The pandemic has forced us to look at the ingredients that go into our skin, hair and personal care products. It is time to subscribe to a way of life that is more sustainable, says SAIMI SATTAR
per cent jump in orders, which later grew to 350 per cent in June.” Not just the newer brands, the well-established ones too saw the sales rise. The Body Shop, founded by Dame Anita Roddick in 1976, with natureinspired, vegetarian and cruelty-free products, saw a surge in the demand. Antara Kundu, marketing head, The Body Shop Asia South says, “Daily essentials like hand washes, shower gels, soaps, shampoos and hand creams were in demand. Staying home also meant more time being spent on self-care which translated to our skin care category also showing strong growth. Our anti-bacterial skin care range of ‘Tea Tree’ products, especially the hand wash, has seen a significant increase in demand. About 75 per cent of our business earlier came from skin care, body care and hair care products which have gone up to 85 per cent.” Pooja Parkar, founder, Root Natural, an e-commerce aggregator which provides skin care solutions made with natural ingredients, says that the pandemic has led to increased demand as the ‘THE BRAND BEGAN IN AUGUST 2014. LAST YEAR, WHEN THE PANDEMIC STRUCK, DEMAND DIPPED IN THE FIRST QUARTER. OUR SUPPLY CHAIN ALSO TOOK A HIT. HOWEVER, FROM MAY ONWARDS THINGS BEGAN TO LOOK UP AND WE EXPERIENCED A 150 PER CENT JUMP IN ORDERS, WHICH LATER GREW TO 350 PER CENT IN JUNE’
— MEGHA ASHER, co-founder and coo, Juicy Chemistry
EXOTICA [51] JUNE 2021