that lip liner also can be worn alone as lip colour. See great lip liner application tips on Page 57!
The Red Lip Look Classic and iconic. This easy application helps you get the perfect red lip.
“The red lip is a classic look that never goes away, but you have to know how to make it modern. I suggest making the rest of your face less bold so it doesn’t compete with your lips. Also opt for a luminous foundation and use just a little powder.” – Keiko Takagi, Mary Kay Global Makeup Artist
Apply clear lip liner to natural lip line. You can fill in the entire lip to help lip colour last longer. Clear lip liner is perfect for bold lip colours because it works with any lip colour and helps to keep it from bleeding. Dark lip liners can end up making lip lines looking overdrawn or obvious. Apply red lipstick with a brush, starting in the middle of the lower lip and slowly working out toward the outer edges. You can use the Mary Kay® Concealer/Cream Eye Brush, but remember: never use this brush with eye product without washing first.
Mary Kay Global Makeup Artist Keiko Takagi shows you how to get the perfect red lip look.
Gently blot with a tissue and repeat application of lipstick.
Finish with a clear lip gloss, like NouriShine Plus® Lip Gloss in Au naturel, just to the middle of lips. Applying gloss over entire lip can cause the colour to bleed outside the corners of the lip.
Correct any stray or crooked edges with a cotton swab.
Pick the Perfect Red Lipstick Though any woman should be able to wear any lip colour, when going for iconic red perfection, Mary Kay Global Makeup Artist Keiko Takagi recommends these shades.
FAIR SKIN cherry reds, orange reds. MEDIUM OR OLIVE SKIN TONES classic tomato reds, blue-based reds, true reds DARKER SKIN TONES bold berries, brick reds, deep reds
Here are some helpful hints when talking to your customers about their makeup needs.
LESS IS MORE.
It’s always better to talk about positives when it
With colour cosmetics, a good rule to follow is to start
comes to colour. Focus on the shades your custom-
off with small amounts and then build up. It’s always
ers love or wear confidently, rather than those they
easier to add than remove colour. This is especially good
think they can’t. When your customer says, “I can’t
advice when customers are using a new colour, or for-
wear pink,” remind her that if she really loves pink, you
mula and they aren’t quite sure how it will look.
can help her find the perfect shade. A little encouragement goes a long way! Plus, remember to recommend the Mary Kay® Virtual Makeover so she can try new colours easily.
LISTEN. Understand what your customer really wants. Sometimes she isn’t asking for a whole face of colour. Help her to feel confident and enjoy the journey with colour,
PLAY, EXPERIMENT AND HAVE FUN.
rather than feel overwhelmed with too many options.
Remind your customers (and yourself) that makeup is
Don’t forget to keep your makeup displays organised and
supposed to be fun! Mistakes can be washed off, so
looking their best.
your customers won’t be afraid to try something new.
EYES OR LIPS? Which to play up most? Tradition says to pick one and play them up. Modern thinking says you can have a bold eye and a bold lip, especially for evening. It’s all about your customer’s comfort level and preference.
Don’t forget about seasonal considerations. • Trend colours change with the seasons and are a great way to help customers try new shades and application techniques. • Encourage your customers to reevaluate their foundation shades from summer to winter.
Updates are easy. • Recommend changing her usual pink cheek colour to a bronze. • Recommend dark denim or violet eyeliner instead of traditional black or brown. • If she uses gloss every day, suggest she try a lipstick instead. • A fan of mineral eye colours? Refresh her look with cream eye colour. Better yet, blend them together! • She loves red lips? Go for fuchsia or a really red shade for a modern update. • For an instant makeover, give a brow-grooming tutorial and finish with a brow pencil.
MAKEOVERS MADE EASY
Younger With Makeup
A woman’s age is her secret. Keeping it a secret is easy when she follows these simple guidelines for wearing colour flawlessly – no matter her age. SKIN CARE MATTERS. A consistent, advanced age-fighting skin care regimen is key for keeping skin looking its best.
Choose Colours With Confidence. EYES: Neutral eye colours are always flattering. In general, women with fine lines should be selective when wearing shimmer shades. For example, wear it only as a highlight on the eye.
LIPS: Medium-bright or complexion-compatible shades help make lips look younger. Pinks, peaches or watermelon shades look great with silver hair. Avoid stark, bright shades or very pale neutral shades – both can leave your complexion looking faded. Avoid lots of shimmer in lip colour.
