TALENT AND STAFFING
Why Trade Show Talent Matters BY JULIE MAC
In 1851, the world’s first recognized trade show debuted with over 100,000 exhibits and about 6 million visitors. Things look a bit different now, with thousands of trade shows happening on an annual basis. A big reason why conventions are so popular is because it’s a platform where businesses can showcase the latest and greatest of what’s happening with their company. People spend thousands, if not millions, of dollars a year to exhibit. You can have a wonderful exhibit, but if traffic is not being encouraged to come into the booth, then you are losing out on sales opportunities, which equals money. This is where trade show talent and staffing comes in. Most people hire talent to help out with leads and to be a friendly face. We are not talking about “booth babes” here but people who do this professionally. It’s a whole different skill set. Here at OnPoint Presenters, we only work with professional trade show talent. They are experienced crowd gatherers, marketing specialists, engagement experts, and information specialists who help get a message out to trade show attendees. This includes emcees, brand ambassadors, crowd gatherers, product specialists, video production, TV hosts, 38 Oct/Nov/Dec 2023 Exhibit City News
and so much more. When our talent is on the floor, they look like the other sales associates. It’s important that talent doesn’t appear or present like “hired-out” talent, but they blend well with the existing team. Our trade show professionals go into a show with talking points and training on the product beforehand. This is key. It’s important for talent to feel confident about what they are talking about as they present. Knowledge and information are powerful tools in any strategy in gaining a positive ROI. When talent understands the mission and key talking points of a company, it will only increase their chances of getting an attendee to stop and engage in a conversation. Sometimes it’s a creative promotion that makes a person stop, but it’s that follow-up question that makes a difference in a deal happening or not. Here at OnPoint Presenters, our corporate and trade show presenters are on point in conveying a company’s message, brand, product, and services in a way that makes viewers want to know more. This gives a sales team an opportunity to further a conversation about your product/service. The delivery of a presentation has a huge impact on how a crowd or bystander is going to respond
to a company. A professional trade show presenter’s duties can also include conducting giveaways, special announcements, introductions to special guest speakers, moderating a conversation on stage, interviews, hosting award ceremonies, and so much more. The event host presents to a live audience, drawing crowds and attention to your booth while at the same time educating the attendees about a company’s messaging, brand, and story. We highly recommend that any exhibitor use a professional presenter or brand ambassador at their booth because the more visitors that can hear a company’s story can lead to more qualified leads and sales for the business. The fact is corporate events have a higher success rate with an energetic and engaging trade show expert. Our trade show talent attracts more attendees to a booth on a daily basis while at an expo or convention. The main goal is to communicate a client’s message, story, pitch, or brand to visitors that pass by. The presenters utilize an engaging and charming presence to enhance a company’s brand. We encourage exhibitors to make their next event production profitable by hiring trade show talent
professionals at their next convention. OnPoint Presenters is a company that represents some of the best talent when it comes to TV Hosts, Presenters, Emcees, and Brand Ambassadors in the industry. We understand that companies pay a lot to be at a trade show, convention, or a live event. Our professional talent brings a unique experience for visitors and clients when interacting at a trade show booth. We pride ourselves as being a one-stop shop in sourcing trade show talent and staff. We make it our business to offer preferred talent at preferred rates. Our staff consists of seasoned pros who are well familiarized with convention halls and expo centers. Meeting the needs of our clients is a priority for us. We value our customers and make sure that their experience with our talent is of the highest caliber. The reason we have repeat after repeat clients is that our trade show talent started a conversation that led to a sale. We also offer sales training for trade shows. These courses are performance-driven selling sessions to help ensure the success of a sales team at a trade show or event. To find out more information, please visit OnPointPresenters.com.