Family Office Magazine (wealth publication) - Winter Issue

Page 82

ART BASEL

“a once in a lifetime experience that happens every year”

© Art Basel Until only a few short years ago, few people except the true art aficionados had ever heard of an art fair, let alone attended one. Frequent news coverage of recordshattering auction sales and escalating valuations of individual works of art heighten public attention. Is art a good investment? How does one learn about art, and feel comfortable enough to get in the game? “Basel” is one of the best opportunities to explore an incredible variety and volume of art in a short period of time. Spanning the first week of December, almost

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100,000 visitors are expected to flock to Miami again this year to attend the fairs. In addition to Art Basel Miami Beach (ABMB), Miami and Miami Beach are host cities to about twenty concurrent art fairs, with new fairs and expansive cultural collaborations each year. “The Basel Effect” Insiders refer to the entire first week of December in Miami simply as “Basel.” The word alone signifies feelings that some may compare to Burning Man, or Woodstock – when the entire city morphs into an interconnected series of unpredictable and memorable

moments. Though many people come to Miami for the pervasive glitz and glamour, this is a unique time and place to see and purchase some of the best art in the world. ABMB Launched in 2002, ABMB is Swissowned and operated. It is one of three fairs owned by MCH Swiss Exhibition (Basel) Ltd., the company which created the original fair in Basel, Switzerland in 1970. ABMB, located in the Miami Beach Convention Center, is a sophisticated and serious fair featuring over 250 of the most prestigious galleries in the world. In


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