Farmers Weekly NZ September 23 2019

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3 Water plans can change

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Vol 18 No 37, September 23, 2019

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They like you Luke Chivers luke.chivers@globalhq.co.nz

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UBLIC perceptions of farming are more positive than farmers think, a survey shows. “The strong theme we have heard from farmers in the past is that they do not feel wellliked by their urban counterparts. However, when you poll the general population, this is simply not true,” UMR research executive director Marc Elliot says. UMR surveyed more than 1000 people last month and found the response at odds with the view held by many in primary industries. New Zealanders are almost five times as likely to hold a positive view of sheep and beef farming than a negative one, the research showed. They are more than twice as likely to hold a positive view of dairy farming than a negative one. Horticulture starred with 68% declaring a positive view and only 4% negative. Forestry also rated well with 56% positive and only 9% negative. Just under half rate fisheries positively, 47% compared to 16% negative so those with a positive view outweighed the negative by almost three to one, Elliot said. But he warned urbanites expect more from farmers and they know which side their bread is buttered on.

“One in five New Zealanders declaring a negative view of dairying is not insignificant and it shows that our primary sector has some work to do to improve its environmental performance. “However, anyone who takes the time to look around our primary industries will see a lot of activity towards becoming more sustainable.”

They are more than twice as likely to hold a positive view of dairy farming than a negative one. For example, land and environmental plans, retiring erosion-prone land into native reserves, fencing off and planting around rivers and streams, Elliot said. “From working in this space over many years we have observed that New Zealanders on this topic are concerned, particularly about impacts on water quality. “However, almost in the same breath, they acknowledge both the many jobs and the fantastic quality of food coming out of our primary industries that they directly benefit from.” Agriculture Minister Damien O’Connor said “Auckland, our

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We asked some townies for their views Generally, what’s your view of the primary sector?

Colart Miles, 45 Technology consultant, Auckland

Robert Read, 30 Stay-at-home father, Christchurch

“I have a neutral-to-negative view. What’s got us this far in our primary industries has generated a lot of value for our economy but it’s causing more problems than I think it solved. Issues like climate change and our shift toward becoming more natural and sustainable are growing in prominence and awareness and I certainly worry about these. The primary industries need to clean up their act.”

“I think it could be doing more to protect the environment but a lot of our economy has been built on the rural sector and I think if we lost that or put too much pressure on that and people weren’t willing to invest in it the entire country’s economy would start to fail. I see forestry and fisheries as the least damaging. I think that’s just because we hear more about the damage done by the other sectors.”

Bethany Garland, 24 – Learning experience designer, Wellington

Edward McKnight, 26 Economist, Auckland

“I feel neutral about it. I have a couple of friends who have been doing a lot of research into the environmental effects of the dairy industry. Originally, I was quite positive about it but their research has skewed my view. To be honest I don’t feel like I know enough about it. I’d like to know more.”

“I have a very positive view of the sector. I grew up in Taranaki and many of my friends were living on farms. I view dairy particularly favourably though recognising the environmental impact it has. But, generally, I’m very pro it because of the number of jobs it provides. Plus, New Zealand is world-leading in its ability to produce dairy, which is fantastic.”

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