More than Mowers

From a Start-up to the Fastest-Growing Zero-Turn Mower Manufacturer on the Planet

Built in a garage in early 2002, the first Bad Boy Mower set the template for every mower made afterward. Proudly considered ‘over-built’ by the industry, the all-steel, allwelded, all-fabricated mower packed a huge horsepower engine for speed and performance. It also featured a unique to the zero-turn industry ‘swing-away’ design that opened the mower up for owners to get to every serviceable part or clean up easily. Unlike any other zero-turn available, this ‘Mow with an Attitude’ was ready to hit the market.

Presented for the very first time at the International Lawn and Garden Show in Louisville, Kentucky, this Bad Boy Mower won the prestigious “Product of the Year” award and quickly began signing up dealers across the country.

Building on this success, Bad Boy Mowers has introduced a string of patented improvements to zero-turn mowers and has expanded models from the most powerful commercial-grade diesel and gasoline mowers to homeowner value mowers that don’t sacrifice an inch of build quality. The success of Bad Boy Mowers is visible in its growth. Beginning with less than 50,000 square feet of manufacturing and office space, the all-Batesville footprint now covers more than a million square feet—and is growing. Bad Boy’s rapid growth is due to its greatest asset— its exceptional staff. What started with twenty employees has grown to over eight hundred. Almost fifteen percent of the employees have been with the company for over ten years, and many of the people who built the first mower continue to work to ensure its legacy.

Bad Boy thrives in Northeast Arkansas — right in America’s heartland. With its solid work ethic and tough-as-nails approach to manufacturing, Bad Boy matches some of the world’s most advanced manufacturing technology and lasers with the skill and creativity of craftsmen committed to delivering the strongest, most powerful zero-turn mowers—with the cleanest cuts—for the best value in the industry.

With Batesville as the hub for economic activity in North Central Arkansas, Bad Boy Mowers also continues to grow in other business segments. New and exciting Bad Boy products are being added to the family of tough-built, tough-working machines. A line of sub-compact and compact tractors, with a full range of tractor implements, built just as tough as the mowers themselves, have been added since 2020.

Bad Boy represents the exceptional success of companies working closely in the businessfriendly state of Arkansas, which offers a range of competitive incentives encouraging job creation and investment. They have also taken full advantage of Independence County’s ability to grow small local companies and attract major corporations with unique cooperation between local government, education, and the private sector.

The company works closely with the University of Arkansas Community College at Batesville, Ozarka College, Lyon College, and ASU-Newport to find highly qualified welders and skilled laborers to fill its hundreds of full-time fabrication positions. Bad Boy also supports the advancement of its employees through its higher education tuition reimbursement programs.

With over a thousand independent dealerships and two thousand retail locations, Bad Boy mowers are found in neighborhoods throughout the country. Bad Boy makes it a priority to support local businesses through apparel, purchasing Arkansasmade steel, and corporate partnerships. They actively support disaster relief in the communities they serve and sponsor public and private school events, non-profit organizations, and sports teams throughout their community network. It’s not uncommon to see the Bad Boy logo on basketball courts, youth league jerseys, or 5K t-shirts.

Nationally, you can see their partnerships with the Pinstripe Bowl at Yankee Stadium, the Kansas City Chiefs, the St. Louis Cardinals, SeaWorld, Busch Gardens, Lucas Oil Late Model Dirt Series, Professional Bull Riders (PBR) events, NASCAR teams, and more. Bad Boy has collaborated with country music icons such as Willie Nelson and athletes like MLB star Ian Kinsler, North Carolina Tar Heels basketball player Armando Bacot and Arkansas Razorbacks basketball player Anthony Black.

Bad Boy gives back to those who risk their lives daily to protect and defend our beloved nation. It offers a significant discount to veterans, active duty military, our nation’s first responders, firefighters, and law enforcement. More than ten percent of Bad Boy’s workforce are veterans, so they know firsthand that our national heroes are the backbone of our country, community, and businesses.

What started with one very tough mower has transformed Batesville, Arkansas, into the epicenter of the zero-turn mower world. And by the looks of their growth, they’re just getting started.

Learn more about Bad Boy at badboymowers.com.