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(continued from page 30) in the Comfy Peapod relaxes, quiets and calms down most kids,” explains Jeffrey Elsner, Bouncyband’s vice president of sales & development. “It’s perfect for those who are fidgety and can’t sit still to read or study.” The Peapod’s three inflatable compartments enable kids to rock side to side, providing an outlet for excess energy and fostering a sense of calmness. In February, Bouncyband introduced the Thingamajig Sensory Pillow, a soft fidget tool that helps build fine motor, problem-solving and counting skills. “Today we design a variety of unique products that use movement to stimulate the brain and boost mental performance,” Jeffrey adds. “Our products are developed to capture the proven benefits of the Yerkes-Dodson Law, which states that physical stimulation can improve and help achieve optimum mental performance when one is neither over-stimulated nor under-stimulated.”
Company Agati AWT World Trade Bouncy Bands C-Line Products Childbrite by Manta-Ray Children’s Factory Didax Education Educators Resource Eureka / Css Industries Fun Company Jonti-Craft Koplow Kore Design LLC Marco Group
Some stress is good The YerkesDodson law, developed in 1908 by psychologists Robert Yerkes and John Dillingham Dodson, is a model of the relationship between stress and task performance, explains the holistic-health website Healthline.com. It’s less a scientific “law” and more of a psychological concept that suggests we reach our peak performance level with an intermediate level of stress. For instance, if your work is routine and nothing ever changes, there’s too little stress and you become bored and unmotivated. The flip side occurs when you’re too
ADVERTISER INDEX
Page
Website
Company
5 agati.com 14 awt-gpi.com 11 bouncyband.com 30 c-lineproducts.com 23 childbrite.com 13 childrensfactory.com 9 didaxdealer.com 10 erdealer.com 21 eurekaschool.com 31 funcomfg.com 7 jonti-craft.com 12 koplowgames.com 9, 15, 21, 27 korestool.com Back Cover marcogroupinc.com
Publisher J. Kevin Fahy kfahy@fwpi.com Editorial Director Tina Manzer tmanzer@fwpi.com Graphic Artist Christopher Cornett christopher@fwpi.com 28 April 2021 — EducationalDealerMagazine.com
Page
Website
Miller Studio Inc. 4 magicmounts.com Monsam Portable Sinks 11 portablesink.com Protapes & Specialties 23 protapes.com Romanoff Products 7 romanoffproducts.com Sandtastik 30 sandtastik.com Scholastic Teacher Resources 16 scholastic.com The McChesney Group 8 themcchesneygroup.com The United States Playing Card Company Inside Front Cover usplayingcard.com Time Timer LLC 17 timetimer.com USA Capitol 27 usacapitol.com Ward Products/The Hubbard Group 3 hubbardcompany.com Wikki Stix 6 wikkistix.com Wood Designs 15 wooddesigns.com
Advertising Director Tim Braden tbraden@fwpi.com
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