Art & Museum Magazine Spring 2018 Issue

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Imagine! A World Where Art Can be in More Than One Place In addition to new VR technology, physical re-creations mean art owners are starting to live the dream, not the dilemma, of deciding where to keep their collection. With 47% of Wealth Managers reporting that luxury investments, like art, are becoming more popular, the art market continues to grow and looks optimistic for the road ahead. Seen as an increasingly desirable investment, it often pays to keep a collection in the safety of a storage facility, like LE FREEPORT Luxembourg. However, the majority of art professionals still report that 86% of collectors buy primarily for emotional reasons and are passionate about collecting. So here is the dilemma, store your precious collection in the best possible conditions or admire your artwork at home and worry about the safekeeping (and insurance premium)? Like most industries, the art world is seeing shifts and developments under the influence of technology. From using Virtual Reality to developing physical solutions, we are starting to discover answers to the above dilemma. One solution is to digitally re-create and print replicas of artwork that can be enjoyed anywhere. To help collectors strike the perfect balance between securely storing art and admiring it in their home or their yacht, Fine Art Logistics

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Natural Le Coultre (FALNLC) has partnered with Arius, a Canadian art technology company, to do exactly that. FALNLC is based at Le Freeport in Luxembourg; one of the world’s most advanced art storage facilities. They take pride in sharing their customers’ passion for their artworks and have fine-tuned every process to make sure they provide maximum safety with minimum stress. From the moment a piece of art changes hand, FALNLC steps in with their specialist handling, packaging, and logistics services to ensure a masterpiece reaches their highly-secure facility in perfect condition. They also offer essential maintenance services, like framing, restoration, photography, and events for showing pieces to private audiences. Their clients include museums, galleries and art investment funds, as well as private collectors. Many collectors would be, and are, happy to loan their artworks to museums that can also provide safe, controlled conditions which meet the requirements of their art insurance policies. However, the idea of loaning artworks is met with museums’ own storage woes of having too much art to display. Reportedly, Tate displays only 20% of

FALNLC’s fine art handlers prepare a painting for scanning