From left: Phil McIntyre, Joe Jonas and Kevin Jonas II
Joe Jonas Musician
Kevin Jonas II
Co-CEO, the Blu Market
Phil McIntyre Founder, CEO, Philymack
Photograph by ioulex
Since pop trio the Jonas Brothers disbanded in 2013, the siblings have been pursuing other projects: Joe leads a group called DNCE, Nick has a solo singing career and is also acting, and Kevin is a tech entrepreneur and co-CEO of influencer marketing company, the Blu Market. Joe and Kevin join their long-time manager Phil McIntyre to discuss their new careers.
DON’T FEAR THE UNKNOWN “With each artist, you’re essentially the CEO of their little enterprise,” says McIntyre. “At [Philymack] we had success so quick with the Jonas Brothers and Demi [Lovato], and then we went through a rough patch where we failed to evolve and
find new business opportunities. My job is to continue to diversify and to find new areas of revenue and inspiration. We made a commitment in this next phase to not make fear-based decisions, but to go where we felt truly inspired.”
HUMILITY HELPS “After the Jonas Brothers, I was like, What is next?” says Kevin. “I always had a passion for [tech]. They even called me KT&T for a while. I am not an expert, but I’m a fast learner: Surround yourself with people who will make you better, and learn to listen. It was humbling to see my brothers blowing up in music while I wasn’t in the public eye, but it was also gratifying, because I’m doing what I love, and the self-esteem
you get from that is so much better. When you can take away the ego, you learn a lot about yourself and the world around you.”
WELCOME CHANGE “I took a few years off to figure it out,” says Joe. “I [opened a] restaurant, deejayed, tried a little acting. During [one] meeting, Phil was pretty real with me—a mini intervention. He said, ‘You should be doing what you do best, and that’s music.’ Things are happening so fast now, especially with all the different social [media] outlets. It used to be you’d release one song and that’s your whole year or two years, and now you can release a song a month if you want, or every week. As an artist, I’m like, Great!”
MARCH APRIL 2017 FASTCOMPANY.CO.Z A 65