The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
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Discover the Strength of Striking with Rattler Athletics
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Who Are You Striking With?
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How Can You Strike With Rattler Athletics?
6 Striking Sponsorship Packages 8 Striking Signage Opportunities 9 Striking With Print Advertising 10 Striking At The Game/Special Event
The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
Discover THE . . . STRENGTH OF Striking WITH RATTLER ATHLETICS WHY  SHOULD  YOU  STRIKE  WITH  RATTLER  ATHLETICS? EXPOSURE AND ASSOCIATION:   As  a  Florida  A&M  University  RATTLER  Athletics  corporate  sponsor,  your  business  will  receive  exposure  and  recognition  in  the  greater  Big  Bend  area.   In  addition  to  your  association  with  Florida  A&M  University,  you  will  also  be  associated  with  a  rich  tradition  of  athletic  excellence  covering  more  than  100  years. COMMUNITY AND ECONOMIC IMPACT:   Florida  A&M  University  is  an  important  player Â
QDWLRQDOO\ UHJLRQDOO\ WKURXJKRXW WKH VWDWH DQG GH¿QLWHO\ LQ WKH ELJ EHQG PDUNHW 6WXGHQWV IDFXOW\ VWDII alumni  and  fans  invest  a  great  deal  of  money  into  the  community  and  your  business.
AFFINITY:  College  sports  fans,  especially  Rattlers,  show  loyalty  and  frequently  patronize  sponsors  of Â
the  RATTLER  Athletics  Department  and  Rattler  Teams.
HOSPITALITY:   All  corporate  sponsor  packages  include  tickets  and  hospitality  for  your  business  or  personal  needs.
VALUE: Â Â $OO 5$77/(5 FRUSRUDWH VSRQVRUVKLSV DUH ZHOO SULFHG SURYLGLQJ D GHÂżQLWH UHWXUQ RQ \RXU investment.
SUCCESS:   Marketing  with  RATTLER  Athletics  works!   Every  business  can  use  more  customers.   Marketing  through  RATTLER  Athletics  provides  a  unique  opportunity  to  build  a  loyal  consumer  base  and  bring  more  business  through  your  doors. The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-Â12  Sponsorship/Donor  Guide
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WHO ARE YOU STRIKING W Florida Agricultural and Mechanical University
RATTLER ATHLETICS ,QWHUFROOHJLDWH 6SRUWV
FAMU Â (fam-Âyoo)
Location:   Tallahassee,  Florida,  USA Founded:   October  3,  1887 Nickname:   RATTLERS School  Colors:   Orange  and  Green $I¿OLDWLRQ 1&$$ 'LYLVLRQ , )&6 Motto:   Excellence  with  Caring 3UHVLGHQW 'U -DPHV + $PPRQV
Baseball Bowling Men’s  &  Women’s  Basketball Men’s  &  Women’s  Cross  Country Football Golf Softball Men’s  &  Women’s  Swimming Men’s  &  Women’s  Tennis Men’s  &  Women’s  Track  &  Field Volleyball
As  of  August  2011
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The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-Â12  Sponsorship/Donor  Guide
WITH?Florida A&M University STRIKE WITH CHAMPIONS! 13 National Championships
Black College National Titles – Football: 1938, 1940, 1942, 1947, 1953, 1957, 1959, 1961, 1964, 1977, 1978, 1979, and 1998 NCAA National Championship – Football: 1978 National Minority College Golf Championship: 2000
Conference Championships: 180 CHAMPIONSHIPS BY CONFERENCE: Southern Intercollegiate Athletic Conference SIAC - (1925-80): 79 New South Women’s Athletic Conference (1985-94): 1 Mid-Eastern Athletic Conference MEAC - (1980-83;; 1988-Present): 100
As of April 2010
The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
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HOW CAN YOU STRIKE WIT
STRIKING SPONSORSHIP PACKAGES
RATTLER Athletics will customize a sponsorship package to help you reach y reach the widest possible audience, there are packages designed to help yo
TIMBER STRIKES Package
SIDEWINDER STRIKES Package
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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center
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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center
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Full-Âpage ad in the STRIKE Football Magazines
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Full-Âpage ad in the STRIKE Football Magazines
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Company mentions at all RATTLER Sporting Events
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Logo and Link Placement on the RATTLER Sports Website.