CHEEKS: To achieve a natural, youthful glow, try soft, warm shades. Avoid shimmer that can accentuate fine lines.
Application Tips. FOUNDATION/CONCEALER:
Too much product of any sort can settle into fine lines and wrinkles. Always apply lightly and build to the coverage you like. When in doubt, use less.
EYES: • Curling lashes helps to open the eyes. Apply two light coats of mascara rather than one heavy coat. • Apply soft, neutral eyeliners close to upper lashline only, avoiding the lower lashline. Smudge with a brush, sponge-tip applicator or cotton swab. • For lower lashline, use mineral eye colour instead of eyeliner. Harsh lines along the lower lashline can draw attention to fine lines.
LIPS: • Apply lip liner, such as Mary Kay® Lip Liner in Clear, along natural lip line. Lip liner help prevent lip colour from bleeding or feathering.
CHEEKS: • A tip to keep cheek colour natural is to dip cheek brush in mineral cheek colour, then lightly dip in loose powder before applying.
MAKEOVERS MADE EASY
Find a New Everyday Look Your customer’s look comes together once she considers what she’s comfortable wearing, what her lifestyle requires and what she wants her finished look to be. And this can change from day to day. This quick quiz can help her find a great look to wear today or everyday and fill her Mary Kay® Compact.
How much time do you have to get ready?
Five minutes. I have so much to do every morning just to get out the door.
Ten minutes. Enough time to focus on just my best facial feature, like eyes.
Fifteen minutes or more. Enough time to apply a complete look.
How much colour makeup do you like to wear?
I like to wear light, natural-looking makeup.
I like to wear enough colour to play up my favourite features.
I like to wear a complete look that lasts all day.
How do you want to look when you’re finished?
Fresh. Natural. Like I’m not wearing much or any makeup.
Put together. Professional. Ready for the office.
Confident. Alluring. Like I’m not afraid of colour.
Mostly A’s: BEAUTIFUL SIMPLICITY For a simple, natural look, your customer can fill her compact with neutral shades. She cam mix and match her eye shades as she most likely will prefer to wear one or two shades at a time.
EYES: Neutral shades like Espresso or Moonstone mineral eye colours
CHEEKS: Shy Blush mineral cheek colour
LIPS: Pink Luster NouriShine Plus® Lip Gloss
Mostly B’s: FEATURE FOCUSED To play up a feature like eyes or lips, start with a balanced amount of eye, lip and cheek colour, then add a pop of lip color or try a smoky eye application with a neutral lip.
EYES: Antique Rose, Lime, Chocolate Kiss mineral eye colours
CHEEKS: Cherry Blossommineral cheek colour
LIPS: Pink Cherie True Dimensions™ Lipstick
Mostly C’s: MAXIMUM IMPACT Combine bold shades with dramatic application for eye-catching results.
EYES: Hazelnut, Espresso, Moonstone mineral eye colors
CHEEKS: Cherry Blossom mineral cheek colour
LIPS: Really Red creme lipstick or Au Naturel Nourishine Plus® Lip Gloss
REMEMBER: her everyday look can fall into any one of these categories and then change depending on occasions. For example, she may prefer a natural look for day, but a dramatic look for an evening out.
MAKEOVERS MADE EASY 70
Order of Application As a general rule, build a finished look with these steps:
1 3 4
Balance out skin with foundations, concealers and powders.
Apply colour products to eyes: eye colour, eyeliner, mascara TIP: For a natural eye look, apply eyeliner before eye colour.
Apply lip colour: lip liner, lipstick or lip gloss or any combination of the three
Finish with cheek colour.
Selling Tip: She may want to concentrate on evening out skin tone and playing up just one favourite feature. For example, she can apply a flawless face, play up her eyes with bold colour, then just swipe lip gloss and go. Or if lips are her main focus, apply a flawless face and a bolder lip look, then just finish with a coat of mascara.
Looks Everyone for
Find looks for any occasion with expert step-by-step instructions and tips to look your best.
The Nude Look Look effortlessly beautiful without looking made up with this easy look from Mary Kay Global Makeup Artist Diana Carreiro.
