PROFILE ZORA SKIN CARE

Ms. Sarudzai Tafirenyika founder and director at Zora Skin care, an emerging enterprise that manufactures skincare products, which one can use without changing your complexion. Zora skincare products are manufactured from edible raw materials like honey and other natural products which makes the products hundred percent organic and healthy.

Zora skin care was established in 2021 but its origination can be traced back to 2018 when Sarudzai was still doing other cosmetic products. Chronicling the challenges faced since inception, which had to do with branding, market acceptance since most skincare consumers trust more international products as opposed to local brands.

Navigating these challenges meant that she had to reach out for support from different players and stakeholders so she could be able to get where she is now. She acknowledges the big role played by ZimTrade, women’s bank in 2019 and the ministry of women affairs and SMEs, ZimTrade took her through an incubation process called the eagles nest where she gained tremendous knowledge about branding, and market positioning.

Zora Skincare is located at shop 31 Haddon and Sly, 2nd Floor in Bulawayo and its products can be found in select pharmacies. Contact: +263785781586