Bruce

FCCA

In his book Candide, Voltaire tells of this well brought up German lad who is in a forest in a faraway land across the seas when he and his friend happen upon these two blonde nubile dames with two savage monkeys in pursuit of them. The monkey takes one of the women forcibly and she lets out a scream. The quick thinking and fast actig lad pulls out his revolver lets out two shots and the two savage beasts drop dead. Feeling mighty proud at rescuing the damsels, the young lad is waitig to be showered with praise when to his dismay the damsels wail in agony over the dead beasts caressing their bleeding wounds. His travelling companion then explains to him, that he has murdered the poor women’s lovers. What he interpreted as an attck was foreplay in their love making. There are no ready answers or templates for existence.

One must meet with life and react to every situatin in its context if they are to get right what is being asked of them. We are to be wary of bringing ready answers or received wisdom to the situatins we face. Entrepreneurship demands the willingness to be a fool. Aftr all, “in order to discover new lands, one must be willing to lose sight of the shore for a very long tie” to cite Andre Gide.

Elon Musk is famous today for two things which he did not create but he was willing to take a chance on. He was willing to be the lesser. It is more rewarding and transformatie to notie that you are wrong than it is to prove that you are right. He joined his x.com to Peter Theil’s Confiity who were the inventors of PayPal. He was willing to swallow his ego and accept that what they had at X.COM was not quite what the market required.

No matter how fantastic a product you may have if it is not what the market desires or can be persuaded to desire, stop and transitin. “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Having combined with Peter Thiel’s outft PayPal went to enjoy unbridled, unrivalled success. The sale of PayPay to Ebay made Elon a multimillionaire. He took $30 million of that and ventured into the unknown world of electric cars by buying into in to the wisdom of Marti Eberhard and Marc Tarpenning who were the creators of Tesla Motors. The rest is history. But don’t look too far, here are two prime local examples of people reactig to the environment and not subscribing to received wisdom.

Nomaliso Ncube of Fresh in a Box htts://www.youtube.com/ watch?v=NNDxmAm33sk and Terence Maphosa of kwaTerry Chicken htts://www.youtube.com/watch?v=vqtpacCUdrc

In a world of 3 seconds attntin spans; If you can think—and not make thoughts your aim; …Yours is the Earth and everything that’s in it… Let’s go get it!