— Erdogan Peker, Brand Representative
B
oyteks has developed new products specially for the American market. “As a result, we even took professional pictures of the new products with attention paid to the details of the fabrics,” says Erdogan Peker, Boyteks Brand Manager. “We promoted these pictures in Fabrics and Furnishings International and in order to have an effective impact we
used the facing page format, or a spread as an advertisement. The product line which we specially produced for America was shown in Fabrics & Furnishings because it’s a magazine that is also specialized in the American market.” “Our aim was to reach this market in the shortest time and we did! In a very short time we got positive feedback from our advertisements. During the
Showtime fair in High Point, North Carolina, prospects came to our stand holding Fabrics and Furnishings in their hands, showing us our advertisement and saying that they wanted to see these same products.” “We saw that our newly developed products reached the target audience in such a short time. This proved that we had chosen the right magazine. This made us very happy!”
For marketing information contact Michael Schneider +1 212-404-6936 • michael@fabricsandfurnishings.com