ic!berlin_1012.qxd
11/30/12
1:20 PM
Page 4
As I mentioned before, it is not our goal to become billionaires from producing cheap, readymade products. That is why we constantly in-source, rather than outsource. If there is a production step that could make us more efficient, we invest our profits into new manpower and machinery, to ensure that the quality is always high.
If you buy an ic! berlin frame, you get a very lightweight, comfortable, strong and beautiful piece of art. You feel the remarkable quality day by day. If you have a question, you can directly call me on my mobile phone. You can find my number lasered inside each frame: questions? call ralph +49 (0)177 240 9 150.
Please provide an overview of your ophthalmic and sunglass lines. Since weâre not about chasing any trends that are out there, our collection is based on shapes that just fit, rather than styles that are âen vogueâ at the moment and forgotten three months later. We have a great mixture of sheet-metal prescriptions and sunglasses as well as acetate models. Style wise it would be the best to check out our web page at www.ic-berlin.de
I guess there is no other company where you can get this service. In addition to that, a pair of glasses is always an invitation to come visit our factory in Berlin! You should really check that out! Our company was born in Berlin, our frames are handcrafted in Berlin and even our whole company culture is deeply rooted in the city. n
What are your target markets? Our target markets are: India, Brazil, Congo, Iceland, Norway, Tibet.
Please describe the POP available to ECPs. ECPs are our primary customer, that is why we offer them a variety of banners displays and gadgets to turn the point of sale into an ic! berlin shop. Currently, we are working on an airline trolley as a display and glasses storage. If there is any crazy idea though, for a trunk show maybe, weâre always open for suggestions, as long as itâs unique. Do the frames come with a warranty? Yes, if the metal breaks, I change the glasses for free. Everything else is covered by warranty for one year in the U.S. What differentiates your frame line from your competitors? Please explain why you feel a frame buyer should choose your line over another line in this highly competitive market.
30 | EYECAREPROFESSIONAL | DECEMBER 2012
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