List of Illustrations Figure 1 - Daisy May Stitch, 2nd July 2015, Primark: All You Need from The Spring/Summer 2015 Collection. Retrieved from: http://www.huffingtonpost.co.uk/2015/01/19/primark-all-you-need-from-the-springsummer-2015-collection_n_7317510.html Figure 2 – Retail Design Blog, 29th October 2012, Primark Store at Oxford Street. Retrieved from: http:// retaildesignblog.net/2012/10/29/primark-store-at-oxford-street-by-dalziel-and-pow-london/ Figure 3 – Logopedia, 2010, Zara Logo. Retrieved from: http://logos.wikia.com/wiki/File:Zara-LOGO-blackwhite.jpg Figure 4 – H&M logo, 6th Janraury 2007. Retrieved from: https://commons.wikimedia.org/wiki/ File:H%26M-Logo.svg Figure 5 – Zoella Youtube, Huge Primark Haul. Retrieved from: https://i.ytimg.com/vi/mCpx2M3GRH8/ maxresdefault.jpg Figure 6 – Dianne Bourne, 16th May 2013, Doors Open on World’s Biggest Primark Store in Manchester City centre. Retrieved From: http://www.manchestereveningnews.co.uk/business/property/doors-openworlds-biggest-primark-3848962 Figure 7 – Screenshot of creating a Primark profile. Retrieved from: https://www.primark.com/en/account?ReturnUrl=%252fen%252fhomepage#sign-in Figure 8 – Screenshot of the Primark profile page. Retrieved From: https://www.primark.com/en/account?ReturnUrl=%252fen%252fhomepage#sign-in Figure 9 – Screenshot of Primark denim jacket, 2017. Retrieved from: https://www.primark.com/en/product/black-oversized-denim-jacket,R35397152270753 Figure 10 - Screenshot of Topshop denim jacket, 2017. Retrieved from: http://www.topshop.com/en/tsuk/ product/clothing-427/denim-4889473/moto-seam-oversized-jacket-6225764?bi=0&ps=20 Figure 11 – Graph created by the author. Results for the graph retrieved from: https://www.statista.com/ statistics/383785/primark-revenue-europe/ Front cover logo – Primark Logo, 2016, Logo’s – Downloaded. Retrieved from: http://logos-download. com/1009-primark-logo-download.html Front cover image – Primark Workwear Image, Jodie Jones, 2017, Spring Shirting From £7. Retrieved from: https://www.primark.com/en/features/women/2017/february/shirts-and-shirt-dresses
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