TOY FAIR
NEW YORK 2022
February 19 through 22 Jacob Javits Convention Center
T by Michael Nocella
his time a year ago, we were all looking forward to an inperson Toy Fair that, because of COVID, had been moved from February to May. We held our collective breath and watched pandemic numbers fall and spike and fall and spike around the world until the Toy Association reluctantly canceled the event. Toy Fair Everywhere and other virtual marketplace events helped keep the market churning, but we all mourned the loss of toy industry togetherness.
2021’s cycle of anticipation and letdown has only increased the excitement for Toy Fair 2022. To discover what’s in store there this year, we turned to Kimberly Carcone, the Toy Association’s senior vice president of global market events, and Pamela Mastrota, executive director of the Toy Foundation. Robin Raskin, creator of Toy Fair’s new Welcome to the Metaverse educational programming track, offered insight on what the metaverse means to the toy industry.
14 January/February 2022 — edplay.com
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