UNWHO Road Safety © Fabrica 2007 Art Director: Yianni Hill Photographer: Yianni Hill Creative Director : Omar Vulpinari
This campaign was commissioned by UNWHO for the First United Nations Global World Road Safety Week 2007. The campaign includes five posters and public service announcements addressing “young road users” who are the most frequent victims of road accidents. The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility. Fabrica was designated as the ideal creative partner for UNWHO on this project because its young international creatives align perfectly with the project’s theme.
UNWHO World No Tobacco Day – Show the Truth © Fabrica 2009 Art Director: Namyoung An Photographer: Piero Martinello Teeth photo: © Province of British Columbia Creative Director: Omar Vulpinari World No Tobacco Day is celebrated around the world every year on May 31st. The theme for 2009 was “Show the truth: picture health warnings save lives.” For this occasion UNWHO commissioned a global campaign to urge worldwide national decision-makers to apply pictorial health warnings on all packages of tobacco products. Pictorial tobacco health warnings are better than textual warnings only because they more effectively inform smokers about the dangers of tobacco, specially in countries with low rates of literacy. Governments should not just tell the truth about how tobacco sickens and kills prematurely, they should show the truth also by requiring the placement of pictorial health warnings on packs of tobacco. Fabrica designed the series of three posters for this initiative. Each poster surrealistically communicates the pictorial warnings’ main goal: to not just tell the truth, but show it.
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