After applying foundation, apply Rose Water mineral eye colour or any shimmery neutral mineral eye colour from lashlines to brows with the Mary Kay® Eye Crease Brush. Apply Amber Blaze mineral eye colour, or a muted brown shade, to the outer corners of the eyes and sweep into the eye creases with the Mary Kay® Eye Smudger Brush. Then blend with the Mary Kay® Eye Crease Brush. Use the Mary Kay® Eyeliner/Eyebrow Brush to apply Espresso mineral eye colour along upper lashlines and outer third of the lower lashlines, applying as close to the lashes as possible for an illusion of fuller lashes. Next contour the face with bronzing powder, completing a “3” shape along the outer edges of the face. See Page 18 for more application techniques. Finish cheeks with a dusting of Shy Blush mineral cheek colour. Line lips with Clear lip liner and fill in lips with Natural Beauté True Dimensions™ Lipstick. Finish lips with a coat of Fancy Nancy NouriShine Plus® Lip Gloss. Finish with Mary Kay® Lash Love Lengthening™ Mascara.
PLAY THIS LOOK UP! Add Deep Brown or Black eyeliner to the upper lashline.
PARE THIS LOOK DOWN! Skip the lip colour and just apply lip gloss for a supershiny, polished finish.
The Easy Glamour Look Be prepared for a girlsâ€™ night out or any fun occasion with this easy-to-wear smoky eye look created by Mary Kay Global Makeup Artist Diana Carreiro.
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After applying foundation, bronzing powder, highlighting powder and cheek colour, highlight your eyes with Honey Spice mineral eye colour applied to the inner corners of the eyes and the brow bones. Next, tap Sweet plum mineral eye colour into the eye creases with the Mary Kay® Eye Smudger Brush and blend along lower lashlines. Then blend colours with a clean Mary Kay® Eye Crease Brush. Apply Deep Brown eyeliner along upper and lower lashlines, tapering off the line toward the inner eye. Your eyeliner should appear thicker on the outer corners of the eye to help define eyes. Repeat eye colour steps, if needed, to build to the dramatic colour you want. Finish eyes with Ultimate Mascara™ in Black. You can start with Mary Kay® Lash Primer to help your lash look last. Balance your smoky eye look with Soft Blush lip liner, Pink Shimmer creme lipstick and Au Naturel lip gloss. Make your whole look last with Mary Kay® Makeup Finishing Spray. Spray in a “X” pattern across the face and then down the middle of the face.
PLAY THIS LOOK UP!
PARE THIS LOOK DOWN!
Try gel or liquid eyeliner for even more eye definition.
Instead of two eye colours and a eyeliner, apply a sheer wash of Sweet Plum mineral eye colour applied to eyelid with an Mary Kay® Eye Crease Brush.
“When you want to keep the focus on your eyes, wear soft lip colours to enhance your lips but keep the look balanced. Lining lips also adds definition which complements a smokey eye look.” – Diana Carreiro, Mary Kay Global Makeup Artist
LOOKS BEFORE 78
The Everyday Look Mary Kay Global Makeup Artist Gregg Brockington shares an easy, everyday look that works for any woman, anytime.
After applying foundation and finishers, apply Mary Kay® Mineral Eye Color in Antique Rose to entire eyelid blending from lashline to eye crease.
Apply Deep Brown eyeliner to upper and lower lashline. Soften with a sponge-tip applicator or a brush. Sweep any leftover eye colour on eye brush or applicator along lower lashline. Finish eyes with a coat of Ultimate Mascara™ in Black on top lashes only.
Lightly dust bronzing powder along cheekbones and along temples of forehead for a contoured look. Then apply Shy Blush mineral cheek colour to apples of cheeks.
Apply Mocha Freeze creme lipstick.
For an extra pop of highlights, dust Crystalline mineral eye colour to brow bone, across the centre of the eyelid, along the top of the cheekbone and in the center above the upper lip.
MORE WAYS TO WEAR THIS LOOK Go Basic
• Skip eyeliner and apply just one eye colour shade all over eyes.
• Swap out your regular eyeliner for liquid eyeliner.
• For intense colour in half the time, skip lipstick and apply lip gloss and go.
• Apply mascara to bottom lashes for added eye emphasis.
