Matt said, “It works out good for us. I’m basically done selling everything now. We can clear everything out of my place and get it cleaned back up for sale season again. Cattle are going to come into our place at Garretson in July, and we’ll be done with the bulk of selling by the first of December, except for a random bull sale like we held this February.” MPJ Cattle also sells semen and embryos. HELPING CUSTOMERS REACH THEIR GOALS The target customer for their calf crop At the Sioux County Fair in 2021, a new traveling trophy was presented to the senior showmanship champion in honor is junior exhibitors. of the late Mark Johnson. Champion Reagan Jansen is pictured with the Johnson family: Melissa, Brad, Pam, Sawyer, “When we were kids, Harper and Matt. you went to some random pasture sale somewhere. When you took that calf home, that was your calf. Those breeders never saw it again,” Matt said. “Now the day we sell the calves is just the beginning of our job. The families do the day-to-day stuff, but we’re basically with them at every show; helping them make breeding decisions; helping them sell the calves they get out of those cows; and everything else in between.” Brad said, “What’s most important is helping customers reach their goals. Some people want to win the county fair and some people want to win the state fair. Nothing is too big or too small. We help them reach their goals before we reach our goals.” Coaching their junior exhibitor customers and helping them fit and clip at county, regional, state and national shows is a core piece of their “service after the sale” approach. Melissa said the MPJ Cattle team strives to re-enforce lessons of responsibility and hard work; and help teach kids how to win and how to lose. “It doesn’t always work out the way you want it, but the experience, the atmosphere and the project have value no matter what. Caring for an animal is just something special.” She said, “Some of these kids we’re with from fourth grade when they start 4-H up until they’re done showing when they’re 21. We’ve been through a lot of things with these kids and their families. What means the most to us is the return relationships we enjoy.”
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