Public Relations Department COVERAGE OF EYP-UA EVENTS: 1. Providing every event with a photographer with DSLR camera to have high quility pictures; 2. Providing every event with a PR-coordinator from the Department; 3. Development of the self-explandatory action plan of PR-company of EYP-UA events; COMFORTABLE WORKING ENVIRONMENT: 1. Creating a photo-bank with photos from all past EYP-UA events (sessions, trainings, Happy Hours, etc.) 2. Updating and managing the storage of files with all of the promo-materials, press-releases, reports, samples, templates, manuals and booklets of EYP-UA; 3. Giving the access to the file storage to all the members of PR-Department. AIMED KEY INDICATORS: 1. reaching of 5 500 followers on Facebook and Vkontakte; 2. 10 new stable media-partners; 3. working and constantly updating photo-bank, storage of files and media-database.
Please outline here your plan on setting up your team and managing it: I see 4 main areas of focus in the PR-Department: • moderation of the official web-site; • moderation of existing organisation profiles on social networks (Vkontakte, Facebook); • PR-coordination of the EYP-UA events; • updating and managing the storage of files and media-database. I also truly believe that PR-Department of EYP-UA needs a photographer, video-editor and layout designer on the permanent base. So, what I would do is to open a call for those positions as well as for coordinators of every main area of focus. That in total counts like 4 + 3 = 7 people on a permanent base, working in the Department and maybe 3-4 new members who would try themselves in PR, responsible for small temporary tasks. Since I live in Kharkiv, I don’t mind to have a team from all over Ukrinae, because most probably we will have all of over Department meetings through Skype, but it is not too bad for PR-Department, because most of the tasks it is possible to accomplish online. I think that the most efficient way to keep you team motivated is to show the dedication with your own example as well as talk to them and make them actually feel how important it is what we are doing!
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