LOOKS BEFORE 80
The Five-Minute Face Look Less time doesnâ€™t have to mean less fabulous. Five minutes is all you need to look and feel put together. Try this look created by Mary Kay Global Makeup Artist Shawnelle Prestidge.
Apply Neutral lip liner along natural lip line. Apply Tangerine Pop Mary Kay® True Dimensions™ Lipstick.
Apply Mary Kay® Highlighting Pen to shadowy areas. Dab concealer to blemishes. If you are short on time, skip to foundation. Apply Mary Kay® Creme-to-Powder Foundation just to areas that need extra coverage.
Dust Shy Blush mineral cheek colour to apples of cheeks.
Finish eyes with a coat of Mary Kay® Lash Love® Mascara in I black.
Apply Chocolate Kiss mineral eye colour to entire eyelid, from lashline to brow bone.
MORE WAYS TO WEAR TO LOOK If you have 10 minutes:
If you have 15 minutes:
• Add eyeliner and apply more eye colour or a second shade of eye colour to eye crease.
• Swap out your regular eyeliner for liquid eyeliner *. * Available from Nov 1, 2014
• Use a voluminous mascara formula and apply two more coats for added eye emphasis. • Add lip gloss. Pink Luster or Mango Tango.
LOOKS BEFORE 82
The Luminous Look Illuminate all your best features with a simply glowing look created by Mary Kay Global Makeup Artist Keiko Takagi.
• Apply Moonstone mineral eye colour from lashline to crease. • Apply Granite mineral eye colour in eye crease. • Apply Crystalline mineral eye colour to inside corner and brow bone. Blend all colours well.
• Apply Espresso mineral eye colour as eyeliner to both lashlines. • Apply Ultimate Mascara™ in Black.
• Apply Crystalline mineral eye colour on cheek bone, bridge of nose and the cupid’s bow of the lip. • Apply highlighting powder along cheekbones. • Apply bronzing powder on the temples and hollows of the cheek.
• Apply Whipped Berries creme lipstick. • Finish with Au Naturel lip gloss in centre of the lips.
MORE WAYS TO WEAR THIS LOOK Go Basic
• If you are going to wear only one eye colour, try Moonstone from lash line to crease.
• Swap out your regular eyeliner for liquid eyeliner. • Apply another coat of mascara for added eye emphasis.
• For cheeks, apply only mineral highlighting powder along cheekbones.
Remember when applying illuminatiors like mineral highlighting powder to apply in light layers instead of one heavy application. Try tapping your brush onto the face instead of sweeping it across face.
LOOKS BEFORE 84
The Bridal Look for Daytime This look, created by Mary Kay Global Makeup Artist Keiko Takagi, accentuates a beautiful bride bathed in daytime sunshine.
• Apply Honey Spice mineral eye colour to entire eyelid. • Apply Espresso mineral eye colour along the lashline, and then blend from lashline to crease. • Use Crystalline mineral eye colour as highlighter on the brow bone and inner corner of the eye.
• Apply Black eyeliner, and smudge with a sponge tip applicator or the Eye Smudger Brush. • Apply two coats of Mary Kay® Lash Love™ Mascara.
• Apply Shy Blush mineral cheek colour to apples of cheeks. • For extra highlight, add Crystalline mineral eye colour to the top of the cheekbone.
• Apply Soft Blush lip liner and Whipped berries creme lipstick. • Finish with Fancy Nancy lip gloss to the centre of lips.
FOR THE BEST PHOTO RESULTS • Start with Mary Kay® Foundation Primer SPF15. • Stick to oil-free, matte foundation like TimeWise® Matte-Wear™ Foundation • Dust on translucent loose powder to help set makeup, and apply finishing spray to extend wear.
BRIDAL BEAUTY EMERGENCY KIT Don’t forget these essentials on her wedding day!
3. Mary Kay® Facial Highligting Pen.
1. Mary Kay® Compact with her bridal look inside.
4. Mary Kay® Sheer Mineral Pressed Powder.
2. Mary Kay® Concealer
5. Mary Kay® Oil-Free Eye Makeup Remover.
Daytime brides should look glowing, not shiny. Apply highlights just to cheekbones and avoid the T-zone which can make face appear shiny in pictures.
LOOKS BEFORE 86
The Bridal Look for Evening The elegance and enchantment of an evening wedding is celebrated in this beautifully sophisticated bridal look created by Mary Kay Global Makeup Artist Keiko Takagi.
