GET YOURSELF
NETWORKED BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER
Real estate is defined by building trust with clients and fellow associates, but with the very reason for the business being relocation, it’s not always going to be with agents in your office or company brand. The National Association of REALTORS® (NAR) reports that 41% of sellers who used a real estate agent found them through a referral by friends or family, and that 74% of sellers would use the same agent again, so if referral business is important, your reputation for service and acumen are arguably even more so. You need not search for long on today’s social media platforms to find referral groups of all sorts and sizes. EXIT’s Facebook Referral Network group was established nearly 10 years ago, for agents to refer across state, province, as well as the border. Sales Representative, Paula Rodriguez of EXIT Realty Champions keeps the real estate conversation going in several different social media avenues. Her broker directed her to EXIT’s Referral Network after joining as an entirely new agent to the industry in 2018, and it turned out to be a beneficial catalyst for her career. “My very first deal was a referral from the EXIT Facebook group. It was a listing, and since then that agent has continued to think of me anytime someone is looking to relocate to Orlando, Florida. It confirmed for me that I really wanted to do this, that I had a great support system,” she shared. “Aside from the referral group, I’ve been able to connect with other people who are in the market for a home in Facebook Marketplace, as well as other groups and business pages.”
“You need not search for long on today’s social media platforms to find referral groups of all sorts and sizes.”
26 Volume 10 Issue 1
