CORPORATE PROFILE
Metro Exhibits strategically organized CFS Brands’ product lines into restaurant-inspired vignettes with archways to create an intentional footpath and experience. Photo by Exposures, Ltd.
An Appetite for Flexible Modularity
by Aluvision & Metro Exhibits
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rue event partners provide smart strategies for design and fabrication. They ensure maximum impact on the event floor without exceeding their client’s budget. As a leading supplier of sustainable, modular systems for exhibits and events, our partners take advantage of Aluvision’s reusable solutions to meet their clients’ objectives and ensure their success across show floor and bottom line. Recently, Aluvision partner Metro Exhibits demonstrated the power of utilizing our versatile systems for one of their clients with two major shows in the first half of 2025.
SERVING UP STRATEGY When CFS Brands approached Metro Exhibits with their program needs, they 24 Jul/Aug/Sept 2025 Exhibit City News
welcomed the opportunity to showcase their skills, creativity, and exhibit design savvy for this super supplier of kitchen and cooking equipment. Metro Exhibits knew the undertaking for the 11,900 sq. ft. booth that would first appear at NAFEM in February and then next at NRA in May would require a strategic approach. The ask from CFS Brands was simple: create an experience where attendees could see all product lines, including newly launched brands and special product demonstrations, and where they could meet with sales reps in a semiprivate setting. The execution of such a task was anything but. CFS Brands, which provides essential supplies and equipment for the most trusted brands in food service, sanitary maintenance, healthcare, and hospitality, serves a variety of industries. Metro Exhibits was challenged to design a space comprising many different brands that would appeal to a wide-ranging audience while maintaining an overarching lookand-feel. On the logistical side, they had to ensure CFS Brands stood out from their competitors with a cost-effective
design solution that allowed for easy reconfiguration to fit both show footprints as well as manageable costs for shipping, drayage, and labor.
ALUVISION: CLEAR CUT ADVANTAGES Aluvision’s award-winning Omni pro series was selected by Metro Exhibits for the foundation of the 70x170 booth. These ultra-lightweight frames accommodate SEG and panels on both sides, and easily and seamlessly connect to any size frame system and other materials such as wood. Made of aluminum with precision quality engineering standards, Aluvision’s Omni pro series are also advantageous for their durability, strength, and stability; something Metro Exhibits relied on to support the shelving, TV monitors, and slat wall elements incorporated throughout. Metro Exhibits strategically organized CFS Brands’ product lines into a series of restaurant-inspired vignettes to showcase the products in real-world applications. They added archways to designate the intended route of travel from one scenario to the next. The Aluvision Omni pro series was used for all the divider walls, product display shelves, and scene backdrops because of