A Look Into the Future: What Will the cut flower food Industry Look Like in 10 Years?

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Keeping cut flowers fresh is simple: just add water. And a little pampering, perhaps. Oh yes, and a brass penny, some bleach, some lemonade and some vinegar, but perhaps not all at once - or perhaps not at all if you've any sense. If you're overwhelmed by the numerous old wives' tales, urban legends and internet myths purporting to prolong the longevity of flowers, read on. Caring for fresh flowers really just requires a bit of role play. How do you feel when you arrive somewhere after a journey? Chances are your flowers feel much the same, so welcome them to their new environment as you'd like to be welcomed (give or take a suffocatingly tight hug and several slobbery kisses). Easy as 1 to 4, yes? Not if your florist didn't think to pack some snacks for your flowers. As much as you might fancy yourself as a dab hand in the kitchen, don't think about concocting your own special flower cocktail without making sure it's a recipe that gets the florists' nod... or order from this menu at your peril: Sugary Sling The rumour: Sweetening the water with sugar or lemonade gives the flowers a boost that keeps them going for days longer. The truth: Au contraire, sugar can reduce the lifespan of flowers (think what would happen if you sat in a Jacuzzi with an infinite supply of chocolates). Flowers do need sugar to keep them sustained, but it's simple sugars they prefer (on growing plants, the leaves produce this special sustaining elixir). Raw sugar and sweet sodas are ultimately just a big drawcard for bacteria and fungi, which shouldn't be encouraged because they block the stems and prevent the flowers from taking in sufficient water. Success rating: 3 Caipir-Vinegar The rumour: You can keep cut flowers fresher for longer by adding vinegar to the vase. The truth: Vinegar is mildly acidic, so it will help to lower the pH balance of the water slightly - a good thing, as it makes it easier for the stems to absorb water. The acidity may also help to keep the stem-blocking fungi at bay. Unfortunately, vinegar has the nutritional value of a Turkey Twizzler, so it's not going to provide the sustenance a flower needs to live for longer. Success rating: 2


Harvey Headbanger The rumour: Dissolving an aspirin in the water helps keep flower heads from drooping. The truth: There's probably not enough sugar in aspirin for it to be an effective pick-me-up, but the aspirin does slightly lower the pH balance of the water, helping water absorption and inhibiting the growth of bacteria. Success rating: 3 Bleach Bellini The rumour: A capful of bleach a day keeps the germs away from your flowers The truth: Bleach is very acidic, so it will dramatically lower the pH balance of the water, encouraging absorption and preventing the growth of bacteria. The trouble is that it could also burn the flower stem - and there's nothing in the white stuff for the flower to feed on. Success rating: 2 Rusty Coin

The fresher flowers rumour: Dropping a penny in a vase will increase the lifespan of flowers. The truth: Wishful thinking. Pennies used to have a high copper content, which would lower the acidity of the water, but nowadays they're so thinly coated they're about as much use to your flowers as they are to you. Success rating: 1 Store-cupboard Sidecar The rumour: 1 teaspoon of bleach, 1 teaspoon of vinegar and 2 teaspoons of sugar in a litre of room-temperature water is a favourite treat of fresh-cut flowers.


The truth: Will the limitations and negative effect of each ingredient be balanced by the positive effect of another? Well, yes, perhaps, but not enough to make this concoction a viable replacement for commercial flower food. And you'd probably be better off leaving out the bleach. Success rating: 4 So what's in commercial flower foods that make them so successful? Quite simply, a combination of the correct nutrients (sucrose or glucose sugars) to sustain the flowers, biocides to kill the germs, and an acidity that lowers the pH balance of the water and helps the flowers to drink more easily. Commercial plant food manufacturers are very cagy about revealing their secret recipes, but some smart folks in Suffolk have decided that if you can't join 'em, beat 'em. On 19 June 2006, it was announced that a small company had developed an environmentally friendly product to combat MRSA: Bio-Shield. Not only is their product nontoxic to humans, but, diluted in water, can keep a cut-flower bouquet alive for up to 10 times longer than gardenvariety florists' food. Scientific advances will indubitably prove a great boon to flower lovers, but they'll never be able to outdo what flowers like best: a little bit of TLC. Tips and tricks abound, but if you really want your flowers to last longer, simply play the perfect host to your floral guests by changing the water, resnipping the stems and pulling off any wilted leaves every few days. You can also perk up heat-exhausted blossoms by soaking the entire flower in a sink of cold water for about an hour. And feel free to talk to your flowers, but be careful not to cause unease amongst any other guests who may be visiting. Sending flowers over the Internet is becoming the first choice of many people. You can usually get same-day flower delivery from most services. They also guarantee that the flowers will be fresh. They can often do this because many of the services are dealing directly with the flower growers and no longer going through a local flower shop. Dealing directly with growers definitely allows for fresher flowers as the service providers don't have to go through the process of shipping and being handled several times. When recipients get their flowers, they will be fresh and can be enjoyed much longer. The ability to order online saves a lot of time. There is no need to drive to a floral shop and deal with a salesperson who usually tries to sell you more than you really want or can afford. The Internet is available all day and night so you don't have to wait to order your flowers if you suddenly remember at 11:00 p.m. that your mother's birthday is tomorrow. There are many flower delivery services that allow you to arrange for deliveries well in advance. You can arrange to have flowers delivered once a month if you like. All you need to do is spend several minutes choosing the arrangements you want to send each time, make payment arrangements, and you are all set to reap the rewards. Sending flowers through the Internet also makes it easy to send arrays for funerals. Ordering over the Internet can also definitely be less expensive. If you subscribe to their news you will get news of on-going sales that may come in handy, especially around particular holidays such as Mother's Day.


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