Stats About Data & Programmatic Programmatic is a big buzzword in the digital marketing landscape of 2015 and increasingly the only way to buy digital advertising. But for some marketers, programmatic remains a mystery.
Programmatic ad buying
typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It involves using machines to buy ads. (Source: Digiday)
We round up some exciting stats and facts about programmatic and data from 2015.
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Marketers are setting aside more budget for programmatic
70%
56.3%
of 1,000 senior marketers have transferred a proportion of their budget from TV to programmatic video in 2015
of close to 3,000 global marketers said they upped their annual data-driven marketing and advertising expenditures in 2015
(Source: Unruly)
(Source: GDMA, Winterberry Group and supported by MediaMath)
There is huge potential for programmatic Ad space bought via programmatic trading increased 76% year-on-year in April 2015. (Source: Adform)
The global programmatic market is projected to grow from US$14.2 billion in 2015 to US$36.8 billion in 2019. (Source: Magna Global) 05