• Apply Moonstone mineral eye colour to entire eyelid. • Apply Sweet Plum mineral eye colour along the lashline, extending to the outer corner and blend into crease. • Apply Crystalline mineral eye colour as a highlighter on the brow bone and inner corners of the eye.
• Apply Black liquid or Gel eyeliner. • Apply two coats of Mary Kay® Lash Love™ I Black
• Apply Sparkling Cider blush to apples of cheeks. • Apply highlighting powder as a highlighter along cheekbones.
• Apply Clear lip liner to natural lip line. Then apply Sassy Fuchsia True Dimensions Lipstick. • Finish with Pink Sateen lip gloss.
HELPFUL EVENING BRIDE TIPS: • For candlelit ceremonies, extra glamorous eyes need help to stand out in dim lighting so go for several coats of black mascara. You may even try false lashes. • To go from ceremony to reception, reapply lip colour but in a deeper shade. • Pressed powder is a must-have for the entire day. Press lightly to T-zone area before pictures.
LOOKS BEFORE 88
The Special Occasion Look Be beautifully prepared for the excitement and celebration of a special event with a fully glamorous look created by Mary Kay Global Makeup Artist Gregg Brockington.
• Apply Midnight Star mineral eye colour from lashline to brow bone and along lower lashline. • To create a dramatic elongated eye effect, blend Brilliant Black and Azure mineral eye colour along outer edge of eyes in a V-shape.
• Apply Black eyeliner along lower lashline and smudge with eye brush or cotton swab. • Apply Ultimate Mascara™ in Black to upper and lower lashes.
• Contour cheeks with bronzing powder blended along hollow of cheekbone and lightly dust around temples. • Swirl Sparkling Cider mineral cheek color to apples of cheeks to add warmth.
• Line the natural line of the lips with Plum lip liner and blend edges with a lip brush or finger • Apply Citrus Flirt True Dimensions Lipstick. • Finish with Au Naturel lip gloss.
MORE WAYS TO WEAR THIS LOOK Go Basic
• Apply just Midnight Star and skip eyeliners.
• Add Black eyeliner to lower lashline. • Add Pink Sateen lip gloss.
When applying dramatic eye makeup, add extra loose powder under eyes. Then once finished, simply brush loose powder, along with any eye shadow that has fallen from eye area, off the face.
Don’t forget you have many other tools to help your customers experience Mary Kay® Colour.
DIGITAL TOOLS Mary Kay® Beauty Direct
Mary Kay® Virtual Makeover
Customers can find a personalised shopping experience that’s easy and fun on your Personal Web Site. They can register on My Mary Kay® [or name of program] to get exclusive updates, product recommendations and more! Plus, they can explore all that marykay.com has to offer.
Let your customers discover new looks (even hairstyles!) online. It’s the perfect way to have customers sample new colours and have fun!
The Look eCatalog
Mary Kay® Trend Report
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Send this digital catalog to your customers to shop online and fall in love with all things colour.
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ISSUE DAY bea uty
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Fall in love, find new inspiration and uncover new reasons to smile. The moment to Discover What You Love™ starts now!
Learn about the latest fashion and beauty trends every season with expert advice and techniques from global makeup artists, as well as the must-have products to try.
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Mary Kay® YouTube Channel
Connect with customers and keep the colour conversation going. You can send eCatalogs, new Mary Kay® videos, and update customers on new promotions, products and news instantly.
Get excited with new videos about new products and promotions. Then share them with your customers!
Exclusive for Mary Kay Independent Beauty Consultants
This quarterly catalog features everything your customers need to know about the latest products and promotions. Plus, it features expert tips, helpful product information and an easy-to-read Shopping Guide that showcases all Mary Kay® products.
Applause® Magazine This exclusive sales force magazine keeps you in the know with all the latest product information, including selling tips and insider information from science, colour and fragrance experts.
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Hot offers To beat the winter chill Let VotING begin Dream Beautiful™ Contest
RECRUItS and Rewards The ideal partnership TM
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Mary Kay Community Page Support This special website is designed specifically for you, the Mary Kay Independent Beauty Consultant, to learn and to grow in your Mary Kay business. Find out about new colour products and get the support you need to see sales success.
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Published on May 15, 2015