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Logo and Link Placement on the RATTLER Sports Website
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Company mentions at all RATTLER Sporting Events
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Four (4) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)
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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)
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Scorers’ Table Signage (Multi-ÂYear Advertisers Only)
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Game Day Sponsorship for one home Basketball Double Header Game
Game Day Sponsorship for one home RATTLER Basketball Double Header or Softball Game
Multi-Âyear Investment: Single-Âyear Investment: Package Value:
$17,500 (3-Âyear Minimum) $20,000 $25,500
Historical  in  nature,  the  “Timberâ€?  rattlesnake  is  the  snake  IHDWXUHG RQ HDUO\ Ă€DJV RI WKH $PHULFDQ 5HYROXWLRQ VXFK DV WKH Âł'RQÂśW 7UHDG 2Q 0H´ Ă€DJ RI WKH ÂżUVW &RQWLQHQWDO 1DY\  It  is  a  KHDY\ ERGLHG PHPEHU WKDW LQKDELWV PRVW RI WKH HDVWHUQ 8QLWHG States  (along  the  coast  from  southern  Maine  to  the  northern  parts  of  Florida,  and  many  other  states  east  of  the  continental  GLYLGH  The  timber  rattlesnake  has  larger  fangs  and  a  higher  YHQRP \LHOG WKDQ PDQ\ RI LWV FRXVLQV
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Multi-Âyear Investment: Single-Âyear Investment: Package Value:
$12,500 (3-Âyear Minimum) $15,000 $18,000
The  “Sidewinder�  is  a  fascinating  member  of  the  rattlesnake  VSHFLHV DQG LV SHUIHFWO\ DGDSWHG IRU VXUYLYDO LQ WKH 1RUWK $PHULFDQ GHVHUWV LW FDOOV KRPH  Although  smaller  in  size,  this  IDVFLQDWLQJ VQDNH PRYHV LQ D VLGHZD\V PRWLRQ E\ WKURZLQJ WKH middle  part  of  its  body  forward  and  then  crawling  in  the  same  GLUHFWLRQ IURP KHDG DQG WDLO DUHDV RI LWV ERG\ %HFDXVH RI WKLV PRYHPHQW WKH VLGHZLQGHU OHDYHV D YHU\ GLVWLQFWLYH WUDLO
The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-Â12  Sponsorship/Donor  Guide
TH RATTLER ATHLETICS?
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your target audience. However, if you are looking for opportunities to ou STRIKE with the RATTLERS and save money!
ROCK STRIKES
Package
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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center
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Half-Âpage ad in the STRIKE Football Magazines
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Logo and Link Placement on the RATTLER Sports Website.
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Company mentions at all RATTLER Sporting Events
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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)
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Game Day Sponsorship for one home RATTLER Volleyball or Softball Game
Multi-Âyear Investment: Single-Âyear Investment: Package Value:
$10,000 (3-Âyear Minimum) $12,000 $15,000
LADY RATTLER STRIKES Package ‡
Signage during all Lady RATTLER sporting events (The Lawson Multipurpose Center, Lady RATTLER Softball Complex, and the Rattler Tennis Complex)
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Logo on all Lady RATTLER Sports Schedule Posters
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Logo Placement on the RATTLER Sports Website
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Two (2) Public Address announcements at every Lady RATTLER home game
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One Single-ÂSport Game Day Sponsorship (Basketball, Volleyball, Softball)
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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)
Multi-Âyear Investment: Single-Âyear Investment: Package Value:
$6,000 (3-Âyear Minimum) $9,000 $11,000
BANNER STRIKES Package /LNH PRVW RI WKH UDWWOHVQDNH VSHFLHV WKH ³5RFN´ UDWWOHVQDNH RIIHUV D SHUIHFW H[DPSOH RI KDELWDW VSHFL¿F FRORUDWLRQ DQG SDWWHUQV  7KH XQLTXH FRORU SDWWHUQ FRPELQDWLRQ RI WKH ³5RFN´ rattlesnake  helps  it  blend  in  extremely  well  in  the  rocky  terrain  LW LQKDELWV  /LNH DOO UDWWOHVQDNH VSHFLHV WKLV VQDNH LV YHQRPRXV DQG VKRXOG EH WUHDWHG DV VXFK LI HQFRXQWHUHG LQ WKH ZLOG
Signage at all Sports Venues (Bragg Memorial Stadium, The Lawson Multipurpose Center, The Lady RATTLER Softball Complex, The Moore-ÂKittles %DVHEDOO )LHOG 7KH 5REHUW ´3HWHÂľ *ULIĂ€Q 7UDFN &RPSOH[ DQG the RATTLER Tennis Complex) Multi-Âyear Investment: Single-Âyear Investment: Package Value:
The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-Â12  Sponsorship/Donor  Guide
$5,000 (3-Âyear Minimum) $7,500 $9,500
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events,  arena  signage  is  also  present  for  other  special  events. Courtside  Press  Table  Signage  (Multi-Âyear  Only) Basketball  Goal  Support  Padding  (Multi-Âyear  Only) Video  Board  Logo  (per  spot  per  game) Multi-Âyear  Investment  Prices  are  available. The  display  of  your  company’s  signage  is  ideal  for  building  brand  recognition  and  associating  your  business  with  RATTLER  Athletics.
