CLIENT CENTRIC TEAM

Daniel J. Rinzema

CFA®, CFP®, CTFA Chief Client Officer

It is with great gratitude that I write this annual report article on behalf of the client centric team whose daily mission is to accelerate remarkable wealth outcomes for our clients through the delivery of holistic wealth management, advanced financial planning, expert trust administration and WOW client service. We pursue this aim by focusing first and foremost on the needs, wants and desires of our clients. We then leverage the collective wisdom of the team to provide highly personalized service and customized solutions. The year 2022 has been a challenging one for all of us, but, through it all, we were able to navigate these uncertain waters thanks to the unwavering support and trust of our clients and the hard work and dedication of our team.

Clients

To our clients, we extend our most sincere thanks for entrusting us with your wealth management needs. Your confidence in our firm has allowed us to continue to grow and strive for excellence in all that we do. We are honored to be a part of your financial journey and look forward to serving you for many years to come.

Our annual client satisfaction survey is designed to gauge Greenleaf Trust’s collective efforts from our clients’ perspectives. We not only want to know if we are delivering on our promises, but we also crave candid feedback on our shortcomings. Analyzing the results helps us more closely align the voice of our client with our daily impact. The aim is to listen to client comments and suggestions, so we can enhance the services provided on their behalf. Despite another difficult backdrop that accompanied 2022, we experienced one of our highest client response rates and some of our

2022 Client Satisfaction Survey Results

highest satisfaction scores to date. The box on the right represents a summary of what we heard our clients say.

While we are exceedingly pleased with the high marks received, we recognize there is always room for improvement. So, in order to achieve our standing goal of 100% client satisfaction across all measures, we are intently focused on the specific suggestions and comments provided by our clients.

Teammates

To our teammates, a special thank you for your unwavering commitment to our clients and for your tireless efforts to ensure their financial well-being.

Your hard work and dedication do not go unnoticed, and it is a privilege to work alongside each and every one of you. During the year, we put a number of internal innovations into practice. Each was identified, designed and implemented to ensure our role as fiduciary was executed at the highest levels and to allow our team members more time with and for our clients as we grow. We also added talent to each of our offices around the state of Michigan, including our most recently opened office in Midland. Additionally, this year marked our seventh annual “Day of Caring” where teammates were given the day to form groups and volunteer together at a nonprofit of their choosing within their respective communities. Close to 1,000 hours on this day alone were spent giving back to food pantries, youth programs, resource centers and other nonprofit institutions within the communities in which we live, work and seek to remain deeply rooted.

PERSONAL TRUST & WEALTH MANAGEMENT

FIND THEIR CLIENT CENTRIC TEAM MEMBERS TO BE EASILY ACCESSIBLE

FEEL THEIR QUESTIONS AND CONCERNS ARE ANSWERED IN A PROMPT AND SATISFACTORY MANNER

ARE SATISFIED WITH THE FREQUENCY OF CONTACT

FEEL AS THOUGH THEY ARE TREATED AS A VERY IMPORTANT CLIENT

BELIEVE WE LISTEN TO AND UNDERSTAND THEIR UNIQUE GOALS AND OBJECTIVES

BELIEVE THEIR ACCOUNTS ARE TAILORED TO MEET THEIR UNIQUE FINANCIAL GOALS AND OBJECTIVES

BELIEVE WE ARE SUCCESSFUL IN MEETING THEIR INVESTMENT NEEDS

UNIFORMLY EXCEEDED SATISFACTION SCORES OF ACCOUNT STATEMENTS, PERFORMANCE REPORTS, AND NEWSLETTERS

Beyond growing our capacity to serve, we also take great pride in recognizing personal growth, growth in role and impact in role within our overarching mission of remarkable client service. During the year, Garrett Urman passed the Certified Financial Planner™ examination, Corbin Donaldson obtained the Certified Private Wealth Advisor® designation, and Vasantha Arunachalam earned the Certified Trust and Financial Advisor designation. Several teammates were also recognized for their growth and impact throughout the year receiving the following promotions:

Stacy Beekman – Assistant Vice President, Senior Trust Relationship Officer

Allison Birmingham – Assistant Vice President, Senior Wealth Management Advisor

Anne Bohl – Senior Wealth Management Coordinator

Tiffany Clubs – Senior Trust Relationship Associate

Wendy Cox – Director of Personal Trust – Chief Fiduciary Officer

Jan Crossman – Team Service Coordinator II

Autumn Fromm – Senior Team Service Coordinator –Team Lead

Chelsea Holmes – Senior Team Service Coordinator

Kimberly Lloyd – Trust Relationship Officer

Cathie Magill – Senior Team Service Coordinator –Training Coordinator

Dawn Moore – Vice President, Senior Trust Officer –

Delaware

Jeff Pauza – Assistant Vice President, Senior Wealth Management Advisor

Brian Schafer – Senior Wealth Management Associate

Kate Schafer – Trust Relationship Officer

Sharon Sleeper – Senior Team Service Coordinator

Alex Solis-Mullen – Senior Estate Settlement Officer

Garrett Urman – Wealth Management Advisor

Beverly Whaley – Senior Trust Relationship Associate

Alexa Willner – Team Service Coordinator II