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TRADESHOW TECHNOLOGY

Lifestyle Trends, Wearables and Sustainability at CES BY LI JACKSON

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nother CES has come and gone. Latest attendee numbers were estimated at more than 170,000 techies and about 4,500 exhibitors across 2.9 million square feet of space. CES brings so many new, exciting and innovative brands to the tradeshow floor. For 50+ years, it has been the world’s gathering place for all those who thrive on the business of consumer technologies. As the executive director at Rethink Worldwide, a non-profit organization focused on conserving the environment and ending single-use plastic, I’m so excited to see the rise of sustainable and eco-friendly tech products on the show floor and seeing next-generation innovations. One of the many problems on the tradeshow floor is the amount of waste that is left behind after each show. Plus Studios, where I am the VP of Marketing, has taken the steps to educate and reduce waste by increasing the use of materials that can be reusable and recycled. We hope to influence not only the exhibitors at CES, but other shows to take the initiative and make a step towards a more sustainable tradeshow. Here are simple green initiatives taken from one of our workshops that exhibitors can easily implement:

»   Reusable: Exhibit Hybrid Rentals. Hybrids are not only cost-efficient but they also lower the carbon footprint. »   Reduce: Giveaways. Evaluate the promotional items used at tradeshows. »   Are your giveaway materials environmentally friendly? »   Have you thought about eco-friendly staff shirts or company uniforms? »   Do you provide company water bottles for the staff? »   Recycle: Donate and reduce waste on the tradeshow floor. Schedule in advance for complimentary pick up of unwanted items at the end of your trade events. Creating sustainable products that will help improve lives and conserve the environment at the same time is commendable. Every effort counts towards a sustainable lifestyle. With so many to choose from, here are my favorite CES 2020 Innovation Award winners: Sherpa Tunable Light for Agriculture by Sherpa Space Inc. – Sustainability, Eco-Design & Smart Energy. One lighting system to cover the whole growth stage of one plant. Since plants demand different lights in each growing stage, this advanced light

solution improves the productivity and quality while reducing the energy demand. For more info, visit https://www. sherpaspace.co.kr/sherpa-light Hydraloop by Hydraloop Systems – The Hydraloop is a first of its kind in the world: a compact, game-changing residential water recycle system. A true consumer product that is stylish and uses patented and breakthrough technology. It recycles 85 percent of all domestic water used. It cleans and disinfects shower, bath and washing machine water so it can be reused for toilet flushing, washing machine, garden or pool. It reduces water consumption by 45 percent, sewage emission by 45 percent, carbon footprint by 6 percent, as well as energy consumption. For more info, visit https://www. hydraloop.com/ Watergen’s Gen On Board is an ideal alternative to bottled water. Water generation capacity is up to 7.9 gallons per day. It provides a plug-anddrink solution with no extra electricity required. It features a customized built-in water tank per demand and can be used as technical water for various applications. For more info, visit https://us.watergen.com/

68 March/April 2020 Exhibit City News

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3/10/20 4:26 AM

Profile for Exhibit City News

Exhibit City News - March/April 2020  

Exhibit City News - March/April 2020  

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