BRAGG MEMORIAL STADIUM
Stadium  signage  prominently  promotes  your  company.   Bragg  Memorial  Stadium  seats  DQG KRVWV IRXU WR ¿YH KRPH IRRWEDOO games  each  year.
Signage  at  the  Moore-ÂKittles  Field  and  The  Lady  RATTLER  Softball  Complex  can  promote  your  brand  to  students,  faculty,  staff  and  the  local  community. Scoreboard  Signage  (Multi-Âyear  Only) 2XWÂżHOG 6LJQDJH 6HDVRQ ORQJ
Multi-ÂYear  Investment  Prices  are  available.
Scoreboard  Signage  (Multi-Âyear  Only) Field  House  Signage  (Multi-Âyear  Only) Video  Board  Logo  (per  spot  per  game)
RATTLER TENNIS COMPLEX
Multi-ÂYear  Investment  Prices  are  available.
ALFRED LAWSON, JR. MULTIPURPOSE CENTER & TEACHING GYMNASIUM
Arena  signage  provides  fantastic  year-Âround  exposure  to  all  men’s  and  women’s  basketball  games.   The  Lady  RATTLER  and  RATTLER  Basketball  Teams  play  an  average  of  15  games  each  season.   The  facility  seats  up  to  9,000  for  athletic  competitions.   In  addition  to  athletic Â
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MOORE-ÂKITTLES BASEBALL FIELD AND THE LADY RATTLER SOFTBALL COMPLEX Â
The  RATTLER  tennis  complex  provides  year-Âround  exposure.   In  addition  to  home  tennis  matches  of  the  RATTLER  and  Lady  RATTLER  tennis  teams,  signage  is  also  present  during  community  use  events  as  well.
FENCE SIGNAGE
Multi-ÂYear  Investment  Prices  are  available.
The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-Â12  Sponsorship/Donor  Guide
PROMOTIONAL ITEM PRICING
Special print items are always desired at FAMU games. You will have the opportunity to place your logo, phone number and web address on each item along with the FAMU Rattler Logo.
SCHEDULE POSTERS
Your company’s brand or logo will appear on the FAMU schedule poster for the selected sport(s). Schedule posters are distributed free of charge to students, fans and the FAMU community. Your logo will appear on posters throughout the year in residence halls, prominent campus locations and retail establishments.
STRIKE FOOTBALL GAME DAY PROGRAM ADVERTISING
Game programs are used by fans as a year-round reference guide and are a great way to promote your company and/or your product. Inside Front Cover Inside Back Cover Full Page (Color) Full Page (Black & White) Half Page Multi-Year Investment Prices are available.
STRIKING ON THE WEB
POCKET SCHEDULE CARDS
FAMU pocket schedules are distributed free of charge to thousands of RATTLER Athletic fans each season.
