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Omani fashion designers take ‘modest fashion’ to the next level in London For the first time, Omani fashion designers Amal Al Raisi and Buthaina Al Zadjali were part of an exciting new concept of modest fashion, at the ‘Modest Fashion Festival’ in London, recently. London based journalist Rabi’ah M. writes about the event and the designers.
Amal Al Raisi
One of the major fashion hubs in the world, which is celebrated for its exceptional new trends, is London, a multicultural city; it is here that an event such as the Modest Fashion Festival seemed to perfectly fit and provide an ideal platform to celebrate modest fashion for the modern Muslim woman. There were a variety of fashion designers from around the world who participated, including Meryem Boussikouk (Morocco), Hengki Kawilarang (Indonesia), Vivi Zubedi (Indonesia), Raishma (UK) and Mira Indria (Indonesia) followed by Omani designers Buthaina Al Zadjali and Amal Al Raisi. As a brand, Bthaina can be defined as modern and feminine with exquisite details for women worldwide. According to Buthaina, her decision to participate in the Modest Fashion Festival was to test the international market and present her designs. As she explains: “Since my rebranding, I have had success in this market and believed that it would be interesting to do something outside the Middle East. It is within this context that the Modest Fashion Festival was seen as an ideal venue and audience fit for my brand.”
Photos by David Jensen
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December 2017
Halima Aden, the first Hijabi model dressed in Omani fashion designer Amal Al Raisi’s outfits