New features increase technical content at Cereals 2018 Farmers will be able to see even more of the latest scientific developments and arable innovations at this year’s Cereals event, thanks to a series of new features, say organisers. “Cereals 2018 is all about change,” says event director Jon Day. “From content to layout, alterations have been made to ensure the event fully meets the needs of our most important people: arable farmers, agronomists and the associated industries.” The improved Cereals experience will begin the moment visitors set foot on the Cambridgeshire site, thanks to the new Innovation Zones at both entrances. “We want a visit to Cereals to be inspiring from start to finish – not just while looking around exhibitor stands,” adds Mr Day. “Therefore, some of the latest arable innovations will be previewed at the main entrances – giving farmers a flavour of what they can expect to see and hear during the day.” Another opportunity to catch up on the latest technical advances will be through the new Innovation

The Sprays & Sprayers arena is always a good place to see some of the latest technology on display.

Insights feature for those attending the show on Wednesday 13th June. Located in the Agronomy Zone feature area, visitors can see quick fire presentations from up to 25 Agri-Tech East member organisations including established companies, small organisations, researchers, and start-ups pitching their novel agri-tech ideas.

Thought-provoking Traditionally, the event has been home to the Arable Conference which has hosted many thought-provoking debates and discussions. However, this year it will be taking a new form – splitting into two seminar areas: Cereals Controversial and Cereals Conversations. Cereals Controversial – fronted by a panel of politicians and leading industry officials – will be a hub for discussion of the hottest topics in the industry. Visitors can expect to hear debates on issues such as business resilience, the future of the supply chain with no subsidies, increasing farm business productivity, and benchmarking to measure success. Over in the Cereals Conversations marquee, talks will take a more technical approach, arming visitors with the latest in-depth scientific knowledge and research. Hot topics

Farmers can expect a new look to Cereals this year, according to organisers of the event.

to be covered include sustainable soil health and nutrition, artificial intelligence, guarding glyphosate, and emerging weed control strategies. Knowledge transfer opportunities continue with new guided tours, led by industry professionals. who will take groups of visitors on a tour of exhibitors and event features relating to a specific theme – covering everything from Recommended List varieties to soil management and innovation in action. Additional BASIS and NRoSO

Cereals event

CPD will be available from a range of exhibitors across the site.

Favourites Some of the original favourite features remain including the Soil Pit and the Drone Zone to the Syngenta Sprays & Sprayers Arena and the working machinery demonstrations. A new addition to the demonstrations area is the cover crop drilling demos, where exhibitors will demonstrate direct drilling on an area sown with a mix of cover crops. ■

FACTS

Where: When:

Chrishall Grange, Duxford, Cambridgeshire SG8 7NT Wednesday 13th June, 8am–6pm   Thursday 14th June, 8am–5pm Parking Car parks open at 6.00am with free tea and coffee available until 7.30am Entrance: The gates to Cereals open at 7.30am. Exhibition stands open at 8.00am. Tickets: Tickets can be purchased online following registration. Go to www.cerealsevent.co.uk/tickets. For ticket enquires: 0843 178 1271 More info: www.cerealsevent.co.uk

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