FAN SOUVENIRS & GIVEAWAYS
Being a RATTLER Fan Souvenir sponsor is a unique opportunity to be part of the RATTLER’s co-branded souvenir program that includes items such as miniature footballs/basketballs/softballs/ volleyballs, t-shirts, coffee mugs, key rings and more. The possibilities are endless! Souvenirs are distributed free of charge to thousands of RATTLER fans each year.
675,.( ZLWK XV RQ WKH 5$77/(5 $WKOHWLFV 2I¿FLDO Website to reach a wide range of RATTLER fans. <RX FDQ ¿QG WKH PRVW FXUUHQW LQIRUPDWLRQ RQ RATTLER teams at www.FAMUATHLETICS.com . Advertisement Banner Page Sponsors Logo and Link Advertisement Multi-Year Investment Prices are available.
The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
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STRIKING AT THE GAME
GAME DAY SPONSORSHIPS RATTLER Athletic venues will host a variety of sporting events and activities, many of which are available for event underwriting and promotional tie-ins. These event sponsorships provide unique promotional access to RATTLER fans who will see, hear and interact with your message and product. Athletic YHQXHV RIIHU KLJK WUDI¿F ORFDWLRQV Event sponsorships are ideal for entertaining clients, prospects and business associates;; special hospitality areas for pre- or post-event receptions are available. Game Day Sponsorships are available for Football, Men’s & Women’s Basketball, Softball, Baseball, Volleyball, and Track & Field.
athletic events that promote family and youth participation, community outreach, positive competition, a celebration of traditions, and a standard of excellence. Includes but not limited to... RATTLER Fan & Media Days RATTLER Invitational Bowling Tournament RATTLER Invitational Golf Tournament FAMU Relays Athletics Banquet
Title Sponsorships Supporting Sponsorships Pre-Game Sponsorships In-Game Promotions and Contests Vendor Displays Multi-Year Investment Prices are available.
SPECIAL EVENT STRIKES
RATTLER Athletics special events provide a great marketing prospect for your company. In addition to the exciting, social, and sporting opportunities, there will be a large spectator presence and on-site media attention. This is a great opportunity for your company to gain a positive association with entertaining
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The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
FAMU ATHLETICS BUSINESS PARTNER PROGRAM PURPOSE:
FAMU Athletics is pleased to introduce the FAMU Athletics Business Partner Program. The Business Partner Program is a new initiative designed for North Florida businesses to show annual support for their hometown FAMU Rattlers. This program is designed to provide participating businesses valuable exposure and access throughout the year to our growing fan base, a proven loyal consumer group. ____________________________________________________________________________
FAMU ATHLETICS HOTEL PARTNERS PROGRAM PURPOSE:
The FAMU Athletics Department is fortunate to have had a dedicated group of hotel partners that help annually contribute to its success.
IMPORTANCE:
7KH JHQHURXV VXSSRUW RI )$08 $WKOHWLFV +RWHO 3DUWQHUV GLUHFWO\ EHQH¿WV )$08 DQG WKH $WKOHWLFV Department in terms of cost and convenience. Participating hotels are important partners of FAMU Athletics and are recognized annually for their commitment. ____________________________________________________________________________
FAMU ATHLETICS COURTESY CAR PROGRAM PURPOSE:
The FAMU Athletics Department participates with area auto dealers and donors in the FAMU Athletics Courtesy Car Program. Members of the program directly impact the success of FAMU Athletics in the areas of recruiting, public relations and fundraising. Courtesy Car Program members also assist the department in attracting and retaining quality coaches and athletics personnel, and affording them the opportunity to visit hundreds of prospective student-athletes and FAMU supporters each year.
IMPORTANCE:
7KH JHQHURXV VXSSRUW RI )$08 $WKOHWLFV &RXUWHV\ &DU 3URJUDP PHPEHUV GLUHFWO\ EHQH¿WV )$08 and the Athletics Department in terms of cost and convenience. Participating dealers and donors are important partners of FAMU Athletics and are recognized annually for their commitment.
The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide
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Choose To Strike With Us!
For more information, Contact Angela Adams Suggs FAMU ATHLETICS Assistant Athletics Director for Marketing / Development 1835 Wahnish Way | Tallahassee, FL 32307 850-561-2177 (o) | 850-599-3810 (f) angela.suggs@famu.edu www.FAMUATHLETICS.